高校图书馆服务营销策略分析

阐述服务营销的概念，既分析了高校图书馆外部服务营销策略，包括从市场选择策略和市场定位策略分析高校图书馆服务营销的目标市场营销策略和从产品策略、价格策略、渠道策略和促销策略四方面分析高校图书馆服务营销的4P策略，又从组织结构与人才策略两方面分析了高校图书馆内部服务营销策略。

Analysis on the strategy of service marketing in university library

This paper describes the concept of service and marketing, and analyses the external and the internal service and marketing strategy of university library. The external service and marketing strategy of university library includes the aim marketing strategy of university library from the market choosing strategy and market positioning strategy, and analyses the 4P strategy of university library service and marketing from the product strategy, price strategy, channel strategy and sales promotion strategy. It also analyses the internal service and marketing strategy of university library from organization structure and talent strategy.