NSTL网站的营销策划

NSTL作为我国国家科技文献平台的核心，通过其中心网站、镜像站点及服务站点，面向中国提供馆藏文献的查询、检索、全文提供和各项电子信息服务。虽然NSTL网站资源丰富，服务项目众多，但使用率不高。为了让尽可能多的潜在用户了解并访问NSTL网站，有必要对NSTL网站进行全方位宣传推广。文章就NSTL网站的宣传推广提出搜索引擎推广、资源合作推广、电子邮件推广、学术会议推广、设奖学金及科研项目推广等全方位的营销筹划方案。

NSTL Website Marketing Planning

NSTL, the core of the platfbrm of our national scientific and technical literature, through its center web site, mirror sites and service sites, provides users with document retrieval, the original transmission, and network information services. Although NSTL website is rich in resources, service projects, the rate is not high enough. In order to make as many potential customers to understand and visit NSTL site, it is necessary to carry on the omni-directional NSTL website promotion. The paper proposed comprehensive marketing plans for optimizing the NSTL website, including search engine promotion, resources cooperation promotion, E-mail promotion, conference promotion, college scholarships and research projects promotion.