| 论湖南省体育赞助的发展 |
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| 引用本文： | 陈淑奇,苏端飞,龚正伟.论湖南省体育赞助的发展[J].安徽体育科技,2006,27(6):8-10. |
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| 作者姓名： | 陈淑奇 苏端飞 龚正伟 |
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| 作者单位： | 1. 湖南交通职业技术学院体育部,湖南长沙,410004
2. 湖南师范大学体育学院,湖南,长沙,410012 |
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| 摘 要： | 运用文献资料法、专家访谈法对湖南省的体育赞助进行分析研究,认为可以通过加强体育产业机构调整、体育机构的设置和管理、扩大体育赞助机构的对外交流等措施来发展湖南的体育赞助事业,使体育赞助更好地为湖南体育发展服务。
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| 关 键 词： | 体育赞助 现状 发展 |
The Study Of The Sports Endorsement Of HU NAN Province |
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| Chen Shuqi,Su Duanfei,Gong Zhengwei.The Study Of The Sports Endorsement Of HU NAN Province[J].Journal of Anhui Sports Science,2006,27(6):8-10. |
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| Authors: | Chen Shuqi Su Duanfei Gong Zhengwei |
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| Institution: | 1. Dept. of PE, Hunan Traffic Vocational Technical Academy, Changsha 410004 |
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| Abstract: | Using the methods of interview and material collocting,this article has studied the sports endorsement of Hunan.The paper suggests that it can promote the sports endorsment of Hunan enterprice by such measures as enforcing the adjustment and establishment & administration of sports industry arganication,enlarging the exchange of sports endorsement organization,so the sports endorsement can serve better for the development of sports of Hunan. |
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| Keywords: | sports endorsement current situation development |
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