| 论从腾讯微信中获取竞争情报 |
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| 引用本文： | 谢明诠.论从腾讯微信中获取竞争情报[J].情报探索,2014(5):58-60. |
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| 作者姓名： | 谢明诠 |
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| 作者单位： | 厦门大学图书馆,福建厦门361005 |
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| 摘 要： | 分别分析了个人通过微信朋友圈发布信息和机构通过微信公众平台发布信息的特点,提出了利用这两种渠道从微信中获取竞争情报的方式,并与通过微博获取竞争情报作了简要比较。
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| 关 键 词： | 腾讯微信 竞争情报 朋友圈 公众平台 微博 |
Discussion on Collecting Competitive Intelligence From Tencent MicroMessenger |
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| Xie Mingquan.Discussion on Collecting Competitive Intelligence From Tencent MicroMessenger[J].Information Research,2014(5):58-60. |
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| Authors: | Xie Mingquan |
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| Institution: | Xie Mingquan ( Xiamen University Library, Xiamen Fujian 361005 ) |
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| Abstract: | The paper analyzes respectively characteristics of issuing information by individuals through Circle of Friends and by institutions through public platform of Tencent MicroMessenger, presents ways of collecting competitive intelligence from Teneent Mi- croMessenger through the two approaches above-mentioned, and compares it with collecting competitive intelligence from microblog. |
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| Keywords: | Teneent MicroMessenger competitive intelligence Circle of Friends public platform microblog |
| 本文献已被 CNKI 维普 等数据库收录！ |
