《外交部河南全球推介活动形象片》中的多模态隐喻及转喻分析

为加深对《外交部河南全球推介活动形象片》的理解,从认知语言学的角度解读了该片中出现的多模态隐喻现象,并对其中出现的多模态转喻类型进行了归纳梳理。研究发现,这部河南推介片以隐喻为认知框架,通过三个主要的多模态隐喻将全片串联起来,同时利用多模态转喻生动形象地展现了河南悠久的文化历史、特有的区位优势、蓬勃的发展态势等诸多方面。

Analysis of Multi-modal Metaphor and Metonymy in Advertising Video of Henan by Ministry of Foreign Affairs

In order to deepen the understanding of advertising video of Henan by the Ministry of Foreign Affairs, this paper interprets the multi-modal metaphor in the video from the perspective of Cognitive Linguistics, and to summarize and sort out the types of multi-modal metonymy. It is found that this video used metaphor as a cognitive framework to connect the whole video through three main multi-modal metaphor and through multi-modal metonymy, it shows that Henan enjoys a long cultural history, unique location advantages, and vigorous developmental speed, and so on.