| 基于BSC的企业战略业绩评价研究——以W通信股份有限公司为例 |
| |
| 引用本文： | 王亚兰,涂云友.基于BSC的企业战略业绩评价研究——以W通信股份有限公司为例[J].成都航空职业技术学院学报,2013,29(1):61-63,66. |
| |
| 作者姓名： | 王亚兰 涂云友 |
| |
| 作者单位： | 成都航空职业技术学院,四川成都,610100;成都航空职业技术学院,四川成都,610100 |
| |
| 摘 要： | 本文通过介绍W通信公司竞争战略以及为实现战略目标构建的基于平衡计分卡的战略业绩评价体系实际案例，分析个案在战略业绩评价指标设置上存在的主要问题，最后根据平衡计分卡原理和战略目标对战略业绩评价指标提出改进建议。
|
| 关 键 词： | 战略目标 战略业绩评价 平衡计分卡 |
Enterprises' Strategic Performance Evaluation Based on BSC |
| |
| WANG Yalan
,
TU Yunyou.Enterprises' Strategic Performance Evaluation Based on BSC[J].Journal of Chengdu Aeronautic Vocational & Technical College,2013,29(1):61-63,66. |
| |
| Authors: | WANG Yalan TU Yunyou |
| |
| Institution: | 1.2.Chengdu Aeronautic Polytechnic,Chengdu,Sichuan 610100,China) |
| |
| Abstract: | This paper introduced w communication enterprises＇ competition strategies, and the case study of the bal- anced scorecard strategic management system in oder to attain the strategic goals. It analyzed main problems of case study in the setup of indicators of the strategic performance evaluation, and finally put forward some improvement suggestions in the light of BSC system and strategic goals. |
| |
| Keywords: | strategic goals strategic performance evaluation balanced scorecard |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
