浅论地方性品牌的发展

在快速周转类消费品市场上，地方性品牌要想实现其市场范围扩大和产品线扩展并逐步成长为一个名牌的发展目标，就必须在资金、技术和营销人力资源管理的强有力支持下，进行准确而有力的产品市场定位，并做好分销渠道的建立和管理工作，做好广告、公关宣传和营业推广等促销工作。     

地方高校导入UIS战略的实践探究

地方高校导入UIS战略是一项复杂的系统工程,其目的是外树品牌、内聚人心、获得可持续发展。文章从UIS的概念和结构入手,分析了地方性高校导入UIS战略的意义和挑战,最后重点从实践的角度来探索地方性高校导入UIS战略的道路。     

以错位竞争理念构想地市级电视媒介产业发展战略

错位竞争以取得市场利基(Niche)为目标。媒介产业的错位竞争，就是某一级的某一类媒介产业以取得自身可能占有的媒介资源为市场目标而采取的避免与竞争对手正面交锋的市场策略或理念。以错位竞争理念构想地市级电视媒介产业的发展战略，需要实现三个战略目标：选择合适的媒介生态位作为地市级电视媒介产业的生存与发展空间；定位“受众圈”作为地市级电视媒介产业的目标市场；开创著名的地方性电视媒介品牌。     

王天一职业服装公司营销策划分析

职业服装自从鸦片战争被引进以来,在我国逐步发展,尤其近十年来发展十分迅速。为了能在激烈的市场竞争中获得生存和发展的空间,本文针对研究对象进行市场分析,发现了王天一服装职业公司目前存在的目标市场定位不明确、生产能力受到限制和品牌没有知名度等问题,提出以高档消费群体为目标市场、选择OEM的运作模式等解决方法。根据市场分析,对公司的品牌和价格等方面进行了策划,确定了营销方案。     

高校品牌发展战略探析

随着高等教育大众化时代的来临和教育市场的国际化，高校进入品牌竞争时代。本文旨在通过分析高校品牌的特征，说明高校品牌塑造的特点，引起人们对高校品牌的关注，共同探索中国高校品牌战略发展之路。     

企业发展中的品牌延伸战略

品牌延伸是同一品牌或者同一企业名称下推出多个产品，品牌在延伸时应具备两个前提：一是品牌资产；二是市场消费者转移。品牌延伸具有相关性的基本原则，同时具有横向和纵向两种延伸方式。     

地方性高校名人效应探析——以吉首大学为例

利用名人效应来为地方性高校名校塑造工程服务,实现地方性高校知名度的快速提升具有一定的可行性。提高地方性高校知名度的基本条件,主要包括办学单位、地理区域、就业渠道、品牌联盟、名人效应、名人背书等。其中,名人效应能够为地方性高校快速提高知名度,充分实现品牌价值和品牌延伸,实现学校低成本扩张,名人效应的有效利用对地方性品牌高校塑造是一种品牌关系的运作。     

杭州旅游业中"主题公园品牌化经营战略"的应用

本从主题公园品牌化经营的理论模式：主题公园的市场定位分析，主题选择与产品开发，主题凝练与品牌扩展三大环节切入，探讨主题公园品牌化经营战略在杭州旅游业中的应用。     

尊重对手就是尊重自己

在百事可乐创立的最初70多年里,它一直是一个地方性的饮料品牌。直到20世纪60年代,它终于找准了一个对手——老牌的可口可乐,并依据可口可乐的市场盲点,抢先     

论期刊品牌发展战略的有关问题

为了抓住发展机遇，期刊出版业都将创立品牌作为自己的发展战略。期刊品牌的竞争，说到底是提高出版物质量的竞争。在刊物品牌发展过程中，一定要办出特色，在刊物学术风格和形象风格塑造上下功夫。要搞好选题策划，强化主编意识和编辑意识，搞好刊物的市场定位，吸引更多读的注意力。     

卡思卡特城堡

It is worthy of noting that, whilst Crookston Castle witnessed the earlier and happier portion of Mary's variegated life,     

不同的吃喝玩乐

一、吃和喝吃苹果 eat an apple, 吃药 take medicine,吃糖 have some sweets,吃饭 have one's meals,吃馆子 dine out,吃惊 be surprised/     

漏洞百出的教育

Many college freshmen arrive woefully unprepared to do college work, and as disadvantaged populations continue to grow, the share of the American work force that has made it through college is expected to plummet. Many experts blame that educational failure not just on high schools but also on colleges. School & College, a special report by The Chronicle, looks at efforts to fix the system. What reforms would better prepare students for college? What should schools and colleges be doing differently? How should state and federal officials help?     

只要努力,不要后悔

There are numbers of crossroads on our long and unpredictable life journey where we totally have no idea about which direction to choose. No matter what our decision is, we should not turn back, but face the music and go ahead instead. I am this kind of girl who always does try without regretting, one example is how I dealt with my love.     

浅谈移民问题

Migration occurs behind a variety of reasons and has a great effect on the whole world. People may migrate in order to improve their economic situation, or in order to escape civil strife, persecution, and environmental disasters. The impact of migration is complex, bringing both benefits anddisadvantages. This paper briefly talks about the causes of migration, the allocation of benefits, and the ways in which individual countries and the international community deal with this important subject.     

Sister Carrie, an Adherent of Desires

Sister Carrie is one of the most controversial characters in American literature.Thought as a "fallen woman" firstly,she was defined as a "new woman" by some critics later. However, by digging into the motivaton behind the whole process of Carrie's "success", the relationship between Carrie and her creator (the author), the social conditions of then American, it can be found that Carrie has never been free-standing on her thought and she has never found her real-sdf even after becoming a famous actress. In a society dominated by mass consumerism Carrie is only an adherent of her own desires. She also is a representative of all those country girls flooded into cities, a symbol and a sacrifice of the urbanization of America in a time countryside was overcome by cities.     

Improvement of one-cycle controller by use of proportional integral differential controller

1.IntroductionOne-cyclecontrolmethod,whichwasproposedaboutonedecadeago[1],hasbecomeanattractivemethodinspecialfieldssuchaspowerfactorcorrection[2-6],switchingamplifiers[7,8],etc.Themainideaofthiscontrollerisbasedonintegrationofdiodevoltageinone-cycleandforcesittobeexactlyequaltothereferencevalue.Themainadvantageofthiscontrollerisitsrealtimeabilitytorejectthevariationofinputvoltage[1].Despitethisgreatability,ithasnogoodperformancesinrejectingofloaddisturbanceandfollowingreferencecommands.Espec…     

库克斯顿城堡

城堡, 是欧洲典型的建筑之一, 每个城堡都有一个美丽的传说或是一段历史。从本期开始, 我们将推出“城堡之旅”, 带各位读者去浏览、观赏欧洲各地的城堡, 开始一段文化与历史的旅途!     

The Reader Response Approach to Teaching of English Literature

During interview with English majors, it was found that a majority of students expressed disappointment with their experience of English literature classes. Students' dislike of learning English literature appears to be the major problem of teaching English literature in China. Reader response approach is a good way to solve this problem. In this paper, I explain the rationale behind the reader response approach, such as its origin, definition, features, assumptions, and strategies. Then I illustrate how reader response approach works as a teaching strategy by presenting several teaching models. At last I evaluate its usefuiness for teachers and present the advantages of reader response approach in Chinese context.