基于生态位理论的中国电子政务发展研究

本文借助生态位理论构建研究框架，通过问卷调查采集经验数据测量用户使用政府网站、政务微博以及政务微信后需求获得满足的情况，基于此，比较分析3类政务服务平台的优、劣势和相互关系，并提出电子政务未来的发展策略。研究发现，在这3类政务服务平台中，政务微信最符合当下用户的使用需求；但用户对政务微博的使用更有深度，而政府网站在前两者的冲击下相对处于被动地位。对此，一方面应采用生态位泛化策略，重塑政府网站的主体地位；另一方面要从“重建设”走向“重运营”，协调三者的发展，提高电子政务整体利用率。

Study on the Development of E-government——Based on Niche Theory

Based on the niche theory,the research framework was formed.The paper measured the users' satisfaction from using the government website,government affairs microblog and government Wechat through the questionnaire survey to collect empirical data.Based on above,the paper made a comparative analysis about the advantages and disadvantages of three kinds of e-government service platform and their mutual relations,put forward the development strategy of e-government in the future.The study found government Wechat was the most suitable for users' demand in three kinds of e-government service platform,but users used government affairs mircoblog in more depth and the government website was relatively in passive position due to the impact of the first two.To this problem,the niche generalization strategy should be adopted to remould the dominant position of government website;on the other hand,from "rebuild" to "rerun",the total e-government availability should be increased with the coordinated development.