浅谈品牌忠诚度

品牌建设已经成为我国企业致力追求的一股潮流，提升品牌忠诚度是创建和保持强势品牌的必经之路。只有充分认识品牌忠诚度的内涵和价值意义，努力提高消费者对本公司产品的品牌忠诚，才能在实践中建立和提高消费者的品牌忠诚度，从而有效地提升企业的品牌资产和价值。     

中学教师职业忠诚度解密

面对素质教育的全面实施和新课程改革的逐步推行,教师职业忠诚度渐渐成为教育界又一个提上日程的重要课题,如何正确认识它的重要性以及怎样进一步提高中学教师的职业忠诚度,是本文阐述的主要内容。     

营建旅行社品牌忠诚的途径

品牌忠诚是入世后中国国内旅行社的发展方向 ,旅行社的品牌形象策划与宣传 ,产品特色化 ,产品功能满足特定需求 ,完善服务体系和优质服务 ,致力于多产业的联动等是重要营建途径。     

Divided by Loyalty: The Debate Regarding Loyalty Provisions in the National Defense Education Act of 1958

The National Defense Education Act (NDEA) of 1958 was the first federal investment in low‐interest student loans and became a precedent for expansion of student loans in the Higher Education Act of 1965. In its controversial loyalty provisions, the NDEA required loan recipients to affirm loyalty to the U.S. government. Between 1958 and 1962, thirty‐two colleges and universities refused to participate or withdrew from the NDEA loan program, arguing that the loyalty provisions unfairly targeted students and violated principles of free inquiry. This essay argues that debate over the loyalty provisions fractured a partnership between progressives who favored general aid to education and conservatives who supported short‐term investment for defense purposes. Although debates over the NDEA loyalty requirements seem specific to the Cold War, a close examination of the arguments illuminates their alignment with long‐standing ideological conflicts over legitimacy of federal aid to higher education.     

顾客忠诚理念在饭店管理中的应用

现代饭店企业销售的最基本的要素,不是那些看得见的产品,而是那些看不见的企业经营者的理念和思想。本文阐述了现代饭店一种全新的理念,即顾客忠诚理念,从不周角度,不同层次论述了培养顾客忠诚的意义,探讨了饭店培养顾客忠诚的策略。     

论零售商的顾客忠诚营销

对所有零售业的CEO而言,如何保持顾客和创造顾客忠诚,可能是他们最为关心的事。本文主要对零售商如何识别顾客忠诚、影响顾客忠诚的关键因素、创造顾客忠诚的零售营销组合问题做了重点论述,以期对零售业态的顾客忠诚营销实践有一定的参考价值。     

品牌忠诚度对企业的影响摭论

在时下激烈的市场竞争环境下,一个企业的核心任务是建立忠诚的客户群体,因为企业不断创造的价值都来源于顾客。没有顾客,企业就没有市场;没有市场,企业就不能继续存在下去。企业正是通过培养、提升顾客的品牌忠诚度来维系是一个企业的生存和发展的。因此,研究品牌忠诚度对企业的影响,以及如何培养品牌忠诚度对企业具有十分重要的指导意义。     

浅谈电视大学品牌忠诚度的管理

面对日趋激烈的教育竞争,电视大学必须要认清学员品牌忠诚度对自身发展的重要意义,并加强品牌忠诚度管理以便在竞争中立于不败之地.     

Higher Education Institutions: Satisfaction and Loyalty among International Students

This study empirically investigates the relationship between satisfaction with educational service augmenters and consumer loyalty within the context of the international student market. An enhanced state of consumer satisfaction, also labeled as delight, is captured by focusing on service augmenters that fall outside the domain of the core educational service. The results indicate that while satisfaction with the augmenters does determine consumer loyalty, the augmenters that enhance the delivery of the core seem to have the strongest impact on consumer loyalty. Apart from research implications, the findings have interesting managerial implications, especially for administrators in educational institutions and policy makers associated with U.S. higher education.     

浅谈顾客忠诚度管理

培育顾客的忠诚感是许多企业追求的目标。许多企业把提高顾客满意程度作为培育顾客忠诚的唯一途径。然而,有些管理人员发现满意的顾客并不一定对企业忠诚。本文在论述顾客满意度与忠诚度之间的关系的基础上,提出企业实施顾客忠诚度管理的几项建议。     

Nationalistic education as the focus for civics and citizenship education : The case of Hong Kong

Civic education has been assigned the mission of preparing critical thinking, responsible, participating, multidimensional citizens and is also used to serve the function of instilling a sense of national identity, loyalty to the nation state and patriotism In 1996, before the return of sovereignty of Hong Kong to China, the Hong Kong Education Department published theGuidelines in Civic Education for School (1996), which includes education for democracy, human rights education, global education and nationalistic education This survey adopted an amalgamate framework of five types of nationalistic education to study the understanding of nationalistic education of civic educators in secondary schools in Hong Kong The initial findings showed that the civic educators were basically strongly eclectic in terms of education for cosmopolitan, civic, and cultural nationalism and moderately eclectic in terms of anti colonial nationalism but rejected education for totalitarian nationalism This eclectic understanding can be said to be heading towards a more liberal, rational, open and inclusive type of nationalistic education, which is compatible with a cosmopolitan and pluralistic society such as Hong Kong     

Civic education in Lesotho: implications for teaching of democratic citizenship

This paper investigates the extent to which civic education is achieving its goals of teaching democracy and producing responsible democratic citizenship in Lesotho. This is done by analysing the conceptions of civic education, democracy, public participation, human rights, freedoms and responsibilities that appear in Lesotho’s documents that are used to teach people about democracy through formal, non-formal and informal education. I therefore argue that in the current Lesotho’s political history, these conceptions do not provide enough conditions for the cultivation of active democratic citizenship. Instead the materials dwell too much on teaching citizens about the systems and structures of government, preoccupied with inconsistent definitions and characteristics of democracy and with informing citizens of the importance of knowing how to vote and abide by the laws of the country; without showing how democracy should operate in a democratic country. The findings reveal that civic education for adults in Lesotho is offered informally, through the civil society organisations and politicians that are largely based in urban parts of Lesotho. This suggest that civic education should be tailored for the rural and urban citizens in a context of democratic transition in a country that still embraces strong traditional ties to communitarian living.     

Relations of blood? Racialization of civic identity in twenty-first century Hong Kong

ABSTRACT

This paper explores how notions of race, ethnicity, and blood are mobilized in educational texts in Hong Kong. It elaborates how civic identity is racialized as part of a nationalist education operating beneath the surface of expressed commitments to global citizenship, human rights, etc., in curriculum and textbooks. Many have commented on how cultural and ethnic ties are prioritized over political principles as bases for civic education in Asian societies. These cultural/ethnic bases should be critically examined, however, as they imply racial/ethnic exclusions. Examining how race, ethnicity, and blood are used to justify cultural framings of civic identity leads to questions about how education can be used to unify some, while alienating others from a sense of belonging and community. I argue that racialization of Hong Kong civic identity is not a happy solution for all members of society, and for more inclusive visions of identity in education.     

Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty

The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are those related to the use of social media, virtual brand communities and Brand Fan Pages (BFPs). This research aims to show the HEIs some new ways to increase brand loyalty through their BFP. Both qualitative techniques, 2 focus group sessions with students from public and private universities, and quantitative techniques, 200 interviews with young university students aged 18–23, were used to develop this research. Partial Least Squares (PLS) analysis was utilized to determine the relationship between variables. The main findings of the analysis indicate that it is possible for a higher education institution to increase student loyalty by generating positive experiences on their Brand Fan Page and generating greater platform use intensity.     

Contextual influences: building brand community in large and small colleges

This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel.     

基于Internet的顾客忠诚信息收集与测评系统的构建

顾客忠诚直接影响了企业获取利润的持久性和扩展能力,如何借助发达的网络和计算机技术及时获取顾客的忠诚度并据此采取相应营销战略已经成为企业十分关注的问题。构建了基于Internet环境的顾客忠诚度信息收集与测评系统模型的概念,同时构建了移动行业的顾客忠诚度模型并设计了相应的指标体系借以说明该系统的应用。     

国外名校网络公开课对我国教育品牌营销的启示

从美国麻省理工学院正式启动网络课件开放工程,宣布将逐步向社会公布该校从本科至研究生的全部课程,到各国名校的积极响应,国外名校网络公开课在全球掀起了一场轰轰烈烈的国际教育资源开放与共享运动。这场运动的实质是国外教育品牌营销在全球范围的大获成功,其范围之广、影响之深对我国教育品牌营销有着极其重要的启示。针对国外名校网络公开课热潮,通过对教育品牌营销基础概念的界定和教育品牌营销基本理论的阐述。探讨了网络公开课在全球范围大获成功对我国教育品牌营销在品牌营销意识、营销策略、品牌忠诚度等方面的启示。     

心理契约视角下企业员工忠诚度提升研究

员工忠诚度的高低直接影响企业的健康发展,员工对企业的忠诚是企业实现绩效目标和稳定发展的一个必要条件。组织中的心理契约是联系员工与组织之间的心理纽带,也是影响员工行为和态度的重要因素。现实中造成员工对企业的忠诚度下降的原因,主要在于员工与企业的心理契约不协调。文章从研究心理契约与员工忠诚度间的关系入手,对如何提高员工忠诚度提出几点建议,对企业人力资源管理者有一定的现实意义。     

对实现组织与员工双向忠诚的分析

随着人力资本对组织发展重要性的日益提高、随着以人为本管理思想的深入人心,忠诚这个古老的人文概念越来越被组织所重视。如何有效使用和留住员工,组织与员工之间的双向忠诚是关键。加强双向忠诚管理。推动组织与员工之间合作博弈机制的形成,建立起有效的相互信任关系,是提高组织运营效率、形成新的竞争优势的必由之路。     

服务质量对乡村旅游者忠诚的影响机制研究——以长沙市为中心

哪些因素及其怎样影响乡村旅游者的忠诚是乡村旅游企业在市场竞争中立于不败之地的关键。在对大量国内外文献进行梳理的基础上,本文提出了服务质量对乡村旅游者忠诚影响机制模型,并提出了若干假设。通过对乡村旅游者问卷调查获取的丰富基础数据,实证了服务质量、旅游者满意、旅游者信任之间的相互关系及其对乡村旅游者忠诚的作用机理。研究发现,服务质量对乡村旅游者忠诚没有直接影响,而是通过旅游者满意和旅游者信任两个中介变量对其忠诚产生间接影响;旅游者满意对旅游者信任产生直接影响,同时也是乡村旅游者忠诚的直接前因变量;旅游者信任对乡村旅游者忠诚的口碑宣传变量具有显著正向影响;乡村旅游者忠诚因素的重游倾向与口碑宣传两个变量之间存在递进关系。