主被动红色旅游者出游偏好研究

根据出游动机的不同,文章将有红色旅游经历的红色旅游者划分为主动型红色旅游者和被动型红色旅游者,通过对两类旅游者偏好的比较,得出主动型红色旅游者在"求知"的驱动下,表现出较强的红色旅游需求,并对山水风光、海滨沙滩、民俗风情表现出较强的旅游兴趣;被动型红色旅游者除了对以上三项表现出偏好外,对考察探险有着不同于主动型红色旅游者的偏好;政治因素的过分作用已经超过基础设施差的影响,成为制约红色旅游感知的重要方面。

The Different Preferences between Initiative and Passive Red Tourists

With the different tour motivation, the"red" tourists are divided into initiative and passive ones. The motivation of learning stimulate the initiative tourists mostly who prefer the landscape, the sands and the customs. As to the passive tourists, they are typical of their passiveness, and besides the upper three tourism types they prefer the exploration tourism. Till now, the politics which has preceded the infrastructure limits the development of red tourism to a new level.