Cultural Values Are Communicated: How Hotel Introductions Persuade

This study looks into the question of how to theorize the role of cultural values in communication through persuasion. A multi-method approach is used to encode 60 English hotel introductions and 60 Chinese ones for data analyses. The relation between cultural values and persuasive strategies is explored in the context of communication. It is argued that hotel discourse not only reflects cultural values; more importantly, it creates empirical evidence for people within the culture to learn and induce their own conception of their culture.