Audience management,online turbulence and lurking in social networking services: A transactional process of stress perspective |
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| Institution: | 1. School of Economic Information and Engineering, Southwestern University of Finance and Economics, 555 Liutai Road, Wenjiang, Chengdu, 611130, China;2. School of Business Administration, Southwestern University of Finance and Economics, 555 Liutai Road, Wenjiang, Chengdu, 611130, China;3. Business School, The University of Queensland, St Lucia, Queensland, 4072, Australia;1. Graduate Institute of Global Business and Strategy, National Taiwan Normal University, Taipei, Taiwan;2. National Taipei University of Education, Taipei, Taiwan;1. Management Information Systems Group, Indian Institute of Management Calcutta, Kolkata, India;2. Research School of Management, Australian National University, Canberra, Australia;3. Marketing Group, Indian Institute of Management Calcutta, Kolkata, India;1. Department of Telecommunication Engg., M.S Ramaiah Institute of Technology, Bengaluru 560054, India;2. Department of Electrical Engg., Indian Institute of Technology Madras, Chennai 600036, India;1. University of Nevada, Las Vegas, Las Vegas, NV, 89154, United States;2. Towson University, Towson, MD, 21252, United States;3. Western Carolina University, Cullowhee, NC, 28723, United States;4. University of Virginia, Charlottesville, VA, 22903, United States;1. Department of Systems and Technology, Harbert College of Business, Auburn University, Auburn, AL, 36849, USA;2. School of Accountancy & MIS, DePaul University, Chicago, IL, 60604, USA;3. Department of Marketing, Eli Broad College of Business, Michigan State University, East Lansing, MI, 48824, USA;1. Department of Strategy and Industry, China Mobile Research Institute, China;2. School of Information Systems, Technology and Management, UNSW Business School, UNSW, Australia;3. Business School, Qingdao University, China;4. School of E-Business and Logistics, Beijing Technology and Business University, China;5. Guanghua School of Management, Peking University, China |
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| Abstract: | In social networking services (SNSs), users’ unclear understanding of the large and invisible audience increases the chances of online turbulence, which is a key source of SNS-induced stress. This growing phenomenon has gained increasing attention in academia and industry due to the undesirable consequences for users and SNS platforms. In this study, we draw from the transactional model of stress to examine how audience management strategies impact online turbulence and lead to neglected unintended audience concern and lurking. We also investigate the role of self-monitoring as a stress inhibitor. We test our model with data collected from 301 SNS users. The results show that the four types of audience management strategies have different effects on online turbulence, which significantly impacts neglected unintended audience concern especially when users have high self-monitoring skills. We believe that this work contributes, both from scientific and practical standpoints, to the understanding of the interventions and stressful responses of online turbulence in SNSs. |
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| Keywords: | Online turbulence Audience management Lurking Transaction model of stress Social networking service |
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