An Evaluation of the Federal Communications Commission's 2007 Report on TV Violence

At the behest of 39 members of the U.S. House of Representatives' Committee on Energy and Commerce, in 2007 the Federal Communications Commission (FCC) released a report that addressed the effects of violent television on children, the constitutionality of various strategies for regulating children's exposure to violent television content, and the viability and benefit of a congressionally developed definition of excessively violent television programming. This review evaluates how well the FCC carried out the tasks assigned to it by Congress, particularly in regards to the FCC's assessment of the social scientific research on the effects of exposure to televised violence.     

Book reviews of Counterclockwise: Perspectives on Communication; Illuminating the Blindspots: Essays Honoring Dallas W. Smythe

Because hedonic aspects of products are difficult to evaluate prior to consumption, consumers seek signals to reduce their uncertainty. Opinion leaders, such as critics, may serve as key informants to consumers. This study considers the different roles and incentives of literary critics and how they influence the success of books. Furthermore, it empirically investigates the impact of 4 book critics featured on Germany's most popular literary television show, Das Literarische Quartett, on reviewed books' success. The variety of control variables included in the mixed regression models provide results pertaining to not only the critics, but also the success factors of books in general. Book success does not depend primarily on the mere appearance of a book on a television show or a favorable review of it; rather, awareness and word-of-mouth effects seem crucial, and books are more likely to succeed if critics disagree about the quality and express extreme judgments, even if those judgments are negative.     

“When I Grow Up I'd Like to Work in a Place Like This”: Museum Professionals' Narratives of Early Interest in Museums

As part of an exploratory research study, museum professionals were asked to share their stories about pivotal learning experiences in museums. Several offered personal narratives of how they first became interested in museums and started down the path toward careers in museum work, or had their imaginations opened to the possibility of broader life horizons. This group of stories seemed to be grounded in particularly vivid memories and frequently elicited strong emotions in the telling. The narratives are evidence of the impact of early museum experiences on people who later found their way into museum careers, and suggest avenues for further study of the roots of museum careers as well as other ways museums profoundly affect people's lives. The stories can also reveal to the teller, as well as to researchers and others, what stands out in their memories and the importance they assign to those memories. By attending to the thematic and emotional content of these narratives, both narrator and colleagues can find clues about where their beliefs and values really lie and, therefore, where their and the profession's time and resources might be most productively invested.     

Forum: Canonical correlation: Response to Wimmer

Although there has been concern about sex and violence on television since the 1950s, little is known about the determinants of public opinion concerning the regulatory response to “inappropriate” television content. Here the Annenberg National Health Communication Survey (ANHCS) is used to predict support for fining television stations for violent and sexual content from a set of precursor demographic, attitudinal, political affiliation, and television exposure variables. The results show that support for fining television stations is primarily a result of the beliefs that sex and violence on television causes sex and violence in teenagers.     

Attitudes and parental factors as intervening variables in the television violence‐aggression relation

This study examines the relationship of cognitive and parental factors affecting adolescents viewing of television violence. Participants in the study were 422 adolescents and 298 of their parents who were surveyed for their viewing behaviors, perceptions of violent portrayals, and aggressive behavioral tendencies. Regression analysis indicated that attitude was the strongest predictor of aggression. The more adolescents reported liking television violence, the more aggressive were their intentions. Results suggested that while exposure to violence and parental factors both play a part in mediating subsequent aggression, viewing violence is less important than liking violence.     

Correlations of Media Habits Across Time,Generations, and Media Modalities

This study investigates media uses and preferences across two generations and across television and video games. Path analyses using data from 335 families show that the number of hours of television viewed by the first generation (parents at age 30) positively predicts the amount of television use by their offspring in the second generation 18 years later, as well as their own amount of television viewing at that time. The analyses also show that the amount of video game playing among offspring is significantly related to their own as well as their parents' concurrent TV use. While there is no similar longitudinal correlation between a preference for violent television by parents at age 30 and that of their offspring 18 years later, parents' violent television preferences at age 48 are positively correlated with their offspring's concurrent preference for violent television content. Additionally, the violent television preferences of offspring are positively correlated with their own preferences for violent video games. These effects were found while controlling for SES, intellectual achievement, and offspring gender. These results suggest that the amount of time devoted to media use and preferences for violent media generalize across media modalities and are transmitted across generations.     

Examining Perceived Violence in and Enjoyment of Televised Rivalry Sports Contests

The scholarly attention paid to the ways in which television viewers perceive sports action as violent, how perceptions may differ across games, and how perceptions might impact enjoyment is limited. The current project extends the literature by investigating perceived violence and enjoyment across different intercollegiate (American) football contests between two heated rivals. A total of 568 individuals viewed one of four televised contests featuring the same hometown team: two against heated rivals, two against nonrivals. Results reveal that viewers clearly perceived rivalry games to be more violent than nonrivalry games. Moreover, games won by the hometeam were seen as more violent than those lost. Also, those perceiving high levels of violence reported greater enjoyment than those who perceived low levels of violence in all games. Finally, hierarchical regression analyses revealed that perceived violence contributes differently to the enjoyment of games won than to games lost. Possible explanations for and implication of the findings are offered.     

Structural determinants of the television news audience

This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming.     

Background and training of television directors employed at small local stations

Traditional analyses have treated TV violence as a homogenous entity disregarding the nature and context of the violent acts. A new coding scheme was designed to examine the amount of violence portrayed on TV; the degree to which it is obtrusive; and the messages it conveys. The final, 37 item coding scheme is sensitive to features of televised messages whether in fiction, or in non‐fiction. It included contextual themes concerning intensity (seriousness, realism, way of dramatization), and attractiveness (justification, glamorization, efficacy) of TV violence. The coding scheme was applied to an analysis of a program sample which consisted of all genres (N = 259) presented on Finnish network television during one week. The analysis showed that television violence does not exist as a homogenous entity, since portrayals of violence vary in amount, intensity, and attractiveness.     

REPORTING ON FAIRNESS IN CIVIC LIFE

Drawing on procedural justice research from social psychology, this study explores the role that journalistic practice plays in telling community members about whether local politicians are behaving fairly. Qualitative interviews with 24 community journalists working in cities in Upstate New York are used to answer the following research questions: (1) how does content regarding authority fairness find its way into news stories, and (2) what facets of justice—whether distributive, voice, or relational—do journalists emphasize. The interviewed journalists said that they often used their evaluation of local politicians’ fairness in deciding whether to pursue a story. In doing so, these journalists highlighted questions of whether politicians were listening to community members and the degree to which they appeared to take the best interest of citizens to heart. There was little agreement among journalists about the degree to which citizens could adequately make fairness judgments based on local news coverage, although the television reporters believed that television's visual component provided key information about the fairness of local politicians.     

Quality Assessment of Television Programs in Israel: Can Viewers Recognize Production Value?

Television programs' production value is highly regarded by professionals as a crucial dimension of program quality. This study examines the degree to which lay viewers, rather than professionals, are sensitive to television programs' production value as a distinct evaluative dimension, their ability to pass educated judgments on production value, and the impact of these judgments on their overall program appreciation and quality assessment. Based on a large-scale survey of television viewers in Israel, we find that production value makes up a distinct evaluative dimension, indicating that viewers are sensitive to production considerations. Production value assessments also explain television program appreciation and quality evaluations. On the other hand, there are indications that lay viewers are not very good at discerning gradations of production value among different programs and genres. These findings are discussed in the context of the conflicting interests among Israeli program makers and television channel franchisers to cut costs or to invest in the quality and production value of domestically produced programs. Based on the findings, a deliberative procedure is suggested which can accommodate these conflicting interests by combining lay viewers’ quality assessments with professionals’ more considered and informed judgments.     

How Violent Video Games Communicate Violence: A Literature Review and Content Analysis of Moral Disengagement Factors

Mechanisms of moral disengagement in violent video game play have recently received considerable attention among communication scholars. To date, however, no study has analyzed the prevalence of moral disengagement factors in violent video games. To fill this research gap, the present approach includes both a systematic literature review and a content analysis of moral disengagement cues embedded in the narratives and actual game play of 17 top-ranked first-person shooters (PC). Findings suggest that moral disengagement factors are frequently embedded in first-person shooters, but their prevalence varies considerably. Most violent video games include justifications of the portrayed violence, a distorted portrayal of consequences, and dehumanization of opponents. Implications of the findings for research on violent games are discussed.     

Using Rogers's Diffusion of Innovation Model to Examine the Willingness to Pay for Public Television in Taiwan

This study adopts Rogers's diffusion of innovation model to examine the factors affecting the willingness of the Taiwanese to pay a license fee to watch public television. A telephone survey was used, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The data analysis showed that most findings of this study were not congruent with the prediction of Rogers's model, indicating that the Taiwanese do not consider paying a license fee a feasible means to support public television. However, this study found that the frequency of public television viewing was the most powerful factor positively affecting people's intention to pay for public television.     

Books received

In this study, children were shown one of three violent TV clips. Each clip showed an identical act of aggression but the perpetrator's motivation and punishment for the violent act were manipulated. Children also filled out a questionnaire that asked about their family communication patterns (FCP). Overall, children who rated higher on the communication dimension were more likely to see motivated violence as more justified, whereas children who rated higher on the control dimension were likely to see punished violence as less justified. In addition, children who were more control‐oriented and who had perceived the violent clip as justified chose aggressive story endings significantly more frequently than other children.     

Hurtful Family Environments: Links with Individual,Relationship, and Perceptual Variables

Family members create a social environment that varies in terms of the degree to which it evokes hurt. Two studies were conducted to examine the nature of hurtful family environments and to assess whether the association between people's experience of their family environment as hurtful and their perceptions of hurtful family interactions could be described by a sensitization or a habituation model. The results indicated that hurtful family environments are characterized by aggression, a lack of affection, neglect, and violence. Individuals’ views of their family environment as aggressive were negatively associated with their own verbal hostility and their self-esteem, but positively linked to their anxiety and to their tendency to see a family member's hurtful behavior as intentional. People's tendency to note their family displayed a lack of affection was positively linked to their own verbal hostility and negatively associated with their self-esteem. The findings also offered partial support for a habituation model: Those who said their family environment was characterized by a lack of affection rated hurtful family interactions as less emotionally painful than did others. Together, the results provide a rationale for examining the emotional contexts created by family members as well as the implications of those contexts for individuals and their family relationships.     

High school students' knowledge and beliefs about television advisory warnings

Advisory warnings were adopted by network television stations in the fall of 1993 to inform viewers of violent or sexual programming. To assess the impact of the advisories, independent samples of high school students were surveyed in the fall of 1993 (n = 1,854) and in the fall of 1994 (n = 1,489). Most students reported having seen a warning before programs with violent or sexual content. Furthermore, students were more aware of the advisories and had more accurate recall of the violence advisory over time. Although students’ knowledge of the advisories improved over time, their advisory‐related beliefs and the amount of violence they watched on television remained unchanged.     

Television and Family Values: Was Dan Quayle Right?

In this article, we explore the extent to which heavy television viewers' beliefs about the real world are consistent with the most repetitive and overarching patterns that television presents, especially in its dramatic entertainment programs. We test the hypothesis (put forth by many besides Dan Quayle) that television encourages viewers to embrace alternatives to the traditional 2-parent family. For purposes of conceptual clarity, we chose to focus on the question of illegitimacy and single parenthood, which is most directly related to the Murphy Brown controversy and is frequently touched on in many strands of political discourse. We reviewed previous research on television portrayal of the family and then used the 1988 and 1994 General Social Surveys (Davis & Smith, 1996) to assess relations between television viewing and judgments about illegitimacy and single parenthood. The data do not contradict Quayle's contention that television viewing is contributing to fraying of traditional family values.     

“It Lets Me Fight the Bad Guys”: An Exploration Into the Factors Predicting Enjoyment of Violent Video Games

In an exploratory survey that sampled video gamers, participants were asked to indicate why they enjoy playing their favorite video game. On the basis of ESRB ratings, we compare those whose favorite game is violent to those whose favorite game is nonviolent. Consistent with self-determination theory, the findings suggest need for autonomy and competence are important motivating factors. However, the findings also suggest fans of violent games differed from fans of nonviolent games in the degree to which arousal, liking violence, playing the vicarious hero, and playing the vicarious villain drive enjoyment. Furthermore, being able to play the hero and “fight bad guys” was a significant predictor of enjoyment of violent games. Implications for self-determination theory and theories of media enjoyment are discussed.     

Expanding the Unidirectional View on Parental Television Mediation: Children’s Guidance of Their Parent’s Television Use

Compared to parental mediation research, much less is known about how children influence and guide their parents’ media use. This study examined whether children also mediate the television use of their parents. Measures of an existing television mediation scale were reversed to the perspective of the child guiding the parent’s television use. A sample of 187 parent-child dyads completed a cross-sectional survey in Flanders (Belgium). Factor analyses showed that the original subscales were reproduced with high internal validity. Both parents and children had congruent views about children’s television mediation; television mediation and children's restrictive mediation was positively associated with conflict in the family.