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The “prestige factor” has been known to social scientists for many‐years. It shows up in the “over‐reporting” that occurs whenever people are asked, to tell an interviewer their income, or the amount of schooling they have had—or the amount of viewing of an educational television station they do. The management of ETV stations is well aware that their audience often isn't as large as reported, and that the same “prestige factor” prevents them from receiving sufficient data from their audience as to the reason why they do or do not view ETV. In the present study, an experimental approach was made. Three different kinds of appeal were used in a promotional campaign designed to cause people to watch an ETV station more often. The results, of each appeal were compared to a group of ETV viewers and non‐viewers who were not exposed to the promotional material.

These data were derived from the Oregon Educational Television Project, which was financed in part by a grant from the Department of Health, Education and Welfare. John Shepherd received his Ph.D. from the University of Southern California, and is presently Associate Professor of Speech and Director of the Division of Broadcast Services and Televised Instruction at the University of Oregon.  相似文献   

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Although no news of the FCC task force initiative on localism came forth between 2004 and 2006, members of Congress have taken an interest in the effects of localism in radio broadcasting. This interest can be attributed to the view that radio consolidation has minimized local radio service. As well, satellite-delivered radio has begun to encroach on local radio as it now provides traffic and weather updates in selected metropolitan markets. This article investigates the status of radio and localism, an issue that affects listeners across the nation.  相似文献   

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This article examines the early history of the media remote control, focusing on the technical development of radio remotes in the 1920s and 1930s. Using a co-evolutionary model of technical change, it considers the technical and social conditions that served as the foundation for the first radio remotes. Drawing on patent records, it then examines the development, firstly, of wired radio remotes and, secondly, of wireless radio remotes, offering evidence of a direct patent-based link between the latter and the earliest successful wireless television remote of the 1950s.  相似文献   

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This article traces the development of news as programming content in Philippine radio from the 1960s to the present. Two radio stations, DZRH and DZBB, were chosen for the study. Aside from their popularity among Metro Manila listeners, they are also similar in content (news and information-oriented programs) and have long histories. The case studies show the socio-political, regulatory, economic, and technological influences on the metamorphosis of DZRH and DZBB into news-oriented radio stations. Attention was given to the changes in news program format, news production, and the ratings and advertising of the two stations.  相似文献   

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There are numerous local radio stations across Iran. Considering the ethnic, linguistic, and cultural characteristics of their audiences, local stations endeavor to produce and broadcast diverse programs. One local station is “Sabalan” situated in Ardebil province in northwest Iran. Since the audience of this station speaks the same language as the inhabitants of the neighboring countries of Azerbaijan and Turkey, whether Sabalan can attract and satisfy its audience becomes significant. The paper is the result of a research project done in relation to the extent to which the Ardebilian audience is satisfied by Sabalan and trusts its programs. The findings reveal that the audience is less than satisfied with Sabalan and has almost no trust in the news, information, and programs. The reasons they mention for their attitude are: censorship of the news and little reflection of reality, lack of respect for indigenous culture and language, and broadcasting too many programs in Persian.  相似文献   

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:9431,阿托品中毒:2233,气管切开术:1044,有机磷杀虫剂:1013,重度中毒:989,阿托品和解磷定:903,新斯的明:753,农药急性中毒:753,胆碱酯酶:729,流质饮食:694急性有机磷农药:8929,阿托品:1808,洗胃:1644,解磷定:1281,施药:1210,重度中毒:1158,流质饮食:1150,忌用:1048,芸香碱:857  相似文献   

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This research investigates why the government closed 70 Athenian radio stations in 2001 and explores the degree of pluralism able to develop in Greece since radio privatized in 1988. The results suggest a kind of pluralism emerged in which voices-independent of political or economic interests- are not cultivated or tolerated. The new media environment is dominated by wealthy businessmen with financial interests in shipping, telecommunications, and refining. The radio enthusiasts, who advocated free radio during the movement to privatize radio, are not being served. The station closings functioned to exacerbate the interplay between the media owners and politicians.  相似文献   

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This article analyses two long-running gay and lesbian radio programs from the BBC from the 1990s to highlight different approaches to notions of identity and definition, based on items that focused on interactions with physical space, both public and private. The weekly program Gay and Lesbian London broadcast in London on BBC GLR94.9 contained items that constructed a different relationship between gay identity and locations, compared to Gaytalk on BBC GMR, and its relationship with Manchester. By exploring the significance of gay and lesbian radio in relation to ideas around community, and its relationship with the editorial narrative, the paper argues there is fluidity between community and identity. The subsequent analysis of the radio output in the two programs focuses on the intersection between spatial relationships and sexuality. Content from the Manchester program foregrounded the prominence of the city’s commercial area, the Gay Village, in queer lives, while in London, domesticity and dispersed community apart from the gay scene dominated the narrative. The way these two programs mediated the relationship between communities of listeners and their locations throws light on gay and lesbian experiences during an important period of social and political change.  相似文献   

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