河南省商代文化旅游资源开发战略研究

本文分析了河南省商代文化旅游资源的开发现状和存在的主要问题，提出了开发战略。开发策略主要有：对河南省商代文化旅游资源开发进行综合规划和设计；调整拳头旅游产品的思路；挖掘旅游资源的文化内涵，走形象化发展之路；加强文化旅游和休闲度假旅游的结合；做好旅游宣传工作，扩大文化旅游资源的知名度；以京广，京珠沿线为依托，在空间布局上形成一条由南向北游动的巨龙。

On Developing Strategies of Shang Dynasty Culture Tour Resources in Henan Province

This artieal analyses the developing status quo and main problems on Shang Dynasty culture tour resources in Henan Province It probes into developing countermeasures and brings forword some developing strateges. The developing stratages are：make a comprehensive plan and design on Shang Dynasty culture tour resources ;adjust key tourist items, opening up the cultural connotation of the tourist resources and take a visualizing development road ; enhance the linking of cultural tour and taking holidays; do a good job to make the culture tourist resources well known and lay out a ＂megalosaurus＂ traveling from south to north, relying on Beijing- Guangzhou Railway and Beijing - Zhuhai highway.