Something about English Names

<正>一、Kinds of Names:1. surname2. christian name3. midd1e name4. maiden name5. pet name6. nick name7. pen name8. generic name1n general,English names consist of three parts:Christian name……middle name……surnameA married woman often takes her husband‘s surname as her own. eg.Elizabeth Barrett her husband’s surnameIf you want to call someone’s name,you can not call his surname.In the polite way,you may call Donald Baker-Mr.Baker.There are a million surnames in English speaking world,(esp.in the U.S.A.)be-cause people there come from different countries.Smith,Jokes,Brown,William are verycommon surnames.二、Where from:1.Names suggest something:     

On Methods and Characteristics for Chinese Translation of Foreign Brand Names

In international marketing,the brand name of a certain product serves as an important element that may affect its prospect in the market.Particularly,for those foreign products entering China,the translation of the brand names directly influences their success in this huge market.A well-received translation of the brand name surely helps to promote the sales of the product.On the contrary,the product may not survive in the market.This paper focuses on analyzing and summarizing the methods and characteristics for the typical translation of foreign brand names in China at present,thus can be instructive and directive for other foreign products to enter China’s market.     

同步阅读(Unit 19)(英文)

A Cool Name A proud father has named his son after a computer software term.Jon Blake Cusack, from Mocjogam, told local newspapers the US traditional way of adding "Junior" or "Ⅱ" after a boy's name was too common.So, when his son was born last week, he decided on the name Jon Blake Cusack 2.0, as if he were a software upgrade.Mr Cusack admitted that it took months to persuade his wife, Jamie, to accept the idea.Mrs Cusack said she asked several friends whether they could accept this na…     

Father,Son and A Horse

Once there lived a very old peasant in a village.His name was Jack.He had a horse.It was almost as old as him.One day he set off with his young son to sell the horse before it died.They walked because the father did not want the horse to be too tired.     

Cannibalism and the Applicablity on Brand Name Translation

Good brand name translation involves knowledge and expertise from many disciplines,such as linguistics,translation studies,marketing,aesthetics,psychology,law,etc.It is really an interdisciplinary practice that requires strenuous research and experience.In addition,the research methodology thereof is also quite problematic.This paper aims at bringing a latest translation theory—cannibalism into brand name translation and test its applicability in brand name translation practice.     

卡通世界

You must know this lovely animal. Yes, it is a great mouse from California,the USA. We call him “Mickey Mouse”. He likes wearing a red shirt, shorts and big yellow shoes. He likes saying “Oh, terrible”. It is made by Disney, but his wife give the mouse the beautiful name. It began to be known on Nov.18,1928.“It all started with a mouse”Disney himself once often said like this. Sure, it is Mickey Mouse famouses the Disney Kingdom. Many people not only children like him. What about…     

The Analysis of the Principles of Brand Translation

An external manifestation of a brand is a name, a symbol. In recent years, scholars at home and abroad on brand naming strategy for a lot of research. This article analyses some of the brand naming policy, and discussions from the perspective of translation method to the conclusion that brand names translation method: A preliminary framework. The author approaches the export business with some interrelated suggestions accordingly and hopes it can benefit in terms of translation of brand names.     

“Sorry” First

There is one word that is on the lips of Americans, day and night: “Sorry“.One time as I was walking on the street, a young man ran by hurriedly, brushing against my handbag. Even as he continued on his way, he turned back and said “sorry“ to me. Even in a rush, he didn‘t forget to apologize.     

著名探险家——詹斯·库克

Captain James Cook made his name as a world-famous explorer. It was Cook who represented the British in first travelling to New Zealand and Australia, paving the way for the British to venture further into these lands.The year was 1768 when the British government had a special force of explorers sent to discover for the British new lands in the southern part of the world. The leader of this expedition was James Cook.Firstly, he discovered New Zealand for the British. Then, it was Australia. There were already the original human inhabitants of these lands, so, morally speaking, Cook was not right in helping his government try and take over these lands from the natives.According to reliable sources , James Cook was the first European to land on Hawaii. However, it was at this place that he died tragically. He was killed by a few of the natives there. It happened in 1779.     

小鸡,快跑

( In the morning, the bell rings and foot thumping comes from outside the hens cage. All the chickens hurry to stand in rows(队列).Fowler,the oldcock who served in the R.A.F,calls out.)Fowler: Roll call. Come along now. You'll be late for parade. Pip, pip. Quick march. Left, right, left, right. Left, right, left right. Come on. Smarten up. Discipline! Order! Back in my R. A. F. days when the senior officer called for a scramble, you d hop in the old crate and tallyho. Chocks away!     

HUMOUR AND JOKES

A Once upon a time, there was a man who wanted to steal a neighbour's doorbell. But he clearly understood that while his hand touched the bell, it would ring and something terrible would happen to him. The ringing could be heard by others. So he covered his ears with something, thinking that everything would be all right and that he could get the doorbell without any trouble. But what happened was that he was caught on the spot for stealing the doorbell of his neighbour.     

Humour

I Have the Right to Remain Silent我有权利保持沉默On the first day of an American class,the professor assigned five chapters on civil rights.The next day,he asked one of my classmates to name ten of those rights.When the student made no response,the professor said,"All right,name five."Still the student said nothing.Finally,the irritated professor begged,"Just name one right you have as a civilian."     

英国亿万富翁的平均年龄有所降低

<正>In 2012, armed with only a sewing machine and a screen printer, Ben Francis quit his job as a Pizza Hut delivery driver to focus on building a sportswear brand from his parents’ garage. Now the 31-year-old co-founder and chief executive of Gymshark has been crowned the UK’s youngest billionaire,     

开心一刻

On the first day of an American history class at Purdue University in West Lafayette, Ind., the professor assigned five chapters on civil rights. The next day, he asked one of my classmates to name ten of those rights. When the student made no response, the professor said, "All right. Name five. " Still the student said nothing. Finally, the irritated professor begged, "Just name one right you have as a civilian. " To a room full of laughter, the young man replied, "I have the right to remain silent."     

Irving's Ambivalence toward the “New” America in “Rip VanWinkle”

Set in the years before and after the American Revolutionary War, Irving’s short story“Rip Van Winkle”is frequently read as a mythic escape from history; however, Irving’s vision of history is far more complicated than what it appears to be in the sense that Irving presents his ambivalent attitudes toward the new America the Revolution created by hiding his discourse of implicitly criticizing the American Revolution’s legacy under the cover of his explicit or public celebration of the Revolution.     

一个“制造危险”的善良老人(英文)

Directions:Read the following passage.The passage is followed by several questions or unfinished statements.For each of them there are four choices marked A,B,C and D.Choose the one that fits best according to the information given in the passage.Shundagarh is a village on India’s east-facing coast.It is a village of simple mud and grass houses built on the beach just above the waterline.The Khaddar Hills rise immediately behind the village,to a height of one hundred and fifty meters.A simple,good-hearted old man,whose name was Jalpur,farmed two small fields on the very edge of these hills.From his fields he could see the     

贝克汉姆的品牌效应

Everyone from Vodafone to Adidas wants a pieceof the football star.Now Real Madrid is hopingto cash in,too,by capturing his fan base in Asiaas well as Britain In the constellation of 21 st-centurv celebrities.Beckham is more than an icon(偶像);he's a brand(商标,品牌).Through his feats on the playing field and hisexemplary(可效仿的)behavior off,Beckham has be-come the hottest marketing machine in the sports worldsince Michael Jordan.The Adidas football boot hewears is the world's No.1 seller.Since Beckham be-came Vodafone's international face in 2002,global saleshave increased by one third.Of course.Beckham lovesfootball-he's made that plain on the pitch-but inmoneymaking terms.football is little more than a side-line(副业兼职)     

任务型阅读训练“大比拼”

A请将下列句子排序,组成一篇完整的短文。A.Jack's father called the family doctor.B.Jack felt much better as his parents drove him home.C.Jack woke up in the middle of the night with a terrible pain in his stomach.     

The Translation of Brand Names

China’s entry into the WTO and the consequent liberalization of commerce and distribution have dramatically increased competition on the Chinese market. To face the new challenge, both domestic and foreign companies need to build their brand names and reinforce links with their clients in that brand names are an important part of the products in advertisement, the first thing about a product the potential buyers remember is perhaps its brand name. This article tries to survey on the translation of the brand names of the export products by domestic companies from two aspects: the principles and the methods.