用户思维下地市级媒体的转型

经历了初期的迷茫,当下的地市级媒体人已经明晰,只有凝聚受众、发展受众才能坚守阵地、赢得市场.在遭遇网上网下各路媒体围攻、影响力弱化的情况下,地市级媒体如何将受众变为用户,如何巩固用户、发展用户、凝聚用户成为急需解决的问题. 以用户思维强化媒体的服务本质 媒体语境下的用户思维,首先要确定为谁而存在、因谁而发展.明白自身“从哪里来,到哪里去”.习近平总书记明确指出,“读者在哪里,受众在哪里,宣传报道的触角就要伸向哪里,宣传思想工作的着力点和落脚点就要放在哪里”.这已经回答了地市级媒体的生存发展之惑.     

论媒体环境和用户偏好对新闻媒体绩效评估的影响

媒体碎片化和极化导致专业和非专业新闻之间的界限变得模糊起来。国际上碎片化和极化程度较为严重的媒体环境往往与非专业新闻提供者的出现、新闻标准的削弱以及受众意识倾向的分化有关。这种环境为新闻报道的倾向性和另类新闻媒体提供了滋生的土壤,有些试图在其报道中积极削弱传统主流媒体的可信度。通过采用以受众为中心的研究方法,探讨碎片化和极化较为严重的媒体环境和消费习惯对用户感知新闻媒体绩效所产生的影响,从而揭示新闻用户的个人媒体选择以及周围新闻媒体环境的构成在新闻媒体绩效评估中的决定作用。     

媒体的用户关系管理应建立基于大数据的管理理念

<正>像企业需要进行"客户关系管理"一样,媒体需要进行"用户关系管理"。这种管理在大数据时代显得尤其紧迫和重要。这里所说的"用户"就是在传统媒体时代我们所说的"受众"。在进入新媒体时代以后,各种新的媒介形式不断地出现,信息传播手段和受众行为的变化,改变了原有传媒与受众的关系,受众拥有了更多的主动性,"受众"这个说法也逐渐地被"用户"取代。媒体的"用户关系管理"是指在从各种来源中得到用户信息的基础上,深入分析用户信息,并把分析结果用于与用户互动交流、进行针对性地信息发布,以及进     

“速读”时代经济报道中的用户意识

随着数字时代的来临,人们阅读报纸的时间在减少。对报纸的阅读方式已经进入了“速读”时代。“速读”的阅读方式,则把媒体从“受众时代”带到了“用户时代”。通俗地说,“受众时代”的报纸做的是大锅饭,读者在“看报纸”,“用户时代”的报纸要做的是小锅菜,用户要使用、要参与、要跟内容和观点互动。     

浅析“用户时代”我国电视体育新闻与受众

现阶段,受众群体正向着"用户"的趋势转变。对于受众的研究,已经成为互联网时代新闻传播研究领域里一颗耀眼的明珠。本文以体育新闻为切入点,以传统电视媒体为范例,重点分析论述体育新闻受众的前世今生,以及在互联网思维的大潮中受众群体所产生的新变化,研究发掘其新的优势以及问题,期望找寻更加有效的解决问题的路径与方法。     

广播将听众变用户的主要途径

在多元化的媒介环境下,受众选择接收信息的内容、方式、渠道、时间都发生明显变化,受众可以自主作出选择,只有将听众变成用户,广播才能立于不败之地。听众如何变用户？本文给出主要途径：为用户画像,强化垂直服务;深耕融媒,增强粘性;个性定制,精准触达;探索用户会员制,提升媒体价值。     

从受众到用户,自媒体下网络小说营销策略

自媒体下受众不再单纯是受众,更多的具有用户特点。网络小说营销可以利用受众的可控性,明确受众群体,写作上做到迎合受众又不完全商业化;营销推广上可以利用数字平台进行线上线下整合传播。     

转变用户思维是媒体提升竞争力的关键

面对日益严峻的发展困境,传统电视媒体如何快速突围、转型发展?这是媒体从业者亟待解决的现实难题。互联网的快速发展改变了媒体生态,要求传统媒体既要吸引电视受众,又要获得"移动收视群体"的关注,这其中最核心的方法就是把转变用户思维放在第一位,加强内容、产业等核心竞争力的构架。未来,传统媒体要进一步服务用户、引领用户,打造"大平台+产业链+融媒体"新型全媒体生态系统。     

用长尾优化吸引搜索引擎用户

搜索引擎用户的发展史谈到用户在短期内走过了必然的、漫长的演变进程。现今快节奏的美国文化要求网站准确地处理每个任务请求并能同时响应多个请求以节省用户的时问。无论是传统还是互动媒体的专业营销人员都必须了解目标受众，努力满足用户的需求。     

甘肃报业集团手机报用户使用情况调查

我们希望通过对甘肃报业集团手机报纸的运营期间使用情况的调查,掌握手机报纸这一新兴媒体在甘肃市场运行中的受众满意度。根据这个目标,我们从用户背景着手,调查分析受众对手机报纸的内容、形式、收费、发送时间四点为衡量满意度的变量。     

Reference Education: Lessons from Our Students

Students reflecting on their time as students in a school of information provide advice and commentary for their faculty. By revealing their challenges as well as their successes, educators can themselves reflect on the impact of their teaching and the potential it has to assist students on their career paths.     

The relationship between willingness to communicate and solidarity with frequency,breadth, and depth of communication in the sibling relationship

People communicate differently based on their willingness to communicate, along with their feelings of solidarity with the receivers (McCroskey & Richmond, 1987). People who are high in their willingness to communicate and feel close to their receivers would seemingly communicate more frequently and intimately. This study investigated this proposition by considering the late adolescent sibling relationship. College students were asked to complete a questionnaire focusing on the frequency, breadth, and depth of their communication with their siblings. Participants also completed measures of their trait willingness to communicate, their willingness to communicate with their siblings, and their solidarity with their siblings. People's willingness to communicate and willingness to communicate with their siblings was positively related to their frequency, breadth, and depth of communication with their siblings. Solidarity was also found to be positively related to frequency, breadth, and depth of communication.     

From “Selfies” to Breaking Tweets

The aim of this paper is to analyse the different ways in which journalists negotiate representations of their professional and personal identity on social media platforms. We argue that the differing representations of personal and professional identity on social media correspond to the professional, organisational and institutional tensions that have emerged in this new space. Using qualitative interviews with various journalists and editorial staff from Australian media organisations across television, radio, print and online publications, we indicate that journalists present their personal and professional identity on social media in three different ways. The first group create public, professional social media accounts, but also create secondary, private accounts that are only accessible to personal networks. The second group either choose, or are required by their media organisation, to only have a professional presence on social media; that is, they have public accounts that are only associated with their media organisation and display only their professional activities. The last group merge a professional and personal identity on their social media sites, showing aspects of their personal and their professional lives on publically available accounts.     

Outreach

Abstract

Academic libraries have often participated in outreach to their surrounding communities. This article focuses on independent outreach efforts of academic libraries to move beyond their walls or traditional clientele. Academic libraries determine their interaction with their communities based on three factors: whether a need is expressed from outside the academy, whether they see their mission as an invitation to pursue an action on their own accord, or whether they construct a form of outreach in response to a specific problem or crisis. Most libraries, public and private, recognize outreach as part of their mission and obligation to the community. This article examines why libraries choose to initiate outreach programs.     

Internet网上科学技术类免费全文电子论文资源及利用

从网上免费全文电子论文资源、科学技术类免费全文电子论文资源分类及网站和科学技术类免费全文电子论文资源的利用三方面,对Internet网上科学技术类免费全文电子论文资源及利用进行了探讨。     

FROM THE EDITOR

Abstract

This paper reports on a survey of faculty perceptions of the role of the library in online distance education. The study is second in a series of related studies exploring The Pennsylvania State University's library services to patrons at a distance. In 2004, faculty of the World Campus (Penn State's online distance education program) were surveyed on their perceptions of e-learners' research needs. The faculty responded to questions on how their students access research information for their courses, whether they require their students to use the library as part of their courses, and their expectations of the library as an academic support service. The survey revealed that 60% of the responding faculty supply all of the required research information to students in their courses, and 62% do not require students to use the library as part of their course(s). The study concludes that online, distance-education faculty members have minimal to moderate expectations of the library in supporting their teaching and their students' research needs. Moreover, the study shows a significant lack of faculty awareness of existing library services and resources available to the e-learning community.     

知识管理中社会性软件的比较分析

知识管理是知识经济时代一种重要的管理模式,知识管理软件是实施知识管理的物质基础,而基于Web2.0 的社会性软件给陷入困境的知识管理带来了转机。文章以Blog 和Wiki 为例,从两者的概念入手,简要介绍了Blog 和 Wiki 这两种社会性软件,分别阐述了作为知识管理工具的各自特点及其功能,并对其进行比较分析。在此基础上,分析 两者在解决知识管理实际问题中的具体应用,最终提出知识管理中运用Blog 和Wiki 的对策建议。     

中专图书馆如何主动适应网络环境

论述了网络环境将给中专图书馆带来的深刻影响。目前；中专图书馆在网络环境中着诸多的不适应性。为此提出中专图书馆在主动适应网络环境的变化中应更新观念，拓展信息服务功能，优化馆藏结构，加大经费投入并逐步增加各种必要设备，以及努力提高图书馆员的素质。     

2类专业背景的科技期刊编辑业务能力培养与思考

科技期刊编辑的业务能力是科技期刊发展的关键要素之一。科技期刊编辑的专业背景一般有2类,一类是期刊所属学科专业方向,一类是新闻出版相关专业方向。文章分析了2类专业背景的科技期刊编辑从业现状,讨论了他们在编辑业务能力方面各自具备的优势和存在的劣势,并针对不同专业背景的科技期刊编辑业务能力提升路径和方法提出参考性建议。不论专业背景属于期刊所属学科专业方向还是新闻出版相关专业方向,针对科技期刊编辑业务素养和能力提升都有一些共同的要求。不同专业背景的科技期刊编辑都需要扬长补短,努力成为文理兼备、人文素养和科学理念融会贯通的复合型编辑人才。     

Best Practices in Crisis Communication: Evolution of Practice through Research

The stories of four practitioners are presented regarding their involvement with the Aspen conference and their reflections on the essays in this forum. Their stories suggest that the ability for academics and practitioners to co-create engaged scholarship depends on articulating common values and interests, creating a shared language that allows them to develop and execute a project and to disseminate their findings in useful ways, and constructing a space for reflection on organizational processes. This suggests that academic and practitioners need to negotiate their differences in values, language, and approach in ways that co-create a mutually satisfying project.