信息敏感度视角下共同所有者保护原始所有者隐私的动机研究

目的/意义] 当个体（原始所有者）将其敏感信息披露给他人（共同所有者）时，原始所有者的隐私保护不仅取决于本人，还取决于共同所有者，本研究目的在于寻求共同所有者保护原始所有者隐私的动机。方法/过程] 基于传播隐私管理理论，对信息敏感度的范畴进行扩展，同时包括原始所有者的敏感度和共同所有者的敏感度，并基于该视角分析共同所有者保护原始所有者隐私的影响因素。结果/结论] 研究表明，共同所有者保护原始所有者隐私的动机取决于共同所有者自身关注的问题和与原始所有者有关的问题，前者包括共同所有者的信息敏感度和感知愉悦，后者包括原始所有者的信息敏感度和遵守意愿。此外，共同所有者的信息敏感度和感知愉悦对结果变量的影响程度与原始所有者的信息敏感水平有关，后者的敏感水平越高，对前者的影响程度越低。

Research on the Motivation of Co-owners to Protect the Privacy of Original Owners from the Perspective of Information Sensitivity

Purpose/Significance] When individuals(original owner)disclose their sensitive information to others(co-owner),the privacy protection of original owners depends not only on themselves,but also on the co-owners.Method/Process] Based on the theory of communication privacy management,this study extended the range of information sensitivity to include the sensitivity of the original owner and the sensitivity of the co-owner.Based on this perspective,the influencing factors of the co-owner to protect the privacy of the original owner were analyzed.Result/Conclusion] The results showed that the motivation of the co-owner to protect the privacy of the original owner depended on the concerns of the co-owner himself and also depended on the issues related to the original owner,the former included the information sensitivity and perceived pleasure of the co-owner,and the latter included the information sensitivity of the original owner and willingness to comply.In addition,the influence of information sensitivity and perceived pleasure of the co-owner on the outcome variable was related to the level of information sensitivity of the original owner,and the higher the sensitivity level of the latter,the lower the influence of the former.