Depictions of Gender on Primetime Television: A Quantitative Content Analysis

To document current portrayals of women and men on primetime television, a quantitative content analysis was conducted. A 1-week composite of primetime television programming across 9 broadcast and cable networks was randomly sampled, yielding 89 programs and 1,254 characters. Consistent with prior findings, women were significantly underrepresented on primetime TV when compared with men. Analyses examined representations of gender in the realms of occupation, aggression, sexualization, and stereotypically masculine and feminine attributes, with comparisons drawn across different age groups. Contrary to popular belief, these findings suggest that the current state of primetime television does not represent a “golden age” for women. Although it appears that some gender stereotypes have declined when compared to previous decades, others (e.g., dominant men, sexually provocative women) have persisted. Implications are discussed in terms of cultivation and social cognitive theories.     

有线数字电视的政府规制探析

本文从政府对有线数字电视进行规制的必要性、中国有线数字电视政府规制的现状以及有线数字电视规制的完善等三方面来分析政府在有线数字电视推广进程中的作用,旨在为实践提供参考。     

Differences in the Way Broadcast,Cable and Public TV Reporters Used Women and Non-White Sources to Cover the 2008 Presidential Race

TV evening news coverage of the 2008 presidential election by broadcast, cable, and public networks was predominately male and Caucasian in terms of reporters and sources. However, according to our content analysis of 888 campaign stories, viewers saw the least amount of source diversity if they watched the evening news on broadcast networks ABC, CBS, and NBC. Cable networks FOX and CNN, and the PBS evening news had more female and non-White sources. This pattern also holds true for reporter use of nonpartisan sources. Findings on the 2008 election for the traditional broadcast networks are not consistent with those for the 2000 and 2004 elections, when female reporters at these networks had more female and nonpartisan sources in their election coverage than did their male colleagues. Reporters at PBS provided the greatest overall source diversity, regardless of their race or gender, compared to what was observed on broadcast and cable networks. Differences in the way reporters used women and non-White sources to cover the 2008 presidential race may be attributable to organizational factors.     

基于读者到馆行为分析的图书馆服务优化策略

本文利用问卷调查和数据统计的方法,对上海财经大学图书馆总馆自开馆以来涉及读者到馆行为的数据进行统计、分析,总结读者到馆行为的现状、规律及问题,找寻其形成原因,并为改善读者服务工作成效,提出若干优化建议。     

CNN与Fox News竞争分析

CNN和FoxNews在世界有线电视中占有重要地位,1996年至今是美国有线电视网飞速发展的黄金时期,CNN与Foxnews之间的两强竞争格局是推动有线网健康快速发展的核心动力,理解CNN与FOXNews之间的竞争关系是十年来美国有线新闻网发展的关键,为探寻美国有线电视未来的方向提供了可能。     

简论有线电视服务的缔约责任与合同义务——以一起涉费纠纷诉讼案为例

本文讨论了在强制缔约条款缺位的情况下,如何确认用户与有线电视网络经营者的合同关系,从而要求后者履行相应的合同义务。     

论县级电视台新闻节目的地方性

有线电视的普及和大台专业频道的不断涌现使观众的选择余地越来越大。作为县级电视台“招牌菜”的新闻节目也面临 着严峻的挑战。县级电视台新闻节目存在的问题有哪些?问题的症结何在?面对挑战,县级电视台应该如何扬长避短,办出具有地方特 色的新闻节目?本文作者结合自身实践作了一些思考。     

Underneath the Red Carpet: Government Intervention in the Spanish Movie Industry

Despite its glamour and elevated social status, the movie industry receives much assistance from governments around the world. Governments mainly use both direct (subsidies and tax credits) and indirect (screen quotas or censorship) tools to help their own domestic motion picture industries. This article presents evidence of an indirect government intervention in the Spanish movie industry. In 1999, the Spanish government mandated that operating TV networks invest 3% of their receipts on the production of movies in the Spanish language. Using a new dataset of Spanish movies produced between 2000 and 2008, this article studies the empirical relation between TV network participation on movie production and box office success. Private TV network participation (as opposed to public networks) through production (and not distribution) was found to be associated with higher box office revenues and gross profitability rates, even after controlling for movie production budgets.     

我国的网络信息安全

对国内外网络信息安全发展概况做了比较 ,对如何提高我国的信息安全水平做了探索和研究 ,并针对其中存在的问题与不足提出了建议和看法。     

Management Control in German Television: Delivering Numbers for Management Decision

This article explores an important trend in German TV stations: the introduction and steady advancement of management control (MC) systems. Most publications aim at transferring MC theory to TV without explicit definition of the TV production function, thus this article describes the TV core processes (production, programming, sale, and promotion) to which MC is applied. The results from a full census among controllers of German TV stations about participation, instruments, and problems of MC in their companies are presented and interpreted. The results suggest that the level of MC is high only among top-rated commercial stations. Controllers in German TV stations mainly manage the planning and budgeting systems, but also act increasingly as internal consultants for program management. The dominant problems appear to be the establishment and acceptance of MC as well as methodical difficulties of TV accounting. The MC systems of public and commercial stations reflect the different business missions and systems.     

数字环境下档案用户研究若干问题的思考

数字环境下档案信息用户需求呈现出新特点,如何根据新的需求进行数字档案的开发利用,重视和完善档案信息用户研究具有非常重要的意义和价值。本文拟就现阶段档案用户研究中存在的若干问题,给予一定的分析和论证并提出一些建设性建议,以期对当前档案用户研究的推进有一定的借鉴和启发。     

Diffusion of the New Video Delivery Technology: Is There Redlining in the Internet Protocol TV Service Market?

This study examines the current status of the entry behavior of Internet Protocol TV (IPTV) into the video programming service market, with a particular focus on income redlining and local competition. Analyzing previously unavailable data on telecommunication companies' introduction of IPTV services into Indiana, this study found that although IPTV's entry into the state increased the local competition between cable and IPTV, this local competition was mostly confined to higher income areas due to the income redlining tendency associated with IPTV's entry. These empirical findings raise the issue of the recent deregulation policy reforming cable franchising rules, whose goal was to promote local competition but which might insufficiently reflect the public interest, especially for low-income households.     

防火墙技术在高校图书馆网络中的应用

阐述了高校图书馆建设防火墙的必要性,通过具体介绍防火墙在图书馆网络中的应用实例,分析了图书馆网络的现状和问题,提出了解决方案。     

Political bias in the news coverage of Taiwan's first presidential election: A comparative analysis of broadcast TV and cable TV news

This research examines how TV reported the campaign and the candidates during Taiwan's first‐ever presidential election in 1996.

A content analysis of evening news coverage of six TV stations indicated that the state‐owned broadcast TV stations were far more likely than the privately owned cable TV stations to give a greater amount of coverage and soundbites to the ruling party presidential and vice presidential candidates, using the ruling party officials as principal news sources. The TV Stations’ coverage also contained more news favourable to the ruling party candidates than to other candidates.

The future may well see a turning point in TV election coverage as well as in general news coverage in Taiwan. The three state‐owned broadcast TV stations face competition from privately owned cable TV stations and may soon be confronted with the loss of public trust and audience, unless they can provide fair and balanced news free from government control.     

试论国内外公民科学素质研究与建设

文章在研究探讨科学素质相关概念及其内涵的基础上,介绍了国外部分国家有关公民科学素质建设的经验,针对当前我国公民科学素质建设的不足,并结合长三角地区公民科学素质现状调查中的一些发现,提出加强我国公民科学素质建设的对策建议。     

新闻频道的诞生与新闻观念的变革

央视新闻频道的诞生使人们看到了中国新闻事业改革的新希望 ,体现了中国新闻概念变革的倾向———受众观念的进一步强化 ,民主观念的进一步深入 ,市场观念的进一步强化以及变革观念的确立等等。文章批评了目前存在于电视新闻报道中的不足 ,分析产生这些不足的原因所在 ,针对政府和媒体提出了改进的建议。     

浅谈有线数字电视的网络维护问题

随着广播电视技术的发展,有线电视逐步从模拟向数字平移,现有的HFC网络担负着模拟和数字电视信号共同传输的任务,大多采用多级光纤链路级联和树型电缆分配的环一星一树型网络拓扑结构,所有信号都由前端通过光纤和同轴电缆向下传输,这种模式的网络结构复杂,可靠性不高,维护困难,如何保证数字电视高质量、不间断地传输,对有线电视整体向数字化平稳过渡具有十分重要的意义。本文就有线数字电视网络维护中需注意的问题做简单的分析。     

A Theory of Political Campaign Media Connectedness

The study of political mass communication information outlet effects has been dominated by two types of studies, those which focus on a single outlet and those which look at the comparative influence of multiple outlets. The current study seeks to advance a third study type by offering a theory of political campaign media connectedness. Three axioms are offered in this work. In addition, a series of hypotheses involving five political communication campaign information outlets (conservative political talk radio, FOX cable TV news, daily newspapers, national network TV news, debate viewing) are posited. This work emphasizes the need to understand how various information outlets function in coordination with one another to produce a potentially diverse set of direct and indirect political campaign media effects. Future lines of theoretical inquiry and empirical research are outlined.     

对媒介产品的经济学分析

从经济学角度分析 ,媒介产品应归依为公共产品的范畴。具体到各种媒体 ,广播电视是纯公共产品 ,而报纸、杂志、卫星电视、有线电视是准公共产品。作为公共产品的媒介由于自身的特性 ,具有极强的外部效应 ,这就是政府对媒介产品严格管制的经济学依据。     

Bundling in Cable Television: A Pedagogical Note With a Policy Option

Bundling can be a pricing mechanism by which monopolists capture economic surplus from consumers.We suggest that given the cost structure of media markets, channel bundling in the cable and satellite market could also emerge in a competitive environment. A la carte channel pricing on cable television may or may not increase consumer welfare and could decrease total welfare. Because bundling may create other problems, policymakers may consider allowing cable and satellite networks to sell packages of channel space to viewers at a given price, allowing viewers to choose which channels they want in their packages. We term this option quasi-bundling.