| 注意力经济与四川旅游业的发展 |
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| 引用本文： | 花海燕,李东.注意力经济与四川旅游业的发展[J].软科学,2001,15(6):71-73. |
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| 作者姓名： | 花海燕 李东 |
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| 作者单位： | 成都理工大学管理系,四川,成都,610059 |
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| 基金项目： | 四川省基金项目(川教科SA01-70) |
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| 摘 要： | 四川省拥有丰富的旅游资源,如何将资源优势转化为市场优势是四川旅游业进一步拓展的关键所在。本文认为,要增强四川旅游资源的竞争力应引入注意力经济的思想,通过概念营销来提高四川旅游资源的知名度,并塑造出四川旅游的品牌形象。
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| 关 键 词： | 注意力经济 旅游资源 竞争力 |
| 文章编号： | 1001-8409(2001)06-0071-03 |
Attention Economy and the Development of Tourism in Sichuan |
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| HUA Hai-yan,LI DONG.Attention Economy and the Development of Tourism in Sichuan[J].Soft Science,2001,15(6):71-73. |
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| Authors: | HUA Hai-yan LI DONG |
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| Abstract: | Sichuan province has rich tourist resources.Then the crucial point of developing the tourism in Sichuan is how to transfer the advantage of resources into the advantage of market.The authors believe that the thought of attention economy should be introduced in order to enhance the competitiveness of tourist resources in Sichuan in order to improve the popularity of tourist resources in Sichuan by conception marketing,and create the whole brand image of Sichuan tourism. |
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| Keywords: | economy resources in tourist competitiveness |
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