公司简介翻译中的文化顺应

公司简介用来宣传介绍公司情况以吸引潜在顾客。由于中西文化的差异,在翻译公司简介的过程中译者应充分考虑文化因素,从历史传统、风俗习惯、宗教信仰和价值观三个方面让译文顺应目的语的文化语境,更好地传递信息,达到宣传的目的。     

客家土楼旅游宣传手册翻译策略选择的动态顺应性研究

文章基于语用顺应论视角,研究客家土楼旅游宣传手册英译策略的选择,指出客家旅游宣传手册翻译是一个动态选择和顺应的过程。译者要在保留客家传统内涵的基础上,从语言结构和文化语境这两个角度对源语和译文作出动态顺应,使客家文化在国际上得到更多更深刻的理解,促进土楼旅游业的发展。研究拓展了语用顺应论在旅游宣传材料中的应用领域,对土楼旅游景点和客家文化的宣传有一定的参考意义。     

顺应论视角下的导游词英译研究

涉外旅游业的蓬勃发展离不开高质量的英文导游词。实践证明,顺应论可以有效地指导导游词的英译。语言的使用离不开语境,导游词英译属于跨文化交际,导游词源语和目的语处于不同的语境当中,译者要准确把握源语和目的语的语境,了解受众的认知和文化背景差异,采用灵活的翻译方法,实现译文意义准确、语言得体、功能等效,从而推动旅游活动顺利展开,传播中国文化精髓,让游客游有所获,并产生审美愉悦感。     

汉语广告中的熟语模因

广告作为一种宣传和传播文化载体，目的是通过这种载体让其内容（广告词）在读者心中产生更好的关联与顺应，从而达到理解、接受、记忆与消费产品的效果。从模因、关联与顺应理论角度出发，对一些汉语广告中熟语模因现象进行分析讨论，从而帮助语言学习者更好地了解广告词的语言模因。     

顺应论视角下的党政工作报告英译研究

党和政府的工作报告的政治性、权威性和广泛宣传性决定其英译本对翻译爱好者和翻译研究有着重要的影响.研究党政工作报告的翻译一方面可以在理论上扩展对翻译的理解,另一方面具有非常重要的现实和政治意义.从语体顺应、语言建构成分顺应和语境顺应三个方面说明了顺应论在党政工作报告英译中的重要作用.     

顺应论视角下女性消费品英语商标的汉译

本文通过对成功译例的分析,初步探讨了女性消费品英语商标汉译的顺应模式。英语商标的中文译名要想产生同样的广告营销效果,不仅要体现该产品的特点,还要顺应目的语消费者的心理、文化和价值取向。     

顺应中国文化的汉语委婉语

委婉语的使用过程就是言语交流者选择语言、进行动态顺应的过程.汉语中委婉语的使用是基于对中国文化的顺应,同时反映了汉民族的文化特征.     

从顺应论看方言版《猫和老鼠》的成功与特色

方言版的《猫和老鼠》是其创作者顺应方言受众心理、审美和文化等因素,而重新创作出来的新的《猫和老鼠》,已经不是原来的Tom and Jerry了。它的成功和广受欢迎说明跨文化交际中不仅语言会出现顺应,文化也会出现顺应,同时也反映了文化转向下的中心文化的边缘化和边缘文化的中心化趋势。     

顺应论与文学翻译

顺应论已经普遍被翻译界接受,运用顺应论探讨各种翻译的文章也发表了不少,但是涉及文学翻译的文章相对较少。论文运用顺应论,结合中国的传统翻译理论,探讨文学翻译的问题,主要讨论在文学翻译中如何运用顺应论来解决语言、风格、文化三个方面的一些问题。     

基于顺应论视角的大学英语课堂学习探讨

Verschueren的语言顺应论从语用学的角度揭示了语言使用的本质特征,为语言学习者开辟了新视角,开拓了新思路,也为语言研究构建了一个的新框架。在概述语言顺应论的基础上,讨论学习者在课堂学习中的各种顺应因素的基础上,总结顺应理论对语言学习者的三点启示:营造良好的学习氛围;培养自己的顺应意识,形成良好的学习习惯;广泛了解世界文化,提升自身的文化意识。     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.