A review of research and a meta-analysis of the seductive detail effect

Seductive details constitute interesting but irrelevant information that are not necessary to achieve the instructional objective. The seductive detail effect occurs when people learn more deeply from instructional messages that exclude rather than include these details. This effect is mainly explained by assuming an overloading of the working memory, attention distraction, schema interference or coherence disruption. This review presents 39 experimental effects in the form of text passages, illustrations and other kinds of seductive details. This meta-analysis reveals a significant seductive detail effect with small to medium (retention performance) and medium (transfer performance) effects. Furthermore, empirical evidence for moderating effects and various explanations of the seductive detail effect are reviewed. Empirical data supports, but also calls into question, each of the four explanations. The review concludes by discussing the theoretical and practical implications, as well as the limitations and future directions of this research.     

Decorative pictures and emotional design in multimedia learning

Recent studies have shown that the positive emotional design of learning environments might foster learning performance. In contrast, the seductive detail effect postulates that additional, learning irrelevant details inhibit learning. This research focusses on the implementation of decorative pictures as a prime for emotions and context-relatedness. This study examines four groups of decorative pictures which might be conducive for learning. Eighty-two students were randomly assigned to one cell of a 2 (emotionally positive vs. emotionally negative pictures) × 2 (school context vs. leisure context pictures) between-subjects, factorial design. The dimensions of pleasure, arousal, and dominance are examined as possible mediators. Results show that either positively valenced pictures or learning pictures foster retention and transfer performance. Pleasure is identified as mediator of the effect between valence of pictures and learning performance. A further analysis shows differences for arousal and dominance for both factors. These results are interpreted with concepts like motivated attention and other arousal theories.     

Processing and recall of seductive details in scientific text

This study examined how seductive details affect on-line processing of a technical, scientific text. In Experiment 1, each sentence from the experimental text was rated for interest and importance. Participants rated seductive details as being more interesting but less important than main ideas. In Experiment 2, we examined the effect of seductive details on reading time and learning. Seductive details reduced the amount of time readers spent reading base text sentences, and hindered recall of important ideas and deeper processing as measured by an essay task. These findings extend previous research [Harp, S. & Mayer, R. E. (1997). Role of interest in learning from scientific text and illustrations: on the distinction between emotional interest and cognitive interest. Journal of Educational Psychology, 89, 92–102; Harp, S. F., & Mayer, R. E. (1998). How seductive details do their damage: a theory of cognitive interest in science learning. Journal of Educational Psychology, 90, 441–434.] to suggest that the negative effects of seductive details’ on comprehension were due to a combination of reduced attentional allocation and disruption of text coherence.     

Generalization of visual matching and delayed matching by a California sea lion (Zalophus californianus)

Only a limited number of species have been found capable of generalized matching-to-sample (MTS) after exposure to relatively few training exemplars. We trained a juvenile, experimentally naive California sea lion (Zalophus californianus) in MTS, using a pair of three-dimensional objects as samples. Successful matching to a criterion of 90% correct or better over 2 successive sessions was attained in 12 sessions (269 trials and 70 errors). Two subsequent “partial” transfer tests, in which each of the two training objects was paired with a novel test object, and four additional transfer tests, all with novel objects, were presented following training. An 80% performance criterion over 2 successive sessions was reached, or closely approximated, in from 2 to 4 transfer sessions for all transfer tests; errors to criterion tended to be reduced across the successive novel transfer tests and were as few as five during the final two tests; and performance on the first 48 trials of the last two novel transfers was not significantly different from a near-ceiling level baseline performance measure. Neophobic responses of the sea lion to new objects precluded an unbiased evaluation of immediate (Trial 1) transfer. The sea lion’s short-term memory for sample objects was also measured. Matching performance was maintained at a level of 78% correct responses or better for delays through to 45 sec after removal of the sample object. At a 58-sec delay, the longest tested, performance declined to 69% correct responses. These retention levels are only somewhat below levels reported for dolphins and nonhuman primates tested on visual delayed MTS, but they are above levels typically reported for pigeon subjects.     

Differentiating Different Types of Cognitive Load: a Comparison of Different Measures

Recent studies about learning and instruction use cognitive load measurement to pay attention to the human cognitive resources and to the consumption of these resources during the learning process. In order to validate different measures of cognitive load for different cognitive load factors, the present study compares three different methods of objective cognitive load measurement and one subjective method. An experimental three-group design (N = 78) was used, with exposure to seductive details (extraneous cognitive load factor), mental animation tasks (germane cognitive load factor), or the basic learning instruction (control group). Cognitive load was measured by the rhythm method (Park and Brünken 2015), the index of cognitive activity (ICA) (Marshall 2007), and the subjective ratings of mental effort and task difficulty (Paas 1992). Eye-tracking data were used to analyze the attention allocation and as an indicator for cognitive activity. The results show a significantly higher cognitive load for the mental animation group in contrast to the control and the seductive detail group, indicated by rhythm method and subjective ratings, as well as a higher cognitive activity, indicated by eye tracking. Furthermore, the mental animation group shows significantly higher comprehension performance in contrast to the seductive detail group and significantly higher transfer performance in contrast to the control group. The ICA values showed no significant differences in cognitive load. The results provide evidence for the benefits of combining eye-tracking analysis and the results of cognitive load ratings or secondary task performance for a direct and continuous cognitive load assessment and for a differentiating access to the single cognitive load factors.     

Measurement of cognitive load in multimedia learning: a comparison of different objective measures

Different indicators are interesting for analyzing human learning processes. Recent studies analyze learning performance in combination with cognitive load, as an indicator for learners’ invested mental effort. In order to compare different measures of cognitive load research, the present study uses three different objective methods and one subjective method, reviewing the seductive details effect in a computer-based multimedia learning instruction. An experimental two-group design (N = 50) was used, with exposure to seductive details during learning as the between group factor. Eye movements were analyzed concerning the indicated cognitive activity and cognitive load was measured by the rhythm method (Park 2010; Park and Brünken 2015), the index of cognitive activity (ICA) (Marshall 2007), as well as by subjective ratings of mental effort and task difficulty (Paas 1992). Results confirm the seductive details effect for learning success with a decrease in retention and comprehension performance, an increase in total cognitive activity indicated by eye movements and significant higher cognitive load, indicated by rhythm method. The ICA values and the subjective ratings on mental effort and task difficulty show no difference in cognitive load between the groups. The results provide evidence of the suitability of different objective measures for a direct and continuous cognitive load assessment in multimedia learning. Further, the results show the benefit of combining different methods to gain detailed insight into information processing while learning with multimedia as well as a differentiated access to the single cognitive load factors.     

Third-year College Retention and Transfer: Effects of Academic Performance, Motivation, and Social Connectedness

We studied the effects of academic performance, motivation, and social connectedness on third-year retention, transfer, and dropout behavior. To accommodate the three outcome categories and nesting of data within institutions, we fit a hierarchical multinomial logistic regression path model with first-year academic performance as a mediating effect. Our sample included 6,872 students representing 23 four-year universities and colleges. This work expands the current state of persistence research by (1) considering the effects of motivation and social connectedness on college persistence beyond the first year of college, (2) testing whether the effects of motivation and social connectedness on third-year retention and transfer are direct, indirect, or both, and (3) testing whether the effects of academic performance, motivation, and social connectedness are different for retention and transfer. We found that academic performance has large effects on likelihood of retention and transfer; academic self-discipline, pre-college academic performance, and pre-college educational development have indirect effects on retention and transfer; and college commitment and social connectedness have direct effects on retention. Academic self-discipline led to greater first-year academic performance, which suppressed its effect on retention and transfer. Practical and theoretical implications of these findings and directions for future research are discussed. A previous version of this paper was presented at the 2nd Annual National Symposium on Student Retention, Albuquerque, New Mexico, October 2006.     

Intention to Transfer: How Do Autonomous Professionals Become Motivated to Use New Ideas?

Although performance technologists recognize the importance of transfer, there are few studies of this complex process from the perspective of the individual, autonomous professional. For these trainees, intention to apply an idea is a vital part of transfer. Thus we asked: How do autonomous professionals learning from a training program form their intentions to apply? Over eight years we collected and analyzed 180 stories of application from 73 physicians attending a faculty development fellowship. In the majority of stories, Fellows said they formed their intentions to transfer during training sessions. Of those Fellows, most said they formed intentions toward a general target while listening to explanations. To form their intentions, Fellows weighed their experiences in training against job requirements, task experiences, self‐evaluations, and goals and values. As Fellows decided to use an idea, they considered its credibility, practicality and need. Based on our analyses of the stories, we present a model for the intention to transfer and discuss its implications for practice and research.     

On the effects of training inductive reasoning: How far does it transfer and how long do the effects persist?

Using the same program, two training experiments have been conducted in a Dutch and in a German elementary school. The common expectation was that training in inductive reasoning would transfer both on intelligence tests measuring inductive reasoning and on math performance. Furthermore, it was expected that the training effects would persist for at least some months after training had ended. In experiment 1 (N=34), a rather short training period turned out to be effective with respect to the intelligence test performance but not with respect to math performance. In experiment 2 (N=23), the amount of training in inductive reasoning was systematically varied. It could be shown that transfer on intelligence test as well as on math performance was linearly dependent on the amount of prior training. The training effects were found to persist between four and nine months after training.     

Training letter and orthographic pattern recognition in children with slow naming speed

Although research has established that performance on a rapid automatized naming (RAN) task is related to reading, the nature of this relationship is unclear. Bowers (2001) proposed that processes underlying performance on the RAN task and orthographic knowledge make independent and additive contributions to reading performance. We examined the benefits of training orthographic pattern recognition and speeded letter recognition for children in Grades 1 and 2 with slow naming speed. Children first received training in either orthographic pattern recognition or speeded letter recognition, and then switched to the other type of training. Results indicated that speeded letter recognition can improve through training, but only when preceded by training in orthographic pattern recognition. Orthographic pattern recognition training improved the accuracy and speed of reading training words, whether training occurred alone or following letter training. Letter training prior to the orthographic training provided no additional benefit. Together, these results argue for the importance of orthographic training for children with slow naming speed.     

Warning readers to avoid irrelevant information: When being vague might be valuable

Students are often provided with instructions that are intended to influence their attention to particular sections or elements of their reading materials. To date, the bulk of the work on such prereading instructions has focused on drawing reader attention to relevant text information. In the current project, we examined whether instructions might also be useful in helping readers ignore irrelevant (albeit inherently interesting) information in text. In two experiments, prereading instructions asked readers to (a) focus on specific relevant text segments, (b) ignore specific irrelevant text segments, (c) maintain an awareness that the text contained irrelevant segments without specifically identifying them, or (d) read without warnings. Participants generally exhibited longer reading times and enhanced recall for irrelevant segments compared to base content, except in cases for which general instructions warned about but did not specifically identify those irrelevant elements. The implications of these findings for research on seductive details and text processing, as well practical applications for the design of reading instruction, are discussed.     

Web 2.0 and Transfer: Trainers' Use of Technology to Support Employees' Learning Transfer on the Job

We steer transfer research in a new direction by examining the use of Web 2.0 technologies for supporting learning transfer resulting from formal training. We report survey results from training professionals (N = 83) on how their organization uses such methods to cue and support workers’ application of learned knowledge and skills on the job. Guided by the technology acceptance model (TAM) theory, we examined predictor variables found to influence technology use based on empirical and theoretical support in the information technology (IT) literature. Results indicate that trainers are influenced by several individual factors (computer experience, computer anxiety, and computer self‐efficacy), as well as their organization's learning climate, to use Web 2.0 tools to support transfer of learning. Trainers also prefer to use social media, networking applications, and visual media to support transfer among learners. We discuss implications for using Web 2.0 technologies in support of learning transfer and provide directions for future workplace learning research.     

Motivation and transfer in professional training: A meta-analysis of the moderating effects of knowledge type, instruction, and assessment conditions

This meta-analysis (148 studies, k = 197, N = 31,718) examined the relationship between motivation and transfer in professional training. For this purpose, motivation was conceptualized in the following nine dimensions: motivation to learn, motivation to transfer, pre- and post-training self-efficacy, mastery orientation, performance orientation, avoidance orientation, expectancy, and instrumentality. Population correlation estimates ranged between −0.11 and 0.52. Three moderator effects were estimated. First, correlations were higher when the training focused on declarative and self-regulatory, rather than on procedural, knowledge. Second, learner-centered environments tended to show greater numbers of positive correlations than did knowledge-centered environments. Third, when compared with external, supervisory, or peer assessment, self-assessment of transfer produced upwardly biased population estimates irrespective of the transfer criterion. These findings are discussed in terms of their implications for theories of training effectiveness and their significance for the practice of training evaluation.     

How Trainees Transfer What They Have Learned: Toward a Taxonomy of Use

Researchers have consistently advocated for clearer concepts and better operational definitions of measures of training transfer. To clarify what trainees actually do on the job, we defined transfer as use on the job of what was learned in training and developed a prototype taxonomy of use. To form the taxonomy we asked, “How do relatively autonomous workers, taught open skills, use in their work what they have learned from training?” To create categories of use, we analyzed, defined, and reorganized former trainees’ stories of application from studies by Yelon and others (Yelon, Reznich, & Sleight, 1997; Yelon, Sheppard, Sleight, & Ford, 2004; Yelon, Ford, & Golden, 2013). We identified, as part of the prototype taxonomy the actions, content, conditions, tasks, purposes, and beneficiaries of different types of use. We discuss how this multidimensional framework provides a way of conceiving of and measuring transfer as use and the implications for practice and research.     

Effects of auditory perception training on reading achievement

This study investigated the effect of an auditory training programme with backward readers who were also deficient in one or more auditory perceptual subskills. Thirty subjects were randomly assigned to one of three groups. The experimental group received a nine hour taped programme devised by the experimenter and designed to teach the skills of auditory discrimination, memory, analysis and synthesis and auditory-visual integration. The comparison group listened to stories on tape for the same duration as the experimental group, while the third group served as a control merely being tested at the beginning and at the end of the experiment. It was found that although the training programme significantly improved the performance of the experimental group over the other two groups on a total auditory perceptual test, there was no corresponding improvement in reading, on word recognition or comprehension tests. The particular auditory subskills which appeared amenable to training were auditory discrimination (rhyme) and auditory synthesis (blending and closure).     

Do illustrations help or harm metacomprehension accuracy?

The present research examined the effect of illustrations on readers' metacomprehension accuracy for expository science text. In two experiments, students read non-illustrated texts, or the same texts illustrated with either conceptual or decorative images; were asked to judge how well they understood each text; and then took tests for each topic. Metacomprehension accuracy was computed as the intra-individual correlation between judgments and inference test performance. Results from both studies showed that the presence of decorative images can lead to poor metacomprehension accuracy. In the second study, an analysis of the cues that students reported using to make their judgments revealed that students who used comprehension-relevant cues showed more accurate metacomprehension. A self-explanation instruction did not alter either comprehension-relevant cue use or metacomprehension accuracy, although some advantages were seen when readers were prompted to self-explain from texts illustrated with conceptual images. These results suggest that students may need more explicit instruction or support to promote the use of valid cues when engaging in comprehension monitoring with illustrated text, and that seductive information such as decorative images may undermine comprehension monitoring.     

Interocular transfer in pigeons of color discrimination but not motor response training

Adult pigeons with one eye covered were trained to peck a response key using grain as a reinforcer. In subsequent tests, with the trained eye covered and the control eye open, the birds failed to peck the key. The subjects were then divided into two groups for a second experiment. The first group was trained on a single-key, peck/no-peck color discrimination task with the original control eye covered. When tested for interocular transfer of discrimination performance, these birds failed to respond at all. They were then trained to peck a blank response key with the training eye covered and the control eye open. Control-eye tests after this motor response training resulted in excellent transfer of color discrimination performance. The second group of subjects was trained to peck a blank key with first one eye covered and then the other, before monocular discrimination training was begun. These birds showed excellent transfer of discrimination performance during control-eye tests. These results show that, at least in the operant paradigm, motor response training does not transfer interocularly and this lack of transfer may interfere with transfer of discrimination performance.     

The Effects of Combined Strategy and Attribution Training on LD Adolescents' Spelling Performance

This investigation was intended to evaluate the effects of attribution training combined with spelling strategy training on spelling performance, strategy transfer, and effort attributions. Thirty-four adolescents with learning disabilities in Grades 7 and 8 were stratified by grade level and randomly assigned to one of three experimental conditions: spelling strategy training, spelling strategy plus attribution training, or a traditional study control condition. Individually administered training sessions were conducted over 3 consecutive days. Participants in the two strategy training conditions received instruction in a five-step study strategy that included explicit training for strategy transfer, whereas participants in the control condition received training in the use of traditional spelling study procedures. Spelling performance was assessed across the training days and on an unprompted general- ization task that occurred 1 week following instruction. Results indicated that significant differences occurred on spelling recall scores across the training days, favoring the strategy training condition. No performance differences emerged on numbers of words learned on the unprompted generalization task or on posttest numbers of effort attributions. Significant differences were detected on numbers of participants who employed the trained strategy independently on the unprompted task, favoring the strategy attribution condition and the strategy training condi- tions. In this study, attribution training did not result in greater spelling perfor- mance, strategy transfer, or numbers of attributions to effort. Limitations are discussed in addition to implications for future research and classroom practice.     

The Information Superhighway and Individualised Learning

In recent times there have been considerable advances in both communications technology and in the psychological understanding of the factors affecting individualised learning. The technological developments have resulted in the establishment of the Information Superhighway, which permits the interactive transfer of information on a world‐wide basis. Psychological studies have considered the effect of individual characteristics such as prior knowledge, intelligence, personality and cognitive style on learning performance. Separately these developments have consequences for education and training, but their effect is very greatly enhanced when they are integrated. This paper considers some of the implications and possibilities of this integration.     

Gaining insight to transfer of training through the lens of social psychology

The article deals with the question under which conditions people change their behavior through vocational trainings or not. Following the demand of more theory-driven investigations in transfer research (Blume, Ford, Baldwin, & Huang, 2010) we wish to add the perspective of social psychology. We therefore illustrate how well-known concepts from social psychology hold untapped potential to improve transfer research by explaining the underlying mechanisms of factors that support (or hinder) the transfer of newly trained behavior and skills on the job. In choosing social psychological theories that have so far only scarcely been considered with regard to explaining training transfer we combine them with well known concepts in transfer research. We give furthermore hints for implications and tools to foster transfer in practice.