泛视觉化景观下网络短视频的引导与治理

随着自媒体以及网络技术的不断推进,以视觉文化为代表的网络微传播已经成为流行且庞大的网络景观。网络空间内高度的流动性和交互性,使得网络短视频的失范表达激增,肆意消解网络空间秩序,破坏网络公共利益,影响网络生态良性发展。从当下视觉文化特别是短视频的发展来看,单纯的限制性手段已经不能保证网络生态健康发展,积极引导和治理更为紧迫。确立网络视觉文化表达的多维立体边界,开展积极有效的引导与治理意义重大。

Guidance and Management of Online Short Video under Pan-visualized Landscape

With the continuous development of we-media and online technology,the online micro communication represented by visual culture has become a popular online landscape.Due to the high mobility and interactivity in cyberspace,the anomie expression of online short video is increasing rapidly,which wantonly disrupts the order of cyberspace,harms the public interest on the Internet,and affects the healthy development of online ecology.Seen from the current development of visual culture,especially short video,restrictive means alone can no longer guarantee the sound development of online ecology,and active guidance and governance is ever more urgent.It is essential to establish the multi-dimensional boundary of online visual expression and carry out effective guidance and governance.