| 基于再制造和顾客等待的差别定价模型研究 |
| |
| 引用本文： | 彭志强,熊中楷,李根道.基于再制造和顾客等待的差别定价模型研究[J].软科学,2009,23(3). |
| |
| 作者姓名： | 彭志强 熊中楷 李根道 |
| |
| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400030 |
| |
| 基金项目： | 国家自然科学基金，重庆市自然科学基金 |
| |
| 摘 要： | 研究了一种基于再制造和顾客等待的差别定价模型,假设顾客对产品的估价是异质的,当顾客估价低于新产品价格时,可能购买再制造品。研究表明制造商的最优差别定价决策和利润受到再制造成本和顾客等待行为的影响,最后通过仿真算例说明所得的结论。
|
| 关 键 词： | 再制造 顾客等待 差别定价 |
Research on Discrimination Pricing Model Based on Remanufacturing and Waiting Behavior of Customers |
| |
| PENG Zhi-qiang,XIONG Zhong-kai,LI Gen-dao.Research on Discrimination Pricing Model Based on Remanufacturing and Waiting Behavior of Customers[J].Soft Science,2009,23(3). |
| |
| Authors: | PENG Zhi-qiang XIONG Zhong-kai LI Gen-dao |
| |
| Abstract: | This paper studies a discrimination pricing model based on remanufacturing and waiting behavior of customers.Suppose that the consumers' evaluations for the products are heterogeneous,they will wait for the remanufactured product when their values are less than the price of new product.It finds that the manufacturer's optimal discrimination pricing strategy and the profit are under the influence of remanufacturing cost and waiting behavior of customers.Finally,numerical examples are offered to illustrate the conclusions. |
| |
| Keywords: | remanufacture waiting behavior of customers discrimination pricing |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
