基于产业融合的旅游全价值链体系构建研究

产业融合已成为旅游发展的一种必然趋势，也是旅游创新可持续发展的重要途径。而基于旅游全价值链的旅游业与其他产业进行融合，会给旅游可持续发展注入新的活力。文章从产业融合的视角切入，研究了旅游全价值链的九大构成要素，即资源融合价值链、市场融合价值链、功能融合价值链、品牌融合价值链、文化融合价值链、情感融合价值链、资金融合价值链、技术融合价值链、人才融合价值链。最后提出了基于产业融合的旅游全价值链体系，这将为我国旅游产业发展、定位与价值提升提供全新的理念指导。

Study of the system construction of the whole tourism value chain based on industry integration

Industry integration has become a kind of tourism development trend, and at the same time, industrial integration is also an important way of the sustainable development of tourism innovation. The integration of tourism and other industries based on the whole tourism value chain will inject new vitality to tourism industry for the sustainable development. This article from the perspective of industry integration, studies of the nine elements of the whole tourism value chain, that is the resource integration value chain, the market integration value chain, the function integration value chain, the brand integration value chain, the cul- ture integration value chain, the motion integration value chain, the capital integration value chain, the technology integration value chain and human integration value chain. At last the article puts forward the system framework of the whole tourism value chain, which provides guidance for tourism development, positioning and value upgrade.