美国商学院MBA人才培养模式的特色分析及国际借鉴

中国工商管理专业高等教育经过十几年的发展,但整体水平在世界上还处于相对落后的地位,因此有必要分析并借鉴美国商学院MBA教育的经验,以提升我国工商管理专业高等教育的办学水平,提高教学质量,真正培养出能够为工商企业所用的实用性人才。论文有针对性地选择并分析了哈佛商学院、宾西法尼亚大学沃顿商学院、纽约大学斯特恩商学院等美国著名商学院在MBA人才培养目标、课程设置、教学过程与评价等方面的特色。并形成了MBA人才培养模式的国际经验借鉴,以期为我国的工商管理专业高等教育献计献策。     

商学院MBA人才培养特色的比较研究

通过对西方四所商学院MBA人才培养特色的比较和中国两所商学院的个案分析,认为商学院MBA人才培养特色的培育是一个长期发展和不断创新的工程,需要细分劳动力市场,制定合理的人才培养目标,适时调整包括课程设置、培养模式、教学法、毕业考核等重要环节在内的培养方案,同时需要文化的凝练和支持.商学院MBA人才培养模式无定式,只有解放思想,不断创新,树立"品牌"意识,才能打造精品.     

论国际化商学院的人才培养模式

高等教育的国际化使得商学院的发展面临前所未有的机遇和挑战,传统的商学院教育很难适应我国高速发展的经济社会需求,这就要求商学院改变现有的人才培养模式,借鉴和引用国际优秀商学院的人才培养模式,进一步明确人才培养目标,调整专业和课程设置,加强师资建设,进而形成具有自身特色的符合我国国情的商学院人才培养模式。     

基于中外合作办学的国际商务人才的培养

在经济全球化背景下,高职教育必然走国际化道路,但同时国际优质高职教育资源必须本土化。中外联合办学是国际上流行的高职人才培养模式之一。南通商贸高等职业学校通过开展与加拿大戴尔特国际商学院合作办学,引进、吸收、消化先进的职业教育理念,积极使加方优质教育资源本土化。国际商务人才的培养要从技术型、应用型人才模式走向应用型和创业型相结合的模式,这既符合全球教育发展共识,也是当前我国人才市场现状的迫切需要。创业人才培养模式,培养了一批具有国际化视野的国际商务人才,取得了良好的经济与社会效应。     

地方应用型高校新商科改革与课程思政协同育人模式的构建——基于台州学院商学院的改革实践

数字经济的快速发展,带来了商业模式的改变和知识的更新迭代,同时对商科人才的培养在知识、能力和素养等方面提出了新要求。近年来,在教育部“四新”建设的引领下,各高校商学院积极向新商科转型,但在改革实践中面临着变革性的挑战。台州学院商学院以为地方经济发展培养应用创新型经管人才为目标,在进行新商科教育教学改革过程中与课程思政建设同向而行,构建“三融三全五个一”的协同育人模式,从人才培养目标、人才培养方案、课程体系创新、打造地方特色课、智慧教学课堂、构建协同育人生态等方面作出了有益尝试,努力为地方应用型商学院的转型建设提供借鉴和参考。     

商学院创业教育模式探析

随着经济发展方式的转变,创业已经成为一种世界性的发展趋势.高等院校要培养具有创业精神的人才,势必要求在创业教育上有所创新.商学院的创业教育一直是各界较为关注的一个热点问题.通过对商学院开展创业教育的优势与利弊的分析,为高校调整办学指导思想、改革人才培养模式、加快教学改革、创建良好的创业教育校园文化等方面提供一定的借鉴.     

地方新建本科院校国际化人才培养探索

高等教育国际化人才培养模式包括融合型、嫁接型、松散型,对我国高校人才培养理念、人才培养目标、人才培养过程、人才培养制度、人才培养评价等方面具有积极影响。建立灵活的国际合作培养模式、制订科学的国际化人才培养方案、合理配置中外教师资源、建立综合教学管理模式,是地方新建本科院校培养高素质国际化人才的创新之路。     

高职教育工学结合人才培养模式的理论与实践探索

高职教育人才培养模式具有专业性、多样性和综合性等特征,知行观、实用主义哲学和马克思主义教育学为工学结合人才培养模式奠定了理论基础;英国三明治教育、美国合作教育和德国双元制教育为工学结合人才培养模式提供了国际借鉴;工学结合的双重性、交替性和市场性决定高职教育应从培养目标、培养标准、培养条件、培养途径及机制等方面创新与实践人才培养模式.     

浅论面向东南亚、南亚的经贸人才培养模式的构建

随着经济全球化和区域经济一体化的不断深入,云南与东南亚、南亚国家开展经济、贸易、投资,商务往来、文化交流日益增多。本文通过分析云南省面向东南亚、南亚国际经贸人才培养中存在的问题,以云南师范大学商学院国际经济与贸易专业学生为例,设计并实施面向东南亚、南亚的国际经贸人才培养模式,培养适应云南省走出去战略需求的专业人才。     

中外高校创新型人才培养模式的比较研究

通过简要概述创新型人才及其培养模式的含义,对比分析了中美高校创新型人才培养模式,并从强化自由发展的人才培养理念、以教学改革推进创新人才的培养、夯实高校个性化创新人才培养保障机制以及提高创新人才培养的国际视野和国际化水平等四个方面对我国高校创新型人才培养模式进行了展望和思考,以有效促进我国创新人才的培养。     

The College Selection Process:

A recent trend among universities shifts from traditional MBA programs to specialized MBA offerings. Specialized programs are believed to cultivate stronger relationships with students, which lead to stronger alumni relationships and increased donations. This research tests this empirically by examining relationship perceptions and donation behavior among alumni of both traditional and specialized MBA programs from a university. The findings suggest that graduates of specialized programs are more likely to perceive relationships with their MBA programs than their traditional program counterparts. These graduates are also more likely to donate to their universities and to direct their donations toward their specialized MBA programs.     

The value of management education: Views of graduates on the benefits of doing a MBA

MBA alumni are exceptionally well placed to evaluate management education in terms of its real impacts on students against current, and expected, needs. This paper reports the results of a survey of graduates of one MBA course to identify which aspects of the course its graduates valued highly and the extent of the contribution of their MBA to career changes that have followed their completion of the course. The benefits of the program to graduates, in terms of relevance, knowledge gained, behaviour changed and outcomes achieved were judged to be substantial. The MBA is seen as a significant factor in career change and development.     

Online MBA students' perceptions of online learning: Benefits, challenges, and suggestions

Online MBA programs have seen a rapid rise in student enrollments in recent years and institutions of higher education have keen interests in offering quality online MBA programs to meet the demands. The present study reports the results of a case study in which over 100 students enrolled in a top-ranked online MBA program were interviewed and surveyed to investigate their perceptions of the benefits and challenges in online learning and their suggestions for improving the quality of the online MBA program. It was found that virtual teaming was a major factor that influenced the students' online learning experience; they viewed virtual teaming experiences as valuable for preparing them for the increasingly global business environment; at the same time, it also served as a key challenge to their learning in the online environment. Students' suggestions for improving the quality of online MBA program are discussed as well.     

Does the MBA Experience Support Diversity? Demographic Effects on Program Satisfaction*

Using data provided by graduates from 128 MBA programs, we examined the extent to which age, gender, and ethnicity predicted student perceptions of the MBA experience. We found that women and minorities were more likely to see program costs and the availability of financial support as significant factors in their program enrollment decisions than were Caucasian males. The most consistent predictor of students’ perceptions of their educational experience was whether the MBA program was full time or part time, with full‐time programs generally perceived more favorably. Our findings suggest that because diversity measures of age, gender, and ethnicity were not consistent predictors across the different perception areas, at minimum, MBA programs presently do not consistently inhibit diversity. However, given the increasing percentage of women and minorities that comprise the undergraduate population, maintaining the present path in program accessibility may create enrollment problems for MBA programs perhaps in the very near future. Therefore, we conclude with a discussion of the changing demographics in higher education and their potential implications for MBA programs and suggestions for how MBA programs might respond.     

英国MBA教学研究

章对英国的MBA教学及其发展过程进行了系统的研究,并对英美两国的MBA教学思想,课程设置和教学方法进行了比较,为在我国施行MBA教学提供了借鉴与参考。     

MBA教育：借鉴与思考

章根据国内外MBA教育的现状，分析了MBA的培养目标、培养教育方式及其特点，并在此基础上，结合国内MBA教育的要求和形势，对即将开展MBA教育的院校提出若干建议。     

The future of the MBA in the UK

The MBA has always aroused controversy in the UK. The background to this and some explanations are presented, together with an analysis of what is perceived by some to be a crisis for MBA provision. Whilst the number of programmes has expanded, demand, particularly for full-time programmes, has weakened due in part to the recent recession. The paper offers explanations of these adjustments and some evidence that the MBA is gradually becoming a standard qualification for senior management. It is argued that what appears a crisis is an overdue adjustment of expectations. Graduation salary premia have declined as the supply of places and graduates has increased. As a consequence, most schools will experience pressures to reduce experience requirements and real fee levels. Increased customer price-consciousness will result in a greater focus on costs for business schools and their faculty. A brief history of the origins and evolution of the MBA in the USA and UK is provided, with an emphasis on the importance of the revised US model of the early 1960s for the subsequent success and upward drift of the MBA. A number of tensions and challenges in MBA provision are identified.     

Understanding MBA Consumer Needs and the Development of Marketing Strategy

ABSTRACT

The need to develop marketing strategies in higher education is evident. In order to develop effective strategies, marketers must understand the basic needs that their product fulfills. Exploratory research was utilized to identify and better understand the needs that motivate consumers to pursue an MBA degree. This paper emphasizes the importance of need identification in the determination of MBA marketing strategies. Specifically, consumer needs are suggested to potentially impact market segmentation and targeting, 4-Ps decision making, and consumer satisfaction. Examples are given to assist MBA marketers in utilizing needs in developing marketing strategy.     

Prior activities and progress in MBA programs

Many graduate business programs encourage, and even require, postbaccalaureate work experience as a criterion for program admission. In this research we use data from the National Longitudinal Study of the High School Class of 1972 to examine the extent to which MBA students actually experience a hiatus in their educational careers, and whether their work/education profiles differ from those of other graduate students in the United States. We also address whether this emphasis on educational discontinuity in the formal sense has any effect on how the student progresses through the MBA program. Our results suggest that interrupting school between the BA and MBA leads to a higher likelihood of part-time enrollment, and a consequent lower probability of completing the degree program in a timely fashion.     

中日MBA教育比较研究

MBA教育自1908于美国诞生到现在,已经走过了上百年的历史。中国与日本作为MBA教育中相对"年轻"的国家,有很多的异同之处。本文首先介绍了MBA教育的相关理论,接着分别阐述了日本及我国MBA教育的发展概况;然后结合中日MBA教育差异进行对比,最后通过上述对MBA教育的阐述与分析,提出对于完善我国MBA教育的对策和建议。