移动数字图书馆产业的蓝海战略分析

本文解释了蓝海战略的概念,简要说明了移动数字图书馆产业目前的发展趋势,并运用战略布局图与四步动作框架等蓝海战略的基本分析工具和框架,依据重建市场边界和超越现有需求等原则,尝试着制定了一个移动数字图书馆产业的蓝海战略,最后遵循合理的战略顺序对该蓝海创意进行了检验。

The Blue Ocean Strategy Analysis of Mobile Digital Library Industry

This article elaborates the conception of blue ocean strategy,simply explains the tendency of mobile digital library industry,tentatively puts forward a blue ocean strategy of mobile digital library industry using the strategy canvas and the four actions framework which both are the basic analytical tools and frameworks of the blue ocean strategy and following the principle of reconstructing market boundaries and reaching beyond existing demand. Finally we check our blue ocean creation by getting the strate...