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1.
This article analyzes the sales patterns of audio recordings in the Japanese popular music market using the Bass model and its restricted model. First, the results of this investigation show that the majority of recent hit music was sold in the early stage of the sales cycle, and that the timing of purchase has shifted toward the time of release during the period from 1980 to 2005. Second, audio recordings featuring debut artists and unpopular artists sold slowly, compared with the audio recordings featuring popular artists. Third, sales of audio recordings released by independent record companies have also become concentrated in the early stage.  相似文献   

2.
Brazil is a huge country with at least 100 million readers with a total population of 200 million. Is this a good number for you? The article describes the developments of the Brazilian book market and publishing industry. Sales in 2009 were an estimated $2.5 billion for more than 228 million copies of books sold. But a country this big, as it is almost 50% of entire South America, confronts several major challenges including a real lack of bookstores. But one of the channels that is growing every year are the door-to-door sales, it has grown from 5% of all sales in 2006 to 17% in 2009. In a country this big, the digital or eBooks may also be a very good strategy to get to more readers, but it is still a small market in Brazil. The interesting news is that publishers are working on it and looking for solutions and ways to act on this new area of digital and online publishing.  相似文献   

3.
While bookstores play the vital role in book distribution, little attention has been paid to concentration and conglomerate ownership in the retail book trade. In 1958, one-store book firms accounted for nearly 80 percent of book sales; by 1982 that figure had fallen to 26 percent even though single-store retailers continue to account for a majority of all bookstore outlets. Today the chains control at least 54 percent of bookstore sales. Buoyed by discriminatory discounts and publisher-subsidized advertising campaigns, the chains’ dramatic growth seems likely to continue despite the fact that they are less profitable than independent booksellers. The chains’ marketing orientation fits well with changes in the broader publishing industry, as publishers seek to rationalize operations in order to improve the bottom line. As books become just another commodity, sold through increasingly centralized and monopolized channels, access for alternative and minority voices is being for-closed.  相似文献   

4.
The present study estimates demand functions for novels released as books and pocket-sized paperbacks to examine factors affecting demand by format. The results show that the effects on the number of copies sold of an author’s celebrity, tie-in with a movie or television program, and literary awards differ statistically between the two formats. In addition, the findings show that demand for book and pocket-sized paperback novels is price elastic, imply that there is room for reviewing the Japanese fixed-price system. Furthermore, electronic publishing reduces printed novel sales, although the ratio of novels accessible as e-books to printed novels is relatively low in Japan.  相似文献   

5.
Over the past two decades, sales of monographs have shrunk by 90?% causing prices to rise dramatically as fewer copies are sold. University libraries struggle to assemble adequate collections, and students and scholars are deprived access, especially in the developing world. Open access can play an important role in ensuring both access to knowledge and encouraging the growth of new markets for scholarly books. This article argues that by facilitating a truly global approach to funding the up-front costs of publishing and open access, there is a sustainable future for the specialist academic ??long form publication??. Knowledge Unlatched is a new initiative that is creating an international library consortium through which publishers will be able to recover their fixed costs while at the same time reducing prices for libraries.  相似文献   

6.
日本“90 0 0万的国民 ,1 0 0 0万的周刊杂志” ,其销售渠道原有两种 :一种是书店销售 ,另一种是以车站内和车站周围卖店的直接销售。到了 2 0世纪 80年代后期增加了超市销售渠道。其中心内容是“人性→金钱和女人”。在 40多年的发展过程中 ,周刊杂志逐渐扩大自己的影响 ,并被大家所认知。在被广告媒体认同的过程中 ,它也开始接受各种社会制约。  相似文献   

7.
Between November 1977 and February 1978 sixty-three major American public libraries were surveyed concerning their holdings of the fifty-five leading mass consumer magazines sold on the newsstand. The 97 percent response is discussed and tabulated as is the coverage of the titles in eight popular magazine indexes. For ease of discussion the fifty-five titles surveyed are grouped into fourteen subject categories and the results of the survey summarized. It is concluded that the major public libraries in the United States adequately represent the current state of the nation's popular culture as reflected in newsstand sales of popular magazines.  相似文献   

8.
纸质单行本是医学科技期刊发行销售的重要形式之一,在互联网时代仍然有其不可替代的优势与特点.本文通过梳理单行本的发展历程与功能演变,并结合中华医学会杂志社的单行本出版现状,探讨医学科技期刊单行本的优势与特点以及目前影响其出版的制约因素,并提出相关对策及建议,以期为我国医学科技期刊出版提供思考与借鉴.  相似文献   

9.
The government publications are an unexplored facet of Pakistan librarianship. Ineffective bibliographical control affects their sales and distribution. The publications are sold either directly by the Manager of Publications or through agents. Most libraries catalogue and shelve them as they do books. Some maintain a separate catalogue and a few institutions have a combination of the two approaches. AACR is used. Documents are arranged in alphabetical order by issuing agency, followed by individual titles arranged by year of publication. Special libraries devoted to finance and banking make the most use of government publications. A “Public Documents” course is mandated to be in the curriculum of six library schools in the country, but only the University of Karachi offers this course.  相似文献   

10.
总结科技期刊过刊的价值利用方法。认为赠送过刊给期刊发行未覆盖的地区医院、边远地区及基层医院图书馆以及护理人员、护理院校及教学医院,可以有效开发利用过刊资源,提高期刊发行量,扩大影响力,提高护理人员的论文写作水平,拓宽稿源并吸引优秀稿件。  相似文献   

11.
网络书店盈利模式评析   总被引:2,自引:0,他引:2  
张美娟  徐新 《出版科学》2011,19(5):46-50
盈利模式选择对于新兴的网络书店发展至关重要。本文在解析盈利模式的理论认识的基础上,将目前网络书店的盈利模式分为基于产品销售的盈利模式、基于服务销售的盈利模式、基于信息交付的盈利模式三类,并运用国内外比较典型的案例进行具体阐释和分析,以期对网络书店盈利模式的选择和创新有所裨益。  相似文献   

12.
Based on the case study of the top three book series as brands with sales of over 10 million copies in 2006, this essay attempts to analyze the important effect three media (newspapers, TV and the Internet) have in promoting sales, educating and creating readers. The review of these case studies also emphasizes the new efforts to sell books on a national scale.  相似文献   

13.
Compared to previous research studying movie advertising focusing on traditional advertising, this study introduce location-based ads (LBA), an important new media advertising, to raise limited coverage of traditional movie advertising. This study explores the role of LBA in generating ticket sales dynamically and compares it with that of pop-up window ads (PWA). Using daily aggregate cinema sales data on about three million consumers, developed time-series models reveal that (a) LBA can affect ticket sales in short and long terms, and its sales impact can last for 9 days across audience segments; (b) compared to low involvement audience segments, sales impact of LBA is 15 times larger for high involvement audience segment in long term; (c) ticket sales impact of LBA are cumulatively 3 times and 47 times stronger than those of PWA in low involvement audience segment and high involvement audience segment, respectively.  相似文献   

14.
Set in a period of heightened public debate in the 2000s and with predictions of the demise of printed books in the background, this study examines whether Australians turned to books in relation to some of the most heated international issues of the era: those associated with the wars on Iraq and Afghanistan. Analysis of the data reveals that over one and a half million books worth over AUS $50 million (AUS $50,213,000) which could be read directly in relation to debates about the wars were sold in the 6?years timeframe and far more if indirect reading is included. This research is one of the first major scholarly studies internationally to identify English-language contemporary reading patterns based on Nielsen BookScan sales data and is located in an illustrative timeframe (2003?C2008): after the introduction of Nielsen BookScan in Australia and before the popularity of ebooks.  相似文献   

15.
Racism for Sale     
《资料收集管理》2013,38(3-4):85-95
Abstract

Publications sold via catalog by the American racist organizations Noontide Press, Sons of Liberty, and National Alliance are studied for subject and media type. Of 1941 titles sold by the groups, only twenty appear in all three catalogs, and 134 titles appear in two of the three catalogs. A majority of materials sell with Jews and Zionism, conspiracy theories, religion, race, and the Second World War, print is the predominant media type. This study points to the existence of a wide body of literature supporting modern racist opinion, and that particular organizations sell those items that support their own specific ideologies.  相似文献   

16.
This study examined the causes of an inadequate number of entry-level sales candidates at U.S. broadcasting stations. It concluded that college broadcast majors are not adequately introduced to sales as a career or trained in media sales. It recommended that broadcasters and educators work together proactively to inform students about careers in radio and television sales. Survey respondents proposed a 7-point action plan for each other. Educators were challenged to offer a media sales course, invite local broadcast sales managers to meet students and faculty on campus, and work proactively to arrange sales internships. Broadcasters were challenged to be proactive on local campuses to instruct and engage students, view development of salespeople as a long-term investment in a steady stream of good people, devise a workable sales internship, and offer an entry-level compensation package that is competitive with comparable beginning sales jobs in other industries.  相似文献   

17.
针对网格资源动态性、异构性的特点,提出基于双向拍卖进行网格资源管理的方法,构建基于双向拍卖的网格资源分配模型,描述模型中资源用户、用户代理、网格资源提供者及本地拍卖市场等组件的功能。根据买、卖双方的资源需求,提出双向拍卖算法及资源调度方案,利用资源价格的博弈机制,使交易双方能在不完全的信息环境下,获得各自最大的资源效用。进而,通过贝叶斯均衡计算,推算出双向拍卖中资源用户的最优化竞价策略,为有效地调节动态负载平衡、提高系统资源的使用率提供有益的参考。  相似文献   

18.
雷兵  钟镇 《图书情报工作》2018,62(21):53-61
[目的/意义]通过对京东商城电子图书特征的数据分析,发现和识别不同类型畅销电子图书在定价、编辑、出版、销售与用户体验等方面的共性特征与差异性。[方法/过程]借助网络爬虫,采集京东商城7个类别销量居前60位的电子书的售价、纸版定价、纸版售价、文件格式与大小、评论数量与评论文本等信息,通过文本挖掘、描述性统计等方法,考察畅销电子书的定价策略、销售数量、文本格式与用户体验。[结果/结论]畅销电子书定价普遍较低,不同类别、特征图书定价略有区别,专业类图书定价高于大众类图书;电子书与纸质书的受众群体存在差异,电子书的销量与其纸版的销量并非成正比关系;EPUB流式文件和PDF版式文件占主导地位,两种格式的用户接受度无明显差异;畅销电子书的用户体验主要集中在"满意度"价格"与"便捷"3个方面。  相似文献   

19.
20.
This paper describes the user-focused approach to information skills at MMU Library. It covers the following cycle: identifying training needs at three levels (organisation, group and individual); developing a training strategy and materials; marketing information skills within MMU. Specifically, it describes how we went about discovering what our users wanted, creating and delivering what they needed, and how we ‘sold’ it back to them.  相似文献   

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