| 企业主流竞争情报方法比较研究 |
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| 引用本文： | 宋洁,曹青.企业主流竞争情报方法比较研究[J].情报科学,2007,25(2):183-187. |
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| 作者姓名： | 宋洁 曹青 |
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| 作者单位： | 中山大学,资讯管理系,广州,中山,510275 |
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| 摘 要： | 本文主要阐述了定标比超方法、价值链方法、专利分析方法、SWOT分析方法四种企业竞争情报方法,结合我国的实际应用情况对其进行对比研究,旨在为企业竞争情报工作方法的选择上提供指南。
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| 关 键 词： | 竞争情报 方法 对比研究 |
| 文章编号： | 1007-7634（2007）02-0183-05 |
| 收稿时间： | 2006-05-24 |
| 修稿时间： | 2006-05-24 |
Comparative Study of Mainstream Methods of Competitive Intelligence in Enterprises |
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| SONG Jie,CAO Qing.Comparative Study of Mainstream Methods of Competitive Intelligence in Enterprises[J].Information Science,2007,25(2):183-187. |
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| Authors: | SONG Jie CAO Qing |
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| Institution: | Department of Infonnation Management, Sun Yat - Sen University , Guangzhou 510275, China |
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| Abstract: | This paper expatiates some main methods of competitive intelligence,such as bench-marking,value-chain,patent analysis,SWOT,has contrast studies among these methods in accordance with the actual conditions of our country,which will have some benefic affects for the choice of the proper method of competitive intelligence in enterprises. |
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| Keywords: | competitive intelligence method comparative study |
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