Elmo Is Black! Black Popular Communication and the Marking and Marketing of Black Identity

In this essay, I seek to thematize and examine the problems that emerge when Black popular communication, such as hip-hop, television programming, blues and jazz, graffiti art, toys, and film, meet national and global market forces. Specifically, I address how Black identity is marked within Black popular communication and how "authenticity" identity politics movements work to maintain Black identity. I also consider what problems emerge, such as cultural appropriations, when forms of Black popular communication are commodified and designed for mass consumption. Finally, I suggest how we can protect Black popular communication from appropriation and consumer culture threats through individual and collective action. I conclude that Black popular communication cannot witness a more democratic treatment of Black identity until we confront market forces that have as its primary goal the exploitation of Black identity for profit.     

The Gentrification of "Black" in Black Popular Communication in the New Millennium

This issue of Popular Communication features two particularly interesting pieces of scholarship whose salience should be noted in that the authors work expressly to extend our ideational boundaries regarding racial identity-in these two instances, the categories of Blackness and Whiteness. The authors share a common goal, though one taken with great care: to disrupt plebeian notions of what is thought to be essentialized Black cultural forms (e.g., hip-hop culture) by studying what they consider out-of-the-common practices of Blackness. Adopting the "different contexts" modality, one author locates the Black popular within Whiteness to reveal the elasticity of performative Blackness as well as evidence an accessibility to, and even mastery of, Black cultural participation by those outside of the African American race. The other author locates Blackness within "high culture" Black communicative practices and celebrates the fact that the presumed prole core of the Black popular can be elevated to a higher and, therefore, more worthy cultural plane. More, the author characterizes this ascent of Blackness as being especially noteworthy because it is facilitated by a figure believed to be marginalized within Black popular discourses-a member of the Black bourgeoisie.     

Race. .. and Other Four Letter Words: Eminem and the Cultural Politics of Authenticity

Rap superstar Eminem has become the new poster child for everything that's dangerous about contemporary popular culture. He's crude, juvenile, and foul-mouthed. His lyrics are violent, misogynistic, and homophobic. He's corrupting our youth, poisoning our culture, and laughing about it all the way to the bank. Or so the story goes. This essay argues that much of what underpins the moral panic surrounding Eminem is a set of largely unspoken questions about race, identity, authenticity, and performance. In particular, this paper examines the ways that Eminem's status as a White man who has achieved both critical and commercial success within a predominantly Black cultural idiom serves to challenge dominant social constructions of race in the United States by de- and reconstructing popular understandings of both Whiteness and Blackness.     

“Doing” cultural studies: Chua Beng Huat on popular culture

Focusing on the relationship between Chua Beng Huat’s sociological thinking before the Inter-Asia Cultural Studies project and his more recent famous works on consumption and popular culture, this essay seeks to understand how he has produced a methodology and a mode of authority that is effective for the context he inhabits in Singapore as well as resonant for scholars working elsewhere. After discussing his interest in large rather than ‘cult’ popular cultures, his emphasis on the detail of government processes as well as popular practices, his economically-grounded concept of consumption and his materialist approach to texts, I read his work on ‘nostalgia for the kampung’ as modelling an Inter-Asian way of doing Cultural Studies that helps us ask questions and develop concepts for our own local contexts.     

“Gangnam Style” in Dhaka and inter-Asian refraction

This essay explores the political implications of the flash mob dance in Dhaka, Bangladesh performed in response to the 2012 global viral sensation of South Korean rapper PSY’s “Gangnam Style” music video. The global fame of “Gangnam Style” has much to do with its success online and in the U.S. popular music industry. It, however, also solicited suspicion from popular culture critics that the images of comical PSY worked successfully thanks to unchecked consumption of the racial stereotypes of Asian men. While recognizing these problems as more than valid, this essay simultaneously calls for a more transnational and inter-Asian understanding of the material to argue for a productive quality of PSY’s performance. Using “refraction” as a mode of thinking about inter-Asian circulation of pop culture, this essay considers the flash mob performed in Dhaka, Bangladesh as an important yet underexplored case study that shows different performative practices associated with “Gangnam Style” deeply rooted in historicity of colonialism and nationalism. The case study shows that the circulation of “Gangnam Style” materialized through a performance in Dhaka enlarged contemporary discourse among young urban Bangladeshi spectators around Bangladeshiness and its cultural identity. This complicated an easy assumption about “Gangnam Style” and its success in the U.S. mainstream pop culture, while simultaneously displacing the Bangladeshi cultural subjects from the immobile position of “the Other.”     

The disposition of hierarchy and the late Qing 'discourse of gender equality'

The global success of the Harry Potter and The Lord of the Rings franchises has become an entry point for the flow of Western fantasy texts into Taiwan, a society that, over many decades, has been a stronghold for traditional Chinese wuxia texts. While Western concepts, themes and ‘worlds’, are coming to Taiwan, wuxia, defined as fantasy in this essay, in return is making an inroad into Western popular culture. By considering local traditions, reception and consumption habits, this essay analyses the market potential for international fantasy on the island, and provides a theoretical background for understanding the dynamics of this genre in one particular cultural location.     

Gender and everyday evasions: moving with Cantopop 1

Abstract

In this paper, gender negotiations in the production, musical forms, and consumption of Cantopop are taken as a cultural exemplar for a social and political imagination of ambivalence, which seems to be shaping popular life in Hong Kong. It has three focal points – musical forms and expressions of Cantopop (style, lyrics, iconography, affect), gender politics, and ‘everyday‐ness’ – which converge to mark a notable cultural logic performing an enlarging sense of ambivalence about a city that has seen a shift from high moments of economic prosperity to the current postcolonial uncertainties. In other words, Cantopop signals a shift in our sensibilities, a redrawing of our affective map of everyday life after an important historical and politico‐administrative shift. In a sense then, this paper explores Hong Kong's changing identity within the sight and sound of popular culture, by specifically tracing some of the ways in which gender politics is inscribed, coded, negotiated, performed, or simply flirtingly posed on the surface of popular culture.     

‘The Most Respectable Looking of Revolutionaries’

Abstract

New political histories of late nineteenth-century British political culture have closely analysed the role of language and rhetoric in popular politics. The focus on the content of political messages has meant that the ways such messages were communicated has often been overlooked, as have the varied forms of political communication in the period. This article follows on from recent work that has sought to examine the place of material and visual culture in popular politics in the period. In particular, it focuses on the links between dress, class and politics. It suggests that visual, along with material, forms of political communication remained important and that they illuminate the political culture of the period.     

‘Let the People Sing’: J.B. Priestley and the Significance of Music

Abstract

In a writing life that spanned the 1910 to 1970s, J.B. Priestley engaged with a variety of subjects, across various literary forms, ranging from politics, popular culture and Englishness through to theories of time. However it has rarely been noted that he also wrote passionately and knowledgeably about music, with the latter playing an important role in key novels, plays and nonfiction. Priestley also promoted chamber festivals, wrote the libretto for an opera ‘The Olympians’, and even occasionally performed himself. Priestley’s writings on music fitted into his concerns about the rise of an Americanized mass order, and his mistrust of commericalized musical forms was shared by other critics of the time. However, Priestley’s work is more significant than a binary high/low low cultural validation of classical music/dismissal of more popular musical forms. He was often critical of jazz and ragtime, but more positive about popular music that was produced in, reflected, and empowered the individual and community. Priestley’s writings on music marked a genuine attempt at understanding the role of music in culture, and contributed to his democratic critique of the mass society.     

In between home and homeland: Diaspora identity as a cultural hybrid in Mohsen Namjoo’s “Cielito Lindo”

ABSTRACT

Rather than resisting either new or old culture, Iranian musicians in the diaspora embrace both their new host environments and their native homeland, as they create a place between cultural assimilation and preservation, helping to shape new sounds of exile. This essay explores how Iranian musicians embrace the new and the familiar, the traditional and the popular, creating an original cultural hybrid. Questions of cultural identity and the politics of location and displacement are addressed using a theoretical cultural studies framework, incorporating themes of personal and collective nostalgia. This discussion is supplemented by documented narrative experiences from Iranian musicians and artists. Furthermore, the textual and musical analysis of singer-songwriter Mohsen Namjoo’s readaptation of the familiar Mexican ranchera song “Cielito Lindo” uncovers unique nuances and layers of meaning that not only shed light on one musician’s personal journey to exile, but also speak to a greater collective experience of Iranians today who continue to be torn between home and homeland.     

Book Review of "Fighting the Forces: What's at Stake in Buffy the Vampire Slayer," edited by Rhonda V. Wilcox and David Lavery

Digital games are an expanding popular cultural form and the focus of a new field of scholarship that has been concerned with defining games and establishing boundaries between games and other phenomena. Studies of the coevolution of human cognition and culture can throw light on this discussion by putting gaming into a longer human perspective. Although 2 chief theorists of this field, Michael Tomasello and Merlin Donald, have not explicitly focused on games, their work has suggested that games could have played an important role in shaping the human mind and human culture, by expanding and preserving adaptive cultural patterns, furthering symbolic thinking, and expanding and preserving the expressiveness of symbolic media. Digital games can be understood as carrying on the same functions, using the new affordances of the computer.     

The Girling of America: Critical Reflections on Gender and Popular Communication

The upsurge in media vehicles aimed at adolescent girl audiences has given birth to a "new breed" of teenage heroine, one whose embodiment of nontraditional gender roles has drawn widespread acclaim. This essay offers critical perspectives on this new genre, situating the figures of the new girl heroines in their sociopolitical contexts and examining them through the lens of critical feminist theory. The essay concludes that the oppositional gestures offered by these new girl heroes are swiftly recuperated within larger, conventional discourses of race, class, beauty, desire, and embodiment.     

Images of Animated Others: The Orientalization of Disney's Cartoon Heroines From The Little Mermaid to The Hunchback of Notre Dame

Because of the success of the first six animated feature films produced in the "new era" of Disney animation (The Little Mermaid, 1989; Beauty and the Beast, 1991; Aladdin, 1993; The Lion King, 1994; Pocahontas, 1995; The Hunchback of Notre Dame, 1996) and their mass merchandising, Disney animated characters became ubiquitous for children of the 1990s. Although Bell, Haas, and Sells (1995) suggested that Disney films present a "sanitization of violence, sexuality, and political struggle concomitant with an erasure or repression of difference" (p. 7), an increasing emphasis on sexuality and the exotic is evident in the construction of the female heroines in these films, particularly in the female characters of color. This article analyzes what may be referred to in Said's (1978) terminology as the orientalization of women of color in five of these six Disney animated films and posits how these representations of gender and cultural difference operate within Disney's consumerist framework, which provides "dreams and products through forms of popular culture in which kids are willing to materially and emotionally invest" (Giroux, 1999, p. 89). Using a critical lens, I interrogate the unity of images regarding gender and race that these Disney texts offer and the ways in which these meanings operate within the larger socio-historical framework regarding women of color and the notion of Whiteness.     

Mother Courage and Her Soaps: Incendies,Weeds, Nurse Jackie,and Daytime Drama

The decline of the soap opera as a major form of popular culture highlights the importance of that form in creating and maintaining a shared subculture for women. Soap operas are contrasted with recent television and film works that present the struggles of women in a different way, highlighting the distinctive features of soap operas as women's subcultural forms.     

Journalism and Feminist Cultural Studies: Retrieving the Missing Citizen Lost in the Female Audience

This article explores the relations between journalism and feminist cultural studies to underscore the crucial importance of studying forms of popular knowledge that claim to foster citizenship among audiences. The article begins by examining the history of feminist cultural studies scholars' sustained interest in feminine genres of popular culture rather than journalism. Crossing over to the other side, I then outline some of the reasons for journalism's early resistance to cultural studies and trace new developments that suggest the growing acceptance of cultural studies within the institutional apparatus of journalism. As a case study, news magazines' representations of globalization illustrate the distinct ways in which journalism employs discourses of gender to produce hegemonic ideas of modernity, prosperity, and achievement for global reading publics. Finally, the article points to new directions for international audience research in the arena of globalization, gender, and journalism.     

The story of xiao jie ('working' girls)

Abstract

This essay examines a moment of institutionalization in cultural studies, and argues that questions of gender have a significant place in this interdisciplinary domain. The issue is discussed in a pedagogic context that has almost normalized feminism, seeing its political contributions as belonging to the past. The essay argues that the conceptual conjuncture of culture and gender which has been central to feminist theorizing in India needs to be rethought. This conjuncture arose from thinking about culture in the framework of nationalism and the anti‐colonial struggle, and the alignment of women with national culture. I discuss briefly the trajectory of how we have gone about investigating the culture‐gender conjuncture, present a reformulation of what I think we're up against, and introduce some new research projects which are trying to take this on board. The focus in these projects is on the question of translation, and how the issue of ‘regional’ languages poses a challenge to prevalent ideas in the women's movement and in feminist teaching. The larger proposition is that we need to formulate curricula based on new kinds of research if we are to take feminism into the cultural studies classroom of the future.     

Conceptualizing an East Asian popular culture

Since the 1980s, popular cultural products have criss‐crossed the national borders of East Asian countries, enabling a discursive construction of an ‘East Asian Popular Culture’ as an object of analysis. The present essay is a preliminary attempt to provide some conceptual and analytic shape to this object, delineated by its three constitutive elements of production, distribution and consumption. Each East Asian location participates in different and unequal levels in each of these component processes. Production can either be located entirely in a single geographic location or, alternatively, each of the necessary constituent sub‐processes can be executed from different locations; preference for either arrangement tends to reflect the relative dominance of the production location in exporting its finished products. Consumption and thus consumers are geographically located within cultural spaces in which they are embedded. Meanings and viewing pleasures are generated within the local cultures of specific audience. Conceptually, among the several possible consumption positions, the one in which an audience watches an imported programme is most intriguing. In this viewing position, differences between the cultures of the location of consumption and that of the production location become most apparent. The audience member has to bring his or her own cultural context to bear on the content of the imported product and read it accordingly. In this sense, the cultural product may be said to have crossed a ‘cultural’ boundary, beyond the simple fact of its having been exported/imported into a different location as an economic activity. Such an audience position requires the consumer to transcend his or her grounded nationality to forge abstract identification with the foreign characters on screen, a foreignness that is, in turn, potentially reabsorbed into an idea of (East) ‘Asia’; a potential ‘East Asian identity’, emerging from consumption of popular cultural products, is thus imaginable.     

A regional gateway: Japanese popular culture in Hong Kong, 1990–2005

Abstract

In popular culture, Hong Kong is probably the most “Japanese city” outside Japan. It is home to a wide variety of Japanese popular cultural products and a regional base to many of the Japanese music and television companies who expanded their operations in the city in the early 1990s. Hong Kong's emerging middle class, especially the younger generation, has enthusiastically accepted Japanese contemporary culture and lifestyle, making the city one of the biggest destinations for Japan's cultural exports. Based on fieldwork surveys and interviews, this paper looks at the organizational aspect of popular culture during the heydays of Japanese popular culture in Hong Kong in the 1990s and early 2000s. The investigation focuses on the marketing strategies and promotional efforts used by agents of Japanese popular culture in Hong Kong and the role of popular culture piracy in this process. Beyond analyzing the Japanese case, the paper introduces a new framework to examine the transnational expansion of popular cultures across markets in East and Southeast Asia, highlighting the role of companies and promoters in this process.     

East Asian pop culture and the trajectory of Asian consumption

This article focuses on Chua Beng Huat’s work on the East Asian pop culture that became more prominent in East and Southeast Asia from the 1990s, when the circulation of multilingual and multi-format pop culture started to exceed linguistic, ethnic and national boundaries. It argues that Chua’s work indicates that the pop-cultural production and innovation that support the globalisation and regionalisation processes in East Asia need not be national in origin but can hail from different national origins – and this despite the existing political realities of the region and its history of political fractures. Chua Beng Huat cautions, though, that the national popular can also be marshalled to defeat the border-crossing potential of an inter-Asian pop culture. What is the “Asia” imagined or being represented in such cultural production? Chua’s work is also distinctive in that it deals with the political and economic conditions that underpin mainstream pop consumption as a socio-cultural phenomenon, instead of examining consumption as identity politics. The article concludes by noting the significance that Chua as an institutional builder has played in enabling the study of East Asian pop culture in the region.