机器人

Scientists have written a report on the future of trade and industry. They talk about the role robots will play in industry.What is a robot？Basically，it is a machine which is de-signed to do the work of a human being. It is usually controlled by computer. Once it has been given a set of things to do，it will do the job on its own.Nowadays，Britain has 120 robots at work in industry. This compares badly with other industrial countries. In Japan，there are 4，000 robots in use. In the USA …     

A qualitative investigation of trainees＇ adjustment in Japan：A case study of trainees from Indonesia

In Japan, there is a residence status known as “the trainee”. This is the status for residents who undertake “activities to learn and acquire the technology, skills, or knowledge at public or private organizations in Japan”. With the introduction of the Industrial Training Program in 1993, trainees have been permitted to extend their stay in Japan for education and employment purposes up to a maximum of three years. This study aims to investigate the adjustment styles of trainees and to consider the changes in their attitudes toward Japan in the course of this adjustment. Six male Indonesian trainees （mean age=23.83） were invited to a semi-structured interview. They were employed at the same factory, involved in the manufacture of car components, and were trainees in their first-, second-, and third-years. The interview mainly focused on the trainees＇ Japanese language skills, the changes in their images of Japan or Japanese people, the communication between them and their Japanese colleagues, and the difficulties they encountered during their stay in Japan. The results revealed that there were clear differences between the first, second, and third trainees. As the trainees＇ Japanese language skills improved, their communication with the Japanese colleagues increased. Subsequently, they developed more positive images of Japan and Japanese people and hoped to have more informal communication with Japanese people.     

月分别名

You have learned the names for the twelve months in a year.Do you know that we Chinese have another name for each month？These month names may be new to you , but they are very interesting.     

Instances of Intertextuality in Translating Brand Names into Chinese

Many international brands have a phenomenal Chinese name which,paradoxically,comes from a rather prosaic name.The reason for this may lie in the fact that they need an outstanding translation of their names in order to be successful in international marketing.Hence the translation of brand names is an important part of the advertisement.And a good translation is expected to bridge the differences of cultures,languages,spending habits,thinking patterns,etc.     

Rectifying Names Is a Must——Xun Zi’s Linguistic Ideas in Zhengming

In China, Warring States Period was imbued with chaos of wars and the whole society was in a state of ferment. The disordered phase in ideological area, as the most direct reflection of the change, was characterized by that all the old ethical standard had been badly weaken, even failed to explain the moral facts. In terms of common people, they were confused and puzzled by the questions as "what is language?" and "what is the standard of speaking and behavior?" Some ancient scholars pinned these problems upon the reversal of "ming" (名) and "shi" (实). As a result, to rectify names and to clarify the name of ethics became a must for reconstructing the old proprieties and system. Among those scholars and thinkers, Xun Zi firstly proposed Zhengming to state the relationship between a name and the thing it represents in a systematical way. This essay only sheds light upon the reason of rectifying names: to distinguish the rank and differentiate the similarities and differences("明贵贱,辨同异")which is the must of "rectifying names".     

美国州名的由来(英文)

If you are visiting the United States, sometimes you may wonder how the states got their names. Some of the most interesting names came from the American Indian languages. For example, Illinois was named for the Indians who used to live in that part of the country. In their language, Illinois means“Brave Men”. Connecticut, the name of another state, mean“At the Long River-mouth”in the language of the Indians who used to live there.Twenty-five of the states have Indian names, but othe…     

短文改错五题(英文)

一This letter coming all the way from town in France will probably be surprise you. Looking at the names in pen- friend column of a paper, I noticed we have some more interests in common. Before I go further, allow me to introduce me. I have just spent my…     

J.K.罗琳小传(英文)

J.K.(Jo)Rowling was born in Chipping Sodbury in the UK in 1965.The funny-sounding name for a birthplace may have contributed to her talent[才能]for collecting odd[奇怪的]names。     

AUTltORITY CONTROL REGARDING CHINESE PERSONAL NAMES：Enhancement and Linkage with the Bibliographic Database

Authority control is critical for the quality of the bibliographic database. Authority control is important in guiding users from variant forms of headings to the controlled forms of headings and providing users with the related headings. With authority control, the forms of headings in the bibliographic records are consista,t and easy to access. Authority control not only increases the accuracy of searching but also makes retrieving records from the online bibliographic database easier. In the first part of the paper, the author brings out three formats for Chinese personal names in the online environment. Tire second part presents a new model for better authority control regarding Chinese presonal names. In the last part, the author emphasizes the importance of linking the online authority records with the bibliographic database. The quality of the database can be improved dramatically by providing vernacular access capability to the name authorty, records and ensuring that every personal name heading in the bibliographic records have corresponding Library of Congress name authority records。     

Common Words from Proper Names

In the present English vocabulary there is a group of common wordscoined from the different proper names.The use of a proper names to conveya general idea is termed antonomasia.By the means of antonomasia thenames originally used to refer to specific persons.places and somethingelse are now used as common words which carry their own fresh meanings.Inthis short article it is discussed in detail that from what sources thesecommon words are produced.     

日本疯牛病

Japanese officials are struggling to prevent the spread of mad cow disease. Japan's first case of mad cow disease was reported in September. The Agriculture Ministry (农业部) confirmed last month that a second cow was infected (感染). Japan is the only country in Asia where mad cow disease is known to have spread.     

Jokes and Humor

Chinese people have a number of different family names,so-called “Hudreds of Family Names”.But Americans have the most family names in the world.     

The Translation of Brand Names

China’s entry into the WTO and the consequent liberalization of commerce and distribution have dramatically increased competition on the Chinese market. To face the new challenge, both domestic and foreign companies need to build their brand names and reinforce links with their clients in that brand names are an important part of the products in advertisement, the first thing about a product the potential buyers remember is perhaps its brand name. This article tries to survey on the translation of the brand names of the export products by domestic companies from two aspects: the principles and the methods.     

电影名称翻译趣谈

There are various ways to learn （English in your spare time. Some people prefer watching movies because they can not only relax themselves but have visual and audio practice of original Engfish. In fact, the writer finds it interesting to compare the translation of movie names and would like to share with all the Einglish lovers.     

大学英语四级考试阅读理解试题

Passage 1By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $ 1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees. The Atlanta Games will boast an official scouring pad and     

Road or Lu, Is It Still a Question?—On Translation of Road and Street Names from the Perspective of Functional Theories

The translation of road names from Chinese into English applies no specific standards up to date. Whether the roads should be re ferred in accordance with the nearby position or some symbolic buildings or simply be represented by a phonetic pronunciation which has no specific meaning in English has provoked some heated discussion. In this paper I employ the skopos theory and other relevant theories to put forward a new perspective of translating road and street names, with same emphasis on that of generic name and on specific name. Some illustrations will be made on the defects of the writing standard set by relevant Chinese laws and regulations as well as resolutions of the United Nations Conference on the Standardization of Geographical Names, i.e. the adoption of a Single Romanization System, and Lu to be the generic name in China’s case. Also, I will further probe the existing translations of road and street names in major Chinese cities, most of which to be Road, either go against relevant laws or fail to inform foreign visitors. Finally, I will come up with the suggestion of ap plication of a combination of Lu and Road in translation of road and street names in accordance with functional approaches.     

完形填空高分训练

In the city of Fujisawa, Japan, lives a woman named Atsuko Saeki. When she was a teenager, she 1 of going to the United States. Most of what she knew about American 2 was from the textbooks she had read. I had a 3 in mind： Daddy watching TV in the living room, Mummy 4 cakes and their teenage daughter off to the cinema with her boyfriend.     

Disney Park

In 1955, Walt Disney(迪斯尼)himsellopened the first Disney Park in Los Angeles,the USA.Later Disney world wasopened in Florida in 1971. It cost betweens$ 500 and $600 million. TokyoDisney Park opened in Japan in 1983,and Europe (欧洲)Disney opened inFrance in 1992. Now Hong Kong is going to build a DisneyPark and it will be open in 2005. More than 80% of Hong Kong's populationwould like to visit the Disney Park when     

The Analysis of the Principles of Brand Translation

An external manifestation of a brand is a name, a symbol. In recent years, scholars at home and abroad on brand naming strategy for a lot of research. This article analyses some of the brand naming policy, and discussions from the perspective of translation method to the conclusion that brand names translation method: A preliminary framework. The author approaches the export business with some interrelated suggestions accordingly and hopes it can benefit in terms of translation of brand names.     

The Festival of the Bear

In the past, the Ainu people of Japan and eastern Russia used to celebrate the bear festival, in which the sacrifice of a bear is involved. The festival takes place in September or October, but the preparation for it starts about three years prior to that.Preparation begins with the capturing of a bear cub. It is raised in the village amongst children, sometimes suckled by women. When it has grown big enough to hurt people, it is transferred to a strong cage.