| 新媒体时代提高我省广电媒体舆论引导力探析 |
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| 引用本文： | 张芸,韩春秒,杨蕊.新媒体时代提高我省广电媒体舆论引导力探析[J].河北广播电视大学学报,2011,16(2):105-108. |
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| 作者姓名： | 张芸 韩春秒 杨蕊 |
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| 作者单位： | 河北省社会科学院,新闻与传播学研究所,河北,石家庄050051 |
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| 基金项目： | 此文为2010年度河北省社会科学发展课题 |
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| 摘 要： | 我省广播电视媒体的舆论引导以时政新闻节目、舆论监督节目和民生新闻节目为主,形成了品牌节目的舆论影响力,在重大新闻报道中发挥了正确的导向作用。新媒体时代社会舆论环境空前复杂,把握新闻传播规律,适应传播生态变化,提高我省广电媒体的舆论引导力具有重要的现实意义。
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| 关 键 词： | 新媒体 广播 电视 舆论引导 |
Analysis on Raising the Guiding Force of Public Opinion of Radio and TV in Hebei Province in the New Media Age |
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| ZHANG Yun,HAN Chunmiao,YANG Rui.Analysis on Raising the Guiding Force of Public Opinion of Radio and TV in Hebei Province in the New Media Age[J].Journal of Hebei Radio & TV University,2011,16(2):105-108. |
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| Authors: | ZHANG Yun HAN Chunmiao YANG Rui |
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| Institution: | (Media Communication Institute,Hebei Academy of Social Sciences,Shijiazhuang,Hebei 050051,China) |
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| Abstract: | The guidance of public opinion of radio and TV in our province is mainly composed of current political news,public opinion and livelihood programs that act as the brand programs with influencing force for public opinion,which plays a role in the right direction in reporting of major events.The social media environment is very complex in the new media age.It has important practical significance to grasp the law of dissemination,adapt to the communication changes and improve the public opinion guiding force of radio and TV in our province. |
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| Keywords: | new media Radio TV guidance of public opinion |
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