Exploring the Influence of Parasocial Relationships and Experiences on Radio Listeners’ Consumer Behaviors

The purpose of the present study was to explore the influence of radio listener experiences on radio listening behaviors, consumer perceptions and behaviors, and social media involvement. A national sample of listeners (N = 2,700) from a variety of small, medium, and large designated market areas (N = 9) throughout the United States revealed the presence of parasocial relationships (PSRs) and experiences of parasocial interaction (EPSI) with local and nationally syndicated radio personalities. Both PSRs and EPSI predicted radio listening, positive perceptions about, recall of, and purchasing of the brands, products, and services recommended by listeners’ favorite radio personalities. Results also show that PSRs and EPSI predicted listeners’ involvement with social media platforms.     

Brand’s Social Media Presence as Networks: The Role of Interactivity and Network Centrality on Engagement

Despite ample research on brand engagement via social media, little research considers the aggregate effect of multiple same-brand accounts on engagement. Multiple same-brand accounts are common because they allow brands to extend their reach, tailor their messaging, and cross-promote their products/services. Therefore, this study tests whether interaction between same-brand social media accounts and centrality within same-brand conversational networks is related to user engagement. An analysis of 3,380 brand accounts found that after controlling for interactions with users, interactions between brand accounts contributed significantly to user engagement and that account centrality measures were associated with measures of engagement.     

German Book Publishers’ Barriers to Disruptive Innovations: The Case of E-Book Adoption

To succeed in a period of change, German book publishers need to adopt innovations, e.g., implement e-books into their product portfolio. Yet, in the book industry, the adoption of new technologies is not commonplace: Despite being the second biggest book market worldwide, only 1.2 % of all published books in Germany are available as e-books. This problem leads us to investigate the factors that determine whether publishing companies decide in favor or against entering the e-book market. Based on a standardized survey of more than 240 German publishing houses, barriers to innovation adoption are examined from a micro, meso and macro perspective. Our main findings show that individual characteristics of management and the company’s corporate culture strongly predict adoption. Also, organizational communication seems to be critical. Taking this into account, the key resource to enable innovation seems to be information underlining the necessity of communities of practice.     

Different Standards: Engineers’ Expectations and Listener Adoption of Digital and FM Radio Broadcasting

As digital radio broadcasting enters its third decade of operation, few would argue that it has met all expectations expressed at the time of its launch in the mid-1990s. Observers are now more circumspect, with views divided on the pace of transition to an all-digital future. In exploring this mismatch between expectation and actuality, this article considers the introduction of FM radio in the 1950s. It too was expected to replace its forebear (AM) but, like digital radio, its adoption by listeners was slower than anticipated. An examination of published literature, in particular engineering and technical documents, reveals a number of similarities in the development of digital radio and FM. Assumptions about listeners’ needs and preferences appear to have been based on little actual audience research and, with continual reference in the literature to the supposed deficiencies of the predecessor technology, suggest an emphasis in decision making on the technical qualities of radio broadcasting over an appreciation of actual audience preferences.     

Parents’ information seeking during adolescent career development: a test of the theory of motivated information management

Parents are an important source of advice when adolescents are faced with decisions about postsecondary education and career planning; however, parents often need to seek information to facilitate their child’s career development. This study applies the theory of motivated information management (TMIM) to evaluate the decision-making process parents undergo in this context and tests the boundaries of TMIM by considering how individuals use face-to-face (FtF) and online sources to alleviate uncertainty-related anxieties. A community sample of parents (N?=?937) completed a survey regarding their information seeking behaviors surrounding their adolescent’s career development. Parents reported using both FtF and online sources to seek information about their child’s postsecondary plans, and they engaged in different evaluative processes depending on the source of information. Theoretical implications related to TMIM and practical implications related to parents as sources of information in adolescent career development are discussed.     

Movers’ advantages: The effect of mobility on scientists’ productivity and collaboration

With the rapid globalization of science, mobility is perceived as an important driver of scientific progress and innovation success. However, we have little knowledge about whether and how scientists’ mobility influences their career development, especially scientists’ productivity and collaboration. In this case study, using the data on 62,330 scientists, the Chinese computer scientists who published at least one computer science paper and published no fewer than 10 papers in total from 2000 to 2012, we apply difference in differences models in conjunction with PSM methods to show the effect of domestic mobility (i.e., moving inside China) on scientists’ research quantity and quality by distinguishing the direction of mobility. In contrast to the existing literature that documents a short-term negative effect due to adaption costs or disruption of routines and social capital, we do not observe an initial detrimental impact of following moves on productivity and collaboration, even for non-upward moves. We further find that mobility leads to increased collaboration with new partners without dampening scientists’ collaboration with previous collaborators. However, scientists have a higher probability of collaborating with new collaborators, as evidenced by the decreased share of previous collaborators to the total co-authors after they move. The findings of this case study imply that the benefits of mobility might outweigh its costs and that mobility improves scientists’ productivity and collaboration for prolific scientists in emerging countries.     

Regulation of on‐line content in the new trade environment: NAFTA and communication policy

Trade agreements are constitution‐like in that they constrain action at “lower” or national and sub‐national levels (Jackson, 1988). This article examines some constitution‐like effects of telecommunication provisions in the North American Free Trade Agreement on U.S. policies regulating pornography. Recent U.S. actions to regulate on‐line pornography, through amendments to the Communications Act and the Comstock Act, and relevant cases, including the recent Amateur Action decision, are discussed. The relevant provisions in the NAFTA are outlined. The paper concludes that U.S. efforts to regulate content of on‐line services which appear to fall within the category of enhanced/value‐added telecommunication services would not be strictly “NAFTA‐legal” under the telecommunication chapter, but could be made so utilizing the privacy, consumer protection or cultural‐industries exceptions which were not intended for this purpose nor were advocated by the U.S. The broader implications for the future of the nation state and for a possible international regime governing offensive speech are discussed.     

Acquiring a New Technology at Home: A Parent-Child Study About Youths’ Influence on Digital Media Adoption in a Family

This study examines to what extent children influence their parents’ acquisition of new technologies in a country with diverse levels of technology penetration, such as Chile. It also investigates the factors that play a role in the influence process, including children’s persuasive strategies (argumentative vs. non-argumentative) and parents’ attitudes toward technology (perceived ease of use and perceived usefulness). Using a parent-child survey and dyadic analyses, the results suggest that youths influence their parents’ acquisition of all technologies under study, particularly the Internet. Also, argumentative strategies have a greater influence than non-argumentative strategies. Finally, parents’ perceived usefulness played a more important role than perceived ease of use in the influence process.     

Parents’ Use of the V-Chip and Perceptions of Television Ratings: The Role of Family Characteristics and the Home Media Environment

Nearly 20 years after the Telecommunications Act of 1996, it is unclear how its mandates influence current parents’ mediation behavior. Parents of 2- to 17-year-old children (N = 1,431) were surveyed about their awareness and perceptions of the TV ratings system and use of the V-chip. Most (81%) parents knew about the ratings system and found it to be only “somewhat useful.” Only 16% of those parents had ever used the V-chip. Ratings awareness and perceptions and V-chip use varied with family characteristics. Policymakers should revisit how to provide better tools for mediating children’s viewing in this new information age.     

Open or Closed — This Is the Question: The Influence of Question Format on the Cultivation Effect

This study uses open ended and multiple choice questionnaires to examine the influence of question format on the cultivation effect. Student respondents (N=517) were requested to estimate the prevalence of criminality, single parent families, and sexual activity among teens in the society. The given estimates were compared to real world figures and to TV world values that were obtained from a content analysis of one week of prime-time network programming (63 hours from 3 different channels). The results confirm to cultivation predictions by pointing at differences between heavy viewers and light viewers, so that heavy viewers give extremer estimates, but the findings also indicate that the impact of the question format is greater than the effect of cultivation, and that the amount of viewing and the question format interact so that cultivation is more visible in open ended questionnaires.     

Images of Injury: Graphic News Visuals’ Effects on Attitudes toward the Use of Unmanned Drones

In this study, sanitized coverage of the United States’ use of military drone strikes in foreign countries is pitted against more graphic news images in an experimental setting to determine effects on attitudes toward the use of U.S. military drones. In addition, multiple news exposures are tested to determine whether individuals can become emotionally inured to such coverage, even when images are more graphic. Key results find those who viewed graphic news visuals did not show evidence of desensitization after repeated viewing and expressed higher levels of concern regarding drone use but not reduced support for U.S. drone policy.     

Off-Campus Postgraduate Students’ Perceptions About Distance Library Support Services: A Case Study of Allama Iqbal Open University Libraries Network

ABSTRACT

The present study was conducted to assess distance learning students’ perceptions about location and physical set up of libraries, collections, resources, and services rendered at thirty-four regional campuses as well as main campus libraries network of Allama Iqbal Open University (AIOU) all over Pakistan. During the spring semester of 2007, a questionnaire was mailed to 250 randomly selected students enrolled in eleven postgraduate programs throughout the country. The response rate was 61.2%, which was made up of 43.1% females and 56.9% males. A majority of the respondents were dissatisfied with the virtual reference services, online database facilities, interlibrary loan, library membership, and borrowing of library material from the AIOU libraries. They were satisfied with the location and physical setup of the libraries, the collections, and the resources of the libraries. The study revealed that most of the respondents used the libraries during workshops as well as for research purposes. The statistical analysis (t = 0.550, Sig. = 0.970) showed that there was no significant difference between the opinion of females and males. The data were analyzed using Statistical Package for Social Sciences (SPSS) for Windows version 10.0.     

TaBaMLN Keeps on Ramblin’: The Evolution of the Tampa Bay Medical Library Network

The Tampa Bay Medical Library Network, also known as TaBaMLN, has been an invaluable organization for central Florida medical librarians for over 35 years. The goals and activities of this group, as well as the membership, have changed and evolved over the years, but one thing remains: This consortium is an integral part of the medical library landscape for the Tampa Bay area and beyond and provides its members with resources, networking, and continuing education. This article addresses the evolution of this important group from 1975 to the present day.     

Expanding the Unidirectional View on Parental Television Mediation: Children’s Guidance of Their Parent’s Television Use

Compared to parental mediation research, much less is known about how children influence and guide their parents’ media use. This study examined whether children also mediate the television use of their parents. Measures of an existing television mediation scale were reversed to the perspective of the child guiding the parent’s television use. A sample of 187 parent-child dyads completed a cross-sectional survey in Flanders (Belgium). Factor analyses showed that the original subscales were reproduced with high internal validity. Both parents and children had congruent views about children’s television mediation; television mediation and children's restrictive mediation was positively associated with conflict in the family.     

The Value of Freedom of Expression and Information on Countries’ Human Rights Performance: A Cross-National Longitudinal Study

The current study explores the influence of communication variables on human rights protection. The effects of international and domestic mass communication and digital media were assessed among global social, economic, and political factors. The statistical analyses on a sample of 101 nation states over the most recent decade reveal several important findings: (a) top-down, internationally initiated human rights discourse and monitoring were not as effective as bottom-up, domestically initiated human rights dialogues; (b) access to the Internet and access to a mobile phone have different effects on human rights performance, and Internet availability played an especially important role; (c) economic development, political system, and population size are powerful predictors of nations’ human rights performance, but a large population size diminishes the effect of economic development; and (d) economic development can moderate the effect of political context on human rights performance. Theoretical and practical implications are discussed.     

Beyond “green buildings:” exploring the effects of Jevons’ Paradox on the sustainability of archival practices

The sustainability of archival institutions will be greatly affected by attempts to mitigate their carbon footprint to meet the challenges of global climate change. This paper explores how recordkeeping practices may enhance or undermine the sustainability of archives. To enhance sustainability, it is a common practice to increase the efficiency of recordkeeping practices. However, increases to efficiency may lead to a phenomenon known as Jevons’ Paradox. Jevons’ Paradox occurs when improvements in efficiency to a system or process result in an increase in use (instead of a decrease) of a resource. The failure of the paperless office demonstrates Jevons’ Paradox, and it has wide implications for the future sustainability of repositories. This paper advances the notion that “green” technologies alone are not enough to ensure sustainability. They must be deployed in concert with a systematic use of archival practices and theories for environmental sustainability to be ensured.     

‘Alive’ on the internet: A user‐centred evaluation of BIS‐online

Recent UK government initiatives have encouraged academic staff to consider using IT to enhance students' experience of higher education in terms of its quality, flexibility and effectiveness. In 1999 second year undergraduate students studying Information Management at Queen Margaret University College in Edinburgh were invited to use a set of tailored web resources in support of the module Business Information Sources. This article presents the results of an evaluation conducted to discover the student view of the web site materials and the alternative learning methods employed for the module. Student opinions were sought on the accessibility, retrievability and usefulness of the information presented, and the ‘enjoyment’ of the learning experience. A comparison of the 1998/9 student examination performance was made with that of previous cohorts to determine whether adding another dimension to the experience of taking the module might impact the quality of the students' learning. The findings presented in the article will inform the further development of such initiatives, which in tum should improve the electronic delivery of learning materials in UK higher education.