The Context of Graphic Portrayals of Television Violence

This content analysis identifies the web of context that typically appears in the portrayal of television fictional violence. Highly graphic portrayals of violence are most likely in live action non-humorous programs with human perpetrators and targets. Graphicness was also found to vary across consequences to the victim, levels of reward, and use of weapons. The web of context that typically surrounds highly graphic portrayals is likely to lead to a fear effect more so than to desensitization or disinhibition.     

网络媒介语境下的网民暴力分析

本文从网民暴力产生的语境的三个要素话语方式、话语范围、话语风格探讨了该现象产生的原因,并认为对待网络暴力这个新媒介的新生现象应抱以宽容的态度,但同时应通过软控制来规避网络暴力现象.     

A Meta-Analytical Review of Selective Exposure to and the Enjoyment of Media Violence

A primary argument for the widespread production of media violence is that audiences want to watch violent content. This assumption is examined in this meta-analytic review of existing research on both selective exposure to and enjoyment of violence. The results show that violence has a significant effect on both selective exposure and enjoyment, but in different directions. Specifically, violence increases selective exposure but decreases enjoyment of content. Potential explanations for these effects and moderators that could influence the results (e.g., sex, aggressive personality traits, type of content) are considered, and the practical implications of these findings are discussed.     

A New Piece to the Puzzle: Examining Effects of Television Portrayals of African Americans

This research sought to examine the relationship between television news portrayals of African Americans and subsequent behavioral responses toward African Americans. While this research was not able to clearly illuminate the specific link between portrayal and behavior, this research is able to suggest a model for future studies into such relationships.     

Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials

This study investigated the role that age plays in gender portrayals in contemporary television commercials. A content analysis of 2,315 characters appearing in commercials aired during a composite week of prime-time programming on 6 major broadcast networks was conducted. The study compared images of female participants from childhood through the senior years to identify the extent to which female members of different age groups replicate conclusions drawn about images of females-in-general in advertising. The study also contrasted images of female characters from different age groups with their same-age male counterparts to shed additional light on the complexity of gender portrayals in prime-time commercials. The findings indicate significant differences among same-age gender portrayals and same-gender age portrayals. Results are interpreted within a social cognitive theory framework and directions for future research are articulated.     

Stereotypical Portrayals of Emotionality in News Photos

This research content analyzed the news photographs of a major U.S. daily newspaper to examine the emotional portrayals of individuals in different gender, age, and ethnic subgroups. A multidimensional measure of emotion (pleasure, arousal, dominance) was used. A total of 1,595 individuals were coded. The results demonstrate that emotionality was stereotyped to some degree, particularly in relation to women, ethnic minorities, and senior citizens. Specifically, African Americans were depicted as excited whereas Asian Americans were seen as calm. Women were portrayed as happy and teens were shown as sad. The results support the social construction of emotion and suggest that the news media play a role in framing and constructing emotional meaning with regard to different subgroups in American society.     

Towards an Understanding about Complexities of Alternative Media: Portrayals of Power in Alternative Media This paper was part of a larger dissertation written by the author at University of Missouri-Columbia.

In this study I conducted qualitative content analysis of alternative media in order to uncover the different categories about corporate power presented to activist audiences in social justice movements. I found that there were two dominant categories about corporate power disseminated through alternative media: (1) “traditional” corporate power and (2) hegemonic corporate power. “Traditional” corporate power is based on the idea that corporations dominate resources in society. Hegemonic corporate power is based on the idea that corporations dominate the ideological assumptions in contemporary society. Both of these categories hold significant implications for comprehension and classification of alternative media.     

世界五大传媒集团新媒体战略比较分析

通过对世界五大传媒集团——贝塔斯曼、维亚康姆、迪士尼、新闻集团、时代华纳新媒体战略的实施状况进行比较,分析五大传媒集团新媒体战略的特点、实施路径及其成效,在此基础上,提出对我国传媒集团新媒体战略的启示意义。     

媒介是如何反映暴力现象的?——中美暴力新闻报道比较

一、关于媒介呈现暴力的一些基本观念 (一)暴力是新闻吗? 当然是,而且常常是大新闻,有十分不错的销量。有一句新闻行话叫做“sex sells”(性是好卖的),在这一方面,堪能与“性”并称的恐怕就是暴力了。 所以在美国这恐怕不能算做一个有意义的问题,只要看媒介上充斥的大量暴力新闻就能明了暴力对于媒介及其受众的意义。但在中国,这却是一个传媒和整个社会仍然时时要面对的问题,直到现在也没有完全解决。在很长的时间内,暴力事件(尤其是本国的)几乎在传媒的新闻报道中销声匿迹,即使现在,传媒对暴力现象的报道也是非常有节制的。     

整合传媒:新媒体进行时

整合、融合和汇聚已成为当代传媒形态发展的主流。并存是现象,互补是功能,融合是趋势,创新是结果。作为媒体形态创新的努力,整合传媒在一定程度上代表着今天新媒体的进行时态。     

Portrayals of Women in Transnational Arab Television Drama Series

This content analysis of 15 Arabic and 3 Turkish drama serials on transnational Arab television examined the gender portrayals of characters. The analysis of 743 characters found that women were underrepresented, less likely to have recognizable jobs, and more likely than men to be portrayed in sex-typed occupations, activities, and settings. The analysis also revealed that programs with female writers were significantly less gender stereotypical. Moreover, differences were found among the producing Arab countries in terms of the portrayals of women; conservative countries had more sex-typed portrayals than the more liberal Arab countries, whereas Turkish programs had similar portrayals to Arabic programs produced in the liberal Arab states. The general findings are discussed in comparison to U.S. programming, and in relation to selective exposure, identification with characters, and potential effects on Arab viewers' gender role beliefs.     

Comparison of Alternative Channels in Cross Media Publishing

This paper attempts a direct comparison of the available alternative channels that can be employed in a cross media publishing scheme. More precisely it examines the content, the publishing speed, and the rhythm of the publishing channels. Interesting conclusions are drawn concerning the characteristics of each channel. A new publishing channel is proposed in order to allow newspapers to directly compete with radio and TV channels.     

链与网:媒介竞争和媒介生产的视角切换

本文从媒介竞争中经常使用的价值链一词出发,回顾了这一概念的演变脉络,及其对媒介生产行为的意义。在此基础上,作者认为价值链正在向空间尺度扩展,媒介生产网络更能概括目前社会情境下的媒介生产方式,体现传播资源的集散运动。     

大众社会、媒介批评与银幕暴力：《通俗艺术》与青年霍尔的传播思想

《通俗艺术》是理解青年霍尔传播思想形成史的重要文本。二战后英国社会剧变引发"大众社会"与"媒介社会"之争,作为文化马克思主义者的霍尔积极介入并尝试在正统教育中培养受众的媒介批评能力。霍尔秉持左派利维斯主义立场反对将"通俗"与"艺术"简单二分,主张在通俗文化中鉴别艺术,并且批判"去个性化"的大众文化。"银幕暴力"研究呈现了媒介批评方法的操作特质,特别是在对主流实证传播研究的反思与借用中,霍尔开启了一种立足受众批评性使用大众媒介的文化政治学。     

Violence in television news: A case study of audience response

On February 2, 1968, about 20,000,000 Americans watched South Vietnam's Gen. Nguyen Ngoc Loan shoot a suspected Viet Cong in the head on a Saigon street. Color film of that execution was shown on NBC's Huntley‐Brinkley Report. There was also a black and white still photograph by Eddie Adams of Associated Press. The impact of that single news story on public opinion about the war will be argued for some time. In an attempt to analyze the audience reaction to the NBC film report, a content analysis of audience mail to NBC was performed. Further, questionnaires were sent to the letter‐writers for additional information and to further explore their reasons for writing.     

Controversial Rap Themes,Gender Portrayals and Skin Tone Distortion: A Content Analysis of Rap Music Videos

A content analysis of rap music videos aired on BET, MTV, and VH1 examined the occurrence of controversial themes, gender differences, and skin tone distortion. The results of this study found that current rap music videos have placed an emphasis on themes of materialism and misogyny. Additionally, men and women in the videos differ in their portrayal of these themes. Specifically, female characters are significantly more likely to appear as objects of sexuality. Men and women also differ in their appearance with more African American females appearing to have Eurocentric features. Implications and suggestions for future research are discussed.     

Brain Imaging: A Decade of Coverage in the Print Media

Advances in neuroscience are increasingly intersecting with issues of ethical, legal, and social interest. This study is an analysis of press coverage of an advanced technology for brain imaging, functional magnetic resonance imaging, that has gained significant public visibility over the past ten years. Discussion of issues of scientific validity and interpretation dominated over ethical content in both the popular and specialized press. Coverage of research on higher order cognitive phenomena specifically attributed broad personal and societal meaning to neuroimages. The authors conclude that neuroscience provides an ideal model for exploring science communication and ethics in a multicultural context.     

电影与新媒体艺术的影像比较

本文对电影与新媒体艺术的影像异同关系进行了比较分析.     

中西传媒集团发展路径比较

通过中西传媒集团生成和运作模式的比较,我们看到我国传媒集团在外部管理体制、价值取向、内部运营机制等方面已经走出了一条不同于西方发达国家的发展路径,特别是现阶段我们应该以科学发展观为指导,吸取外国经验,增强自主创新能力,从社会发展观和产业发展的视角把握传媒集团化发展方向。