| FBSBDA:一种新的企业名牌战略评价体系 |
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| 引用本文： | 胡智勇,徐建锁.FBSBDA:一种新的企业名牌战略评价体系[J].科学学与科学技术管理,2009,30(12). |
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| 作者姓名： | 胡智勇 徐建锁 |
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| 作者单位： | 1. 天津大学,管理学院,天津,300072
2. 河南投资集团有限公司,郑州,450008 |
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| 基金项目： | 河南省社会科学基金重点项目 |
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| 摘 要： | 论述了名牌战略管理平台的构建,提出了一种新的基于数据包络分析方法(DEA)和层次分析方法(AHP)的企业名牌战略评价体系.该评价体系可以定量地发现名牌战略实施中的限制因素,克服了传统评价方法缺乏定量分析的缺陷,为企业名牌战略实施提供了系统层面和数据层面的支持.
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| 关 键 词： | DEA方法 AHP方法 名牌战略 评价系统 |
FBSBDA:A New Evaluating System of Famous Brand Strategy |
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| HU Zhiyong,XU Jiansuo.FBSBDA:A New Evaluating System of Famous Brand Strategy[J].Science of Science and Management of S.& T.,2009,30(12). |
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| Authors: | HU Zhiyong XU Jiansuo |
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| Abstract: | A new evaluating system of famous brand strategy based on DEA method and AHP method and the framework of famous brand management ale put forward in this paper.The evaluating system can quantitative discover impeditive factors in the process of famous brand development and management,overcomes the shortcoming of existing evaluating system that have not quantitative analysis,and provides guidance of system and data status for famous brand strategy in enterprise. |
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| Keywords: | DEA method AHP method famous brand strategy evaluating system |
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