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The possibility that one mass medium might be used to stimulate another has been only imperfectly explored. For instance, a campaign by radio personality Jean Shepherd some years ago led to the birth of the monumental spoof that was the novel I, Libertine by “Frederick R. Ewing.” The delight of Shepherd's “night people” at being able to demonstrate their numbers was matched by the consternation of booksellers all over the city who impotently thumbed through their catalogs . . . until Shepherd took pity on them and arranged for the book to be written and published. In another instance, a participant on a late‐evening network program casually commented on a book that had caught his eye—and it was a national best‐seller within 24 hours.

The research reported in the following article attempts to discover whether this “touting” function of the broadcast media can be used systematically. A number of informal observations following “book review” or “library” programs on both radio and television would tend to support this idea. However, the following study was specifically designed to generate data that would demonstrate to broadcaster and librarian alike whether radio programs could be used by librarians (and presumably booksellers as well) to promote selection by the audience of pre‐determined books.  相似文献   

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In the near future, the Journal expects to publish most of the major study briefly introduced in the following article. Only a bare start has been made in analyzing the data. Volunteers with suggestions for further analysis are urged to write Dr. Glenn Starlin, c/o the Journal. Mr. Hulbert, who supervised the data processing to date, is Manager of Broadcast Personnel and Economics for the National Association of Broadcasters.  相似文献   

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Media managers are facing the challenge of navigating their organizations through a series of extensive changes involving economic, editorial, and technological challenges. Media managers need to develop a better understanding of user behavior and demand. This article addresses the news media landscape and the dynamics at play between print and online media, departing from an elaboration on theories of displacing and complementing effects. The empirical journey focuses on changes over time with regard to how people make use of evening tabloids through print and online. A dataset that comprises annual postal-based surveys carried out from 1998 to 2009 is used for the analysis. The results show an historical change regarding the usage patterns of evening tabloids. First, online news, in general, has acquired a stronger position among users over time, at the expense of the readership of printed evening tabloids. Second, with regard to the interrelated roles of print and online news sites, the latter constitute the primary channel for users—in particular, among 16- to 49-year-olds. Third, gender has the strongest complementing effect, as men are distinguished users of both print and online news. When it comes to explaining displacing effects, these take place among the more highly educated, and the smallest displacing effects are found among 50- to 85-year-olds. The results illustrate the complex dynamics at hand with regard to simultaneous displacing and complementing effects, which nurtures sage managerial implications.  相似文献   

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ABSTRACT

This article is a continuation of the article of the same name by Christine Deschamps who described the evolution of OCLC in Europe 1981–1997. This article continues the story for the period 1998–2008 and covers the expansion of OCLC services to the Middle East and Africa. It also includes the organizational, governance and product portfolio developments for this period under the global leadership of Jay Jordan.  相似文献   

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With the ratification of a new constitution in Afghanistan in 1964, freedom of expression was allowed and a number of independent newspapers emerged, among them the first satirical periodical, Tarjomān or Interpreter. This paper explores Tarjomān's contribution to satire in Afghanistan, a critical genre in a closed society. Tarjomān not only published satirical pieces in traditional forms, but also introduced new forms, especially political cartoons and satirical fiction. It transformed old forms for new sociopolitical needs, changing the status of satire from mere mockery to high art and making it a political tool. This was mainly due to the artistic and political skills of its founders, Nawin and Bashir. As well, satire found its closest connection with politics in modern times in Tarjomān.  相似文献   

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《编辑学报》2012,24(1)
以笔者工作中遇到的论文为实例,归纳出医学期刊编辑在对医学科研论文进行初审时的方法和要点。主要从是否抄袭和重复发表、科研设计、科研伦理、统计学方法几个方面,以实例说明医学科研论文中比较集中和常见的问题,认为这些问题应该在编辑初审阶段得到发现和解决,从而可以减少不必要的后续流程。  相似文献   

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This study examines the development of six state university libraries in the Arab Gulf countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and United Arab Emirates. Despite the relatively short history of higher education in these countries, these libraries have made some significant progress. It should be noted that in terms of library organization, size of collections, number of staff, service activities, and computer applications, these libraries are considered by default the main libraries in their respective countries. At present, only Saudi Arabia has a national library.

This study employed a survey questionnaire which was sent to all Gulf university libraries to identify and gather pertinent and current information necessary to establish an accurate profile on each one of these libraries.

The study provides basic information on library organization and analysis of collections, services, staffing, budgeting, expenditures, automation, and information technology. The study findings suggest that further research is needed to examine and evaluate collections, service activities and instructional programs, staff development and training, co-operation among Arab Gulf universities, and library education programs in the region.  相似文献   

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Challenges and conflicts experienced by stepfamilies are well documented, but researchers are increasingly focused on communication processes that facilitate resilience in these relationships. In other contexts, communicating forgiveness has been linked to relational healing after transgressions or adversity. In the current study, the researchers sought to understand how stepchildren talk about the role of forgiveness in the development of positive adult stepchild–stepparent relationships. Data were drawn from interviews with adult stepchildren who have a positive relationship with a stepparent. Following an interpretive analysis, the researchers identified five themes representing the ways forgiveness was conceptualized and enacted in these positive stepchild–stepparent relationships: forgiveness as (a) healing family connections, (b) explicit negotiation, (c) maturation and acceptance, (d) a response to vulnerability and compassion, and (e) evidence of relational growth. Theoretical and practical applications for understanding and fostering resilient stepfamilies and the role of forgiveness are discussed.  相似文献   

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This study explores the evolution, diffusion and application of audience research in public television from its origins through the 1970s, the formative period for the system. Shifts in funding structures for public TV and the rise of cable and satellite competition are reflected in the changing practice of such research.  相似文献   

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Media may serve as avenues for the expression of common ideals and values that help individuals place themselves in a community of like-minded people. Using Benedict Anderson’s notion of a mediated “vocabulary of kinship” that binds individuals together, this study illustrates the ways the very structure of media content can encourage feelings of commonality. The vehicle for this inquiry is The Budget, a weekly newspaper produced by and for a North American audience of Amish and Mennonite readers. The research suggests that structural aspects of dispatches in The Budget, such as conversational and intentionally informal writing styles, the encouragement of dialog, and use of particular dialects and phrases, reinforce values of familiarity and intimacy that are central to Amish and Mennonite culture.  相似文献   

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Bestsellers are an important commercial and social phenomenon. The paper defines and analyses bestsellers in the UK between 1998 and 2005, following on earlier work by one of the authors. It is concluded that there is a core groups of genres and authors dominating the bestseller lists, although there are also unexpected successes, especially at Christmas time. There is some evidence of long-term changes in taste, including the apparent decline in the popularity of romantic fiction and the growth of fantasy literature. It is also shown that media and movie adaptations and spin-offs are now an integral part of this dimension of the book industry.
John FeatherEmail:
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