Can I Have Your Attention? Implications of the Research on Distractions and Multitasking for Reference Librarians

The media have identified the past decade as “the age of distraction.” People today find it harder to work on long, sustained tasks because distractions are eroding their attention spans, fostering a culture of discontinuity. Fields as diverse as psychology, business, education, human-computer interaction, and communication studies have produced a wealth of studies on interruptions, distractions, and multitasking—research that has important implications for reference librarians. The nature of our jobs invites interruptions by the public, requires familiarity with the latest technology, stimulates curiosity about a broad range of subjects, and demands adeptness at multitasking—all factors that can atomize attention.     

What's on TV? The Impact of Brand Image and Celebrity Credibility on Television Consumption from an Ingredient Branding Perspective

Today's multichannel, multimedia marketing environment presents a new layer of challenges. New demands from potential television viewers translate directly into the need of the creation and development of effective marketing strategies for the television (TV) market. This study proposes and validates a research model that analyzes an individual's TV show consumption by testing the impact of brand image and celebrity credibility. Based on the theoretical discussion, hypotheses were derived and tested with structural equation modeling on a basis of 306 consumers. Generally, the article provides evidence that brand image is the driving force in the explanation of a viewer's motivation to consume specific television content.     

Still Too Much of a Good Thing? The Replication of Tong,Van Der Heide,Langwell, and Walther (2008)

Tong, Van Der Heide, Langwell, and Walther (2008) tested the relationship between the number of Facebook friends and impressions of the profile owner. They found the number of Facebook friends a person had influenced impressions of social attractiveness and extraversion, but not physical attractiveness, of the profile owner. The current study replicates their original study by experimentally testing for differences when the Facebook profile owner has 102, 302, 502, 702, or 902 friends. Results of the replication indicated no significant effect of the number of Facebook friends and impressions of social attractiveness or physical attractiveness. However, results did indicate significant differences in impressions of extraversion. Warranting theory is applied to aid in interpretation of results.     

Age-Based Ratings,Content Designations,and Television Content: Is There a Problem?

An analysis of 9 week-long samples of prime-time network programming broadcast between the fall of 1997 and the fall of 2003 found that more than 8 out of 10 programs were labeled with an age-based rating (TV-G, TV-PG, TV-14, or TV-MA), whereas fewer than 4 in 10 programs were also labeled with content-based ratings (V, S, L, or D). Although programs with age- and content-based ratings accurately reflected sexual and violent content, a sizable number of programs without content-based ratings also had sexual and violent content. Ratings provide parents with incomplete information on which to base viewing decisions.     

It’ll Be Okay,Because We Belong Together: The Influence of Person-Organization Fit on Interpretation of Bad-News Messages in Academic Settings

Higher education has recently faced significant budget cuts. In response, academic leaders must communicate negative information to stakeholders while simultaneously attempting to maintain morale and credibility. This project investigated how students interpret a bad-news message from the university president and examined the impact of person-organization fit and demographic characteristics on interpretations and credibility. In Study 1, participants (N = 52) provided 19 varying interpretations for a real-life message. Using 5 components derived from the interpretations, Study 2 (N = 466) determined that person-organization fit and demographic characteristics influence interpretations and source credibility. Some outcomes varied according to whether participants had previously read the bad-news message.     

What is Your Fitness Tracker Communicating?: Exploring Messages and Effects of Wearable Fitness Devices

Although studies have investigated how the technical features of wearable fitness trackers promote physical activity, we understand less about how communication surrounding such devices may contribute to their success. Addressing current opportunities for inquiry is important, as the popularity of fitness trackers and other wearable devices grows. Through interviews with 25 people wearing fitness devices, this study elucidates how and with whom people communicate fitness tracker messages and explains the effects of sociomaterial practice on interactions between wearable fitness device users. Our findings show the vital role of communication in sharing and encouraging physical activity.     

Examining the “Blanket of Protection” Conferred by Inoculation: The Effects of Inoculation Messages on the Cross-protection of Related Attitudes

Although the effectiveness of inoculation as a strategy for promoting resistance to attitude change is fairly well established, the potential of inoculation messages to offer cross-protection for related, but untreated, attitudes warrants additional attention from scholars. The reported study tested the “blanket of protection” conferred by inoculation. Participants (N = 118) were randomly assigned to read an inoculation message addressing a target topic and subsequently had their attitudes toward three related, but untreated, topics attacked. The results offer some evidence that inoculation messages can confer cross-protection for related attitudes. Participants in the inoculation condition reported greater perceptions of threat, greater counterarguing, and less attitude change in response to attacks than participants in the control condition for two of the three untreated topics. Counterarguing in response to attacks on untreated attitudes appears to be primarily responsible for cross-protection.     

Advise with Permission?: The Effects of Advice Solicitation on Advice Outcomes

Two studies examine reactions to permitted (offered and permission granted), volunteered (given without offer or assent), and imposed advice (offered and given even though declined). In Study 1, participants’ ratings of advice quality and implementation intention were higher for volunteered and permitted than imposed advice. Only for a task that was highly personal did recipients have a significantly higher intention to use permitted than volunteered advice. Study 2 replicated results from Study 1 with a nonstudent sample. In addition, Study 2 found stronger differences between volunteered and permitted advice, with permitted advice rated more positively. Study 2 also examined the effect of using you pronouns, which have been linked to confrontation and criticism, when giving advice, but found no consistent effects on advice outcomes.     

News in an Age of Competition: The Case of Sensationalism in Dutch Television News, 1995–2001

Recent years have seen changing and shifting technologies as well as an uncertain economic climate. This research focuses on how audiences have reacted to these shifts, using a number of different sources of data to test hypotheses related to spending time and money on media. We suggest that previous studies examining audience expenditures and diffusion of new technologies may have overlooked the stressful economic conditions surrounding diffusion of some of those technologies. We find an increase in entertainment technology purchases as well as time spent with new and traditional media during recession years, beyond that indicated by the longer term trends. While there is a general decrease in coviewing behavior in recent years, the recession years reversed the trend. Results are discussed in terms of the constancy hypothesis and our hypothesis that the media provide outlets for reducing stress during difficult economic times.     

One “Nation,” Under Stephen? The Effects of The Colbert Report on American Youth

This study examines the effect of The Colbert Report, Comedy Central's mock conservative talk show, on young adults. By fashioning his character as a hyperbolic ideologue, Colbert is mocking personalities such as Bill O'Reilly. However, this study finds that when young adults are exposed to The Colbert Report's humor, they are not led to be more critical of the far right. Instead, the opposite happens, and there is an increased affinity for President Bush, Republicans in Congress, and Republican policies. Ironically, Colbert's attempts to poke fun at conservative commentators may be helping those same commentators spread their message.     

The Stubborn Pervasiveness of Television News in the Digital Age and the Field’s Attention to the Medium, 2010–2014

A secondary analysis of 2010–2014 World Values Survey (WVS) data (N = 81,229) is performed across 56 countries to assess frequency of exposure to television news versus the Internet and mobile phone as information sources. A large majority of the comparisons (105/112; 93.75%) reveal television to be used more frequently than Internet or mobile phones (p < 1.0E-09). A content analysis of works published in 9 communication journals from 2010 to 2014 indicates a precipitous decline in the attention political communication scholars are giving to television. Meanwhile, there is substantial growth in the focus on new media.     

The Many Sides of QUBE: Interactive Television and Innovation in Electronic Media, 1977–1983

QUBE was an interactive cable television system that attracted significant attention when it launched in 1977. The service has been deemed a commercial failure, though many of its ideas foreshadowed current television practices. There is however no detailed study of QUBE, and previous scholarship provides limited information. Using Moran’s concept of an “evolution-revolution,” this study analyzes the content offerings of QUBE to reveal how they were similar, and how they differed, from prior practice. This historical inquiry fills a gap in the historical record, while also exploring the complex nature of innovation in the world of electronic media.     

What Makes Characters’ Bad Behaviors Acceptable? The Effects of Character Motivation and Outcome on Perceptions,Character Liking,and Moral Disengagement

Many characters in entertainment content behave in morally questionable ways at least some of the time. However, the negative effects of those behaviors on individuals’ judgments of the character may be diminished in some instances. This study examined the effects of character motivation and outcome in a written narrative on character perceptions and moral disengagement. The findings of a 2 (motivation: altruistic, selfish) × 2 (outcome: positive, negative) experiment (N = 123) revealed that both motivation and outcome affect perceptions of the character's positive and negative attributes, character liking, and moral disengagement. Specifically, altruistic motivations and positive outcomes led to more favorable perceptions of a character's attributes, greater character liking, and more justification of the character's actions. Furthermore, moral disengagement mediated the effects of motivation and outcome on perceptions of characters' positive and negative attributes, and in turn positive attributes mediated the effect of moral disengagement on character liking. Implications for future entertainment research are discussed.     

Is a Picture Worth a Thousand Words? The Effect of Race-Related Visual and Verbal Exemplars on Attitudes and Support for Social Policies

The present study experimentally assesses the relative influence of visual and verbal exemplars on news readers’ judgments regarding use of emergency room health care services by undocumented immigrants and uninsured U.S. citizens. Assumptions from exemplification theory and theories of information processing guided the investigation. A series of two studies found that pictures and personal stories have comparable effects on perceptions of and attitudes about the issue. Furthermore, conflicting personal stories and pictures embedded in the same news item nullify each other's effect.     

Verbal Aggression,Race, and Sex on Reality TV: Is This Really the Way It Is?

This content analysis examines verbal aggression, race, and gender presented in a composite week of popular reality TV programming on cable and broadcast television. Results show that African Americans were found to be overrepresented and depicted disproportionately as more verbally aggressive and more likely to be victims of verbal aggression than other races/ethnicities. African American women were more likely than men to be involved in verbal aggression, both as aggressor and victim. The results are discussed in terms of the potential effects of exposure to verbal aggression and the accompanying contextual factors found in reality TV programming.     

How Much Should a Corporation Communicate About Corporate Social Responsibility? Reputation and Amount of Information Effects on Stakeholders’ CSR-Induced Attributions

This study investigates how much corporations should communicate about their corporate social responsibility (CSR) to stakeholders. It is important to know how much a corporation should communicate about its CSR, because over-communicating CSR may cause stakeholders to question the motivations (CSR-induced intrinsic and extrinsic attributions) of the corporation’s CSR engagement. Through an experiment (N = 372), the effects of corporate reputation and the amount communicated about CSR on CSR-induced attributions are investigated. Findings show that neither the amount of CSR communication nor corporate reputation influences stakeholders’ CSR-induced attributions. The findings of this study suggest that corporations may choose to spend less time and money trying to communicate about their CSR engagement, because it does not influence stakeholders’ CSR-induced attributions.     

The Archival and Library Viewpoints of a Collection in a Digital Environment: Is There Any Room for Compromise?

ABSTRACT

This article explores the archivists' and librarians' definition of a collection, and how they respectively arrange their collections in the context of collection development and collection management issues in a digital library. It centers on possible cooperative solutions and highlights, as a case study, the efforts of the Auburn University Digital Projects Committee to meet these challenging collection issues.     

The Impact of Pretrial Publicity on “Eye for an Eye” Retributivist Support and Malicious Perceptions of Criminal Offenders

This study explores the associative influence of pretrial publicity on (a) an individual’s perceptions of a criminal offender as malicious and (b) an individual’s judgment of the criminal offender’s punishment for the crime. Expanding on the uses of agenda-setting and framing theories, this research indicates that attention to pretrial news media about a specific criminal is significantly associated with negative judgments of a criminal offender. The criminal offender in the Colorado theater shooting case, James Holmes, was the criminal offender used in this study. Results from a national survey (N = 236) indicated that pretrial publicity significantly influenced participants’ perceptions of James Holmes as malicious and resulted in increased retributivist support (i.e., views of the offender deserving a harsher punishment). Mediation scenarios were also detected, whereas pretrial publicity exposure mediated the relationship between case interest and judgments of James Holmes as malicious and deserving retributivist punishment.     

The “Internet of Things”: What It Is and What It Means for Libraries

The “Internet of Things” is a popular buzzword but a poorly understood concept. In short, it refers to everyday objects that can sense the environment around them and communicate that data to other objects and services via the Internet. This column will briefly explain what the Internet of Things is and how it might be useful for libraries. It will also discuss some of the problems with and objections to this technology. A list of currently available Internet of Things examples is also included.     

Where Have All the Milestones Gone? The Decline of Significant Research on the Process and Effects of Mass Communication

Between about 1930 and the early 1980s, a number of seminal research studies yielded most of today's theories of the process and effects of mass communication. Since that time, few studies have made significant theoretical contributions. This apparent slowdown is inconsistent with certain trends in the media industries and in the academy that logically should result in greater production of seminal studies. The question is why so few milestones have been produced in recent years? A possible answer is that certain trends are taking place in U.S. society that tend to reduce the number of ground-breaking studies that will be produced by contemporary academics. Specifically, social scientists have turned from media studies to their more traditional research agenda; increasing attention is being paid to qualitative analysis by today's media scholars, and many are now preoccupied with critical perspectives rather than research. Additionally, higher pay in applied research may be drawing bright doctors of philosophy away from basic studies; heavy use of part-time instructors increases the workload of full-time faculty; and, finally, funding for basic research in mass communication is increasingly difficult to find.