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1.
With the increasing provenance of hedonic and social information systems, systems are observed to employ other forms of feedback and design than purely informational in order to increase user engagement and motivation. Three principle classes of motivational design pursuing user engagement have become increasingly established; gamification, quantified-self and social networking. This study investigates how the perceived prominence of these three design classes in users’ use of information system facilitate experiences of affective, informational and social feedback as well as user’s perceived benefits from a system and their continued use intentions. We employ survey data (N = 167) gathered from users of HeiaHeia; an exercise encouragement system that employs features belonging to the three design classes. The results indicate that gamification is positively associated with experiences of affective feedback, quantified-self with experiences of both affective and informational feedback and social networking with experiences of social feedback. Experiences of affective feedback are further strongly associated with user perceived benefits and continued use intentions, whereas experiences of informational feedback are only associated with continued use intentions. Experiences of social feedback had no significant relationship with neither. The findings provide practical insights into how systems can be designed to facilitate different types of feedback that increases users’ engagement, benefits and intentions to continue the use of a system.  相似文献   

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Social commerce, an emerging phenomenon rooted in social media and Web 2.0 technologies, has attracted the attention of many researchers. The number of publications on social commerce has grown exponentially in the past 10 years. Now, social commerce has become a significant emerging research area. In this paper, we first define the boundary of social commerce research and then attempt to review the extant literature in this area comprehensively and systematically. Based on the definition, this study surveyed 1369 peer-reviewed academic publications in the social media, Web 2.0, and other related areas. Following the survey, 418 of the publications were identified as social commerce research. Then, latent semantic analysis (LSA), a text mining approach, was applied to summarize the current state of social commerce research. LSA results show that there are three major research themes in the current social commerce research: organization, advertisement, and word-of-mouth. Each theme discusses topics such as innovation, user-generated content, and reputation, among others. In addition, we identify some interesting trends. The first main trend is that innovation, corporate reputation, and user-generated content remain the major research topics, although they are experiencing a slight decline. The second main trend is that online reviews, trust, and e-word-of-mouth are attracting more attention from researchers.  相似文献   

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The paper showcases the possible application of social media analytics in new product development (NPD). It compares users’ emotions before and after the launch of three new products in the market—a pizza, a car and a smart phone—for possible inputs for NPD. The user-generated content offers an alternative to conventional survey data and is cross-cultural in nature, relatively inexpensive and provides real-time information about user behaviour. A total of 302,632 tweets that mentioned the three new products before and after the launch were collected and analysed. Sentiment analysis of the tweets from two time periods was conducted and compared. The users’ responses to the pre- and post-launch of three products vary. The dissatisfaction with the new products represented by negative emotions aligns with the market performance. In the pre-launch period, trust and joy were more common for pizza, joy was more common for the car, and trust was more common for the phone. In the post-launch period, anger and disgust were more common for pizza, joy and trust were more common for the car, and joy was more common for only one aspect of the phone. Further analysis showed that for the car and the phone, firms need to focus on user attitudes towards product attributes, whereas for pizza, firms should concentrate on physiological changes, i.e., changes in product attributes, service and promotional sides. By using the proposed alternative approach, businesses can obtain real-time feedback about the expectations and experiences of the new products. The NPD process can be adjusted accordingly.  相似文献   

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Social media systems have encouraged end user participation in the Internet, for the purpose of storing and distributing Internet content, sharing opinions and maintaining relationships. Collaborative tagging allows users to annotate the resulting user-generated content, and enables effective retrieval of otherwise uncategorised data. However, compared to professional web content production, collaborative tagging systems face the challenge that end-users assign tags in an uncontrolled manner, resulting in unsystematic and inconsistent metadata.This paper introduces a framework for the personalization of social media systems. We pinpoint three tasks that would benefit from personalization: collaborative tagging, collaborative browsing and collaborative search. We propose a ranking model for each task that integrates the individual user’s tagging history in the recommendation of tags and content, to align its suggestions to the individual user preferences. We demonstrate on two real data sets that for all three tasks, the personalized ranking should take into account both the user’s own preference and the opinion of others.  相似文献   

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Global retail brands find it vital to engage Generation Y (Gen Y) customers through firm-hosted online brand communities (OBCs) for generating actionable insights; this study advances customer engagement (CE) frameworks in this setting. First, we draw on the stimulus–organism–response (S–O–R) theory to introduce OBC website quality (termed OBC-SiteQUAL), alongside brand involvement as a customer resource input, to shape an expanded quadripartite CE conceptualisation. Second, using multi-country data, we test the validity of the OBC-SiteQUAL and CE measurement models, and the theoretical framework. Results indicate that the newly conceived OBC-SiteQUAL construct, underpinned by various web-based cues related to affective elements, brand interaction and customer-to-customer interaction, positively influences CE, whereas brand involvement partially influences CE. Third, we examine how these variables translate to behavioural loyalty outcomes. Empirically, a consistent pattern across the country samples indicates that OBC-SiteQUAL can affect behavioural loyalty by enhancing CE. Thus, we reliably confirm the mediating effect of CE (O) between OBC-SiteQUAL (S) and behavioural loyalty (R). Fourth, we found that the impact of OBC-SiteQUAL and brand involvement on CE differs between younger and older Gen Y consumers. These findings inform the optimisation of precise digital content marketing activities to enhance customer-brand relationships.  相似文献   

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Consumers increasingly rely on social media to obtain product information. The vlog, a new kind of social medium, has been adopted by sellers to connect with consumers. Through this platform, sellers can cooperate with vloggers to recommend products or services to consumers. Extending beyond the previous perspective that consumers’ perceptions and behaviors are influenced by vloggers’ attributes, we herein investigate the influence of recommendation content. Drawing on the means-end chain framework, this paper investigates how the attributes of recommendation content affect consumers’ intention to adopt (i.e., follow) the recommendation. Data collected from 513 respondents provides support for the proposed influences. The results indicate that source credibility, content diagnosticity, and content serendipity drive consumers’ recommendation adoption intention. This research contributes to the literature on rec-vlog marketing by clarifying the significant role of recommendation content. Implications are discussed regarding these findings.  相似文献   

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This paper aims to demonstrate how the huge amount of Social Big Data available from tourists can nurture the value creation process for a Smart Tourism Destination. Applying a multiple-case study analysis, the paper explores a set of regional tourist experiences related to a Southern European region and destination, to derive patterns and opportunities of value creation generated by Big Data in tourism. Findings present and discuss evidence in terms of improving decision-making, creating marketing strategies with more personalized offerings, transparency and trust in dialogue with customers and stakeholders, and emergence of new business models. Finally, implications are presented for researchers and practitioners interested in the managerial exploitation of Big Data in the context of information-intensive industries and mainly in Tourism.  相似文献   

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Despite growing efforts to halt distasteful content on social media, multilingualism has added a new dimension to this problem. The scarcity of resources makes the challenge even greater when it comes to low-resource languages. This work focuses on providing a novel method for abusive content detection in multiple low-resource Indic languages. Our observation indicates that a post’s tendency to attract abusive comments, as well as features such as user history and social context, significantly aid in the detection of abusive content. The proposed method first learns social and text context features in two separate modules. The integrated representation from these modules is learned and used for the final prediction. To evaluate the performance of our method against different classical and state-of-the-art methods, we have performed extensive experiments on SCIDN and MACI datasets consisting of 1.5M and 665K multilingual comments, respectively. Our proposed method outperforms state-of-the-art baseline methods with an average increase of 4.08% and 9.52% in the F1-score on SCIDN and MACI datasets, respectively.  相似文献   

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