面向市民的电子政务公共服务评价:以长江三角洲为例

市民是电子政务服务的主要对象,如何为市民提供高效、优质、规范、透明和全方位的公共服务,是电子政务的本质和宗旨。本文选择了与民生有关的生育、婚姻、户籍、文化教育、社会保障、公用事业、医疗卫生、交通出行共8项指标,采用电子政务公共服务成熟度方法,对长江三角洲各主要城市面向市民的电子政务公共服务进行了评价。结果表明：目前长江三角洲城市电子政务已处于公共服务型阶段,但公共服务的广度和深度都有待拓展和提高。     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Minding the gap: Applying a service marketing model into government policy communications

In order to bolster the emerging but still underdeveloped conceptualization of public communication over potential policies, we apply a framework primarily used in business service marketing to improve service quality (“gap analysis”). We argue that this model has strong heuristic qualities that can alert practitioners who are interested in improving communication regarding potential policies. While we recognize problems implementing the model, we suggest some ways that both practitioners and the public ameliorate the identified issues. Seeing communication about potential policies as a crucial part of the political process, we argue that such efforts have democratic merit.     

科技期刊知识营销探析

知识营销是可以实现科技期刊、读者和社会"三赢"的一种营销方式.社会的需求和自身所拥有的优势为其知识营销提供了较大的可能性.科技期刊知识营销具有多种形式.科技期刊可以通过期刊的整体改进和人员角色管理来实现知识营销.     

营销理念在图书馆管理中的应用

图书馆与企业有许多相似之处，市场营销理论在企业得到广泛应用，将营销理念应用到图书馆管理中，能改进图书馆管理。     

Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process

Objective:Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before. In this study, electronic resource marketing methods were prioritized and the best strategies were determined using the analytical hierarchy process (AHP).Methods:Using an analytical survey of officials of medical libraries, the most common methods for marketing electronic resources in libraries were determined and divided into categories of strategies. Five important criteria for marketing strategies were also selected. Using the analytical hierarchy process, pairwise comparisons were performed between the alternatives (i.e., strategies), which were evaluated against the selected criteria. Data analysis was performed using Expert Choice 11 software.Results:A total of 44 electronic resource marketing methods were identified and categorized into 4 strategies. On average, 43.9% of these methods were used by the surveyed libraries. The analytical hierarchy process showed that simplicity was the most important criterion and that communication networks were the best electronic resource marketing strategy. Home/off-campus access, group training, library search stations, and marketing by individual librarians were the most preferred methods of marketing electronic resources.Conclusion:With the availability of a variety of different methods for marketing electronic resources, medical libraries must select strategies based on important criteria depending on the characteristics of the library, librarians, and users. Thus, the analytical hierarchy process can be an effective and practical solution to decision-making by mathematically prioritizing the selection of the best strategies from a set of alternatives based on differentially weighted criteria.     

一部务实求新的学术力作--《参考咨询新论》读后感

夏侯炳先生的新作《参考咨询新论》在对图书馆转型期参考咨询定位的基础上。全面、系统、深入地探讨了参考咨询工作，勾勒出这一分支学科完整的理论体系。同时具有很强的可操作性和实践指导价值。     

An investigation into the move towards electronic journals: a case study of NHS libraries in Kent,Surrey and Sussex

Electronic journals are so embedded into practice in academic libraries that it is easy to forget that this is not the case everywhere. In NHS libraries, for example, the staff face a particular set of issues. This article is based on Rebecca England's dissertation on this topic, completed as part of the MSc Econ course in Information and Library studies at Aberystwyth University. Rebecca is E‐resources Librarian at the Maidstone and Tunbridge Wells NHS Trust. She investigated the momentum towards electronic journals in NHS libraries in the Kent, Surrey and Sussex region and the potential for a regional purchasing consortium. AM     

提高办馆效益要在"服务特色"上做文章

根据当前基层中小型图书馆服务活动中存在的问题，认为欲提高图书馆的办馆效益，必须结合实际引入投入／产出的机制、意识和手段，围绕办馆效益开拓服务项目，开展形式多样的服务，以服务求发展，在竞争中立于不败之地。     

Analyzing the role of stakeholders in the adoption of technology integration solutions in UK local government: An exploratory study

Over the last decade many governments across the world have intensified their efforts to improve efficiency of public services through Information and Communication Technology (ICT)-enabled transformation of Local Government Authorities (LGAs). Many of these efforts involve implementing new Information Systems and Technology (IS/IT) and integrating various disparate legacy systems to deliver improved services. While there is a surfeit of literature that have outlined the various organizational and technical challenges posed by Technology Integration Solutions (TIS), few studies have examined the role of stakeholders and surrounding challenges when implementing TIS in LGAs. The TIS adoption process involves several stakeholders, each with specific domain knowledge and expertise that are crucial to the success of TIS projects. In this paper, the authors use the concept of stakeholder theory to analyze the role of stakeholders during the TIS adoption process with regards to their perceptions on the factors influencing TIS adoption in LGAs and their involvement on the adoption lifecycle phases. A qualitative multiple case study approach is adopted to empirically highlight the different categories of stakeholders involved in the TIS adoption process, the dynamic nature and importance of their role, and why their domain knowledge and expertise are vital for TIS projects.     

The impact of leadership and stakeholders on the success/failure of e-government service: Using the case study of e-stamping service in Hong Kong

Using e-stamping service in Hong Kong as a case study, this paper examines the impact of leadership and stakeholders on the success or failure of e-government service in Hong Kong. Multiple methods are used for data collection: documents and archival record research, direct observation, and interviews. Results show that both leadership and stakeholders have an impact on the success of e-stamping service.     

Information Sources and the Health Information-Seeking Process: An Application and Extension of Channel Complementarity Theory

Contemporary information seekers can acquire health information from an unprecedented variety of sources. The reported study applied and extended channel complementarity theory to explain the use of multiple information sources in the health-information-seeking process. Channel complementarity was extended to consider four characteristics (i.e., access to medical expertise, tailorability, anonymity, and convenience) of health-information sources. The information-seeking behavior of 3,392 respondents from the 2007–2008 Health Information National Trends Survey was analyzed to test study hypotheses. Results indicate that, sources were used complementarily based on tailorability and anonymity during health-information sources. Additionally, the likelihood of using complementary sources based on all four characteristics changed during the search process.     

Emotional Responses to Televised PSAs and Their Influence on Persuasion: An Investigation of the Moderating Role of Faith in Intuition

This research examines the influence of message recipients' emotional responses to televised PSAs on their attitudes toward the advocated issues. Integrating the affect-as-information paradigm and Epstein's cognitive-experiential self-theory, this research hypothesizes that message-induced emotions will have a greater influence on persuasion for individuals who have a strong faith in intuition than for those who have a weak faith in intuition. Overall, the main hypothesis was partially supported. There is some indication that faith in intuition moderates the influence of message-induced emotions on persuasion such that people with a stronger faith in intuition tend to rely more on experienced emotions when making judgments. The moderating effects of faith in intuition, however, appear to be confined to specific PSAs and discrete emotions.     

高校图书馆服务社会化之我见

以信阳师范学院向市民开放校内图书馆为引子，对高校图书馆如何向社会开放进行探析。     

试谈如何提升图书馆参考咨询服务质量与效率

论文以北京工商大学图书馆的实践为例,从文献传递、学科馆员、用户教育、特色馆藏、数据库建设等方面介绍了提升图书馆参考咨询服务质量与效率的措施与方法,同时也阐述了笔者的观点.     

高校图书馆读者服务工作创新途径探析

读者服务工作是图书馆的核心工作。随着网络技术在图书馆工作中的全面使用,图书馆服务的环境和要求都发生了很大改变,读者服务工作亟须创新。文章分别从导读服务、流通服务、咨询服务三个方面对读者服务工作的创新途径进行了探讨。     

抓行业热点创特色专栏增强综合性期刊的竞争力 ——谈《中国实用内科杂志》的《规范抗栓专栏》的策划

以《中国实用内科杂志》策划《规范抗栓专栏》为例,强调:科技期刊要关注行业内的热点问题,体现期刊的社会责任;结合期刊自身特点,创立新栏目,在提升期刊水平、吸引读者的同时,用学术带动营销,实现多方共赢.     

Where populist citizens get the news: An investigation of news audience polarization along populist attitudes in 11 countries

This article presents a secondary analysis of two multi-national cross-sectional surveys conducted in 2015 (11 countries, N?=?10,570) and 2017 (4 countries, N?=?2165) to examine the relationship between populist attitudes and media use. The results indicate that populist citizens are more likely to consume news than non-populist citizens. Specifically, populist citizens exhibit a preference for commercial television (TV) news, as well as a tendency to read tabloid newspapers. While they use fewer quality newspapers, public TV news are not systematically avoided. Regarding the online news environment, populist citizens prefer Facebook over Twitter as a source of political information. This selective pattern will be discussed in light of the debates on news audience polarization and political polarization.     

公共图书馆开展未成年人服务工作探析

本文探讨了公共图书馆开展未成年人服务模式构想,即：拓展服务空间,为青少年营造书香浓郁的求知乐园;创新服务形式,为青少年创造多彩斑斓的活动舞台;延伸服务领域,为青少年创建快乐成长的青春殿堂。     

一线馆员服务制度的执行优化——以上海师范大学图书馆为例

服务制度执行是将科学的服务制度设计转化为优质服务的最大瓶颈,一线馆员的服务制度执行效率尤为关键。图书馆应从制度设计、执行主体、执行权力配置和执行控制等四个维度优化一线图书馆员服务制度执行。上海师范大学图书馆在服务制度执行方面进行了卓有成效的探索,相关经验值得借鉴。