Using football cultures as a vehicle to improve mental health in men: the case of the Redcar and cleveland boot room

This paper sets out to appraise (from the perspective of members) the impact of a localized, football-based mental health intervention. Commissioned in late 2015, the ‘Redcar and Cleveland Boot Room (BR)’ was implemented in response to mass redundancy in the local area, coupled with regional suicide rates in men that exceed the national average. Interactive discussions with BR members revealed that: (a) the language of football and shared identity were important for initiating and sustaining engagement in the BR; (b) peer-support and mentoring combined with member-led activities were active ingredients of the BR and (c) that the BR was an effective vehicle for building mental health resilience. This evaluation adds to the evidence base on the value of football as a context to engage adult males in community-based interventions targeting mental health resilience.     

Sporting intervention and social change: football,marginalised youth and citizenship development

Numerous sport-based interventions exist which target marginalised or ‘at-risk’ young people with the intention of enabling some form of social change for programme participants. Very often, the objective of such interventions is the acquisition and development of qualities associated with ‘good citizenship’. However, critical scholars have noted how sport-based initiatives are frequently used as a form of social control, focusing on the development of personal responsibility. As such, these initiatives accentuate more passive forms of citizenship, as opposed to more active forms of citizenship towards which many educational policies and programmes are aimed. Nevertheless, there is a limited amount literature which explores the connection between sport-based interventions and citizenship development within marginalised or ‘at-risk’ youth populations. This paper presents findings from a small-scale, qualitative study of one such (football-based) intervention located in a number of inner-city boroughs of London, UK. Placing the accounts of programme participants and staff at the centre of the analysis, the paper: (i) uncovers the practicalities and nuances of football being utilised as a tool for social engagement, and (ii) explores broader notions of personal and behavioural development in relation to the acquisition of citizenship qualities. The paper concludes by suggesting that sporting activity may confer citizenship benefits for young people, but only when integrated into wider programmes of social support and community engagement.     

Effect of a health-improvement pilot programme for older adults delivered by a professional football club: the Burton Albion case study

Older adults are a priority within policy designed to facilitate healthy lifestyles through physical activities. Golden Goal is a pilot programme of physical activity-led health improvement for older adults, 55?years and older. Activities were delivered at Burton Albion Football Club. Sessions involved weekly moderate to vigorous intensity exercise sessions including exer-gaming (exercise-orientated video-games), indoor bowls, cricket, new age curling, walking football, and traditional board games and skittles. Secondary analysis of data collected through the original programme evaluation of Golden Goal investigated the impact of the intervention on participants. Older adults completed self-reports for demographics, health screening/complications and quality of life. Attendees, n?=?23 males (42.6%) and n?=?31 females (57.4%) with a mean age of 69.38 (±5.87) (n?=?40), ranging from 55–85?years took part. The mean attendance was 7.73 (±3.12) sessions for all participants, (n?=?51). Older adults with two or more health complications (n?=?22, 42.3%) attended fewer sessions on average (6.91?±?3.322) compared to those reporting less than two health complications (8.65?±?2.694). Self-rated health was higher for women (87.32?±?9.573) vs. men (80.16?±?18.557), although this was not statistically significant (U?=?223.500, p?=?0.350). Results support the potential of football-led health interventions for recruiting older adults, including those reporting health problems.     

Beyond Tippekampen: the origins and maintenance of Scandinavian support for the Liverpool FC

Professional sport is a highly marketable product, whereby favourite teams often become ‘overseas sweethearts’ for millions of satellite supporters and their imagined community of like-minded fans. Scandinavia has historically proven to be a fertile market for English football and is home to some of the largest supporter groups for English clubs, in particular the Liverpool FC. This article examines the origins of Scandinavian identification with the Merseyside club and how satellite supporters in the region maintain a connection with the famous brand. Scandinavian supporters highlighted the importance of the media, especially the popularity of state-run television programmes such as Tippekampen, the team’s playing style and the presence of star players in their initial support for Liverpool FC and explained how they had turned to a virtual ‘third place’ to regularly connect and engage with fellow fans and the brand in cyberspace. In a global marketplace, satellite supporters are critical for the future of many brands and this article offers a valuable case study for those who seek to exploit these markets, monetize these consumers and build equity for their team brands.     

Football and its continuity as a classless mass phenomenon in Germany and England: rethinking the bourgeoisification of football crowds

Considering football’s popular notion of a working-class sport in England and Germany – at least in the 1950s – the shift towards present classless fandom in football is mainly explained by the genesis of a middle-class fan culture induced by the process of football’s accumulating (hyper-) commodification. However, this so-called ‘bourgeoisification thesis’ cannot be verified on the basis of empirical data – neither on the basis of the employment status of people attending football matches in the stadia of the top league clubs in England and Germany between 1977 and 2009 nor on the basis of representative data pertaining to the social-class profile of regular readers of German football magazines carried out in 1954. It is demonstrated that football has enjoyed continuous popularity among all social classes. Hence, the bourgeoisification of football fandom can basically be ascribed to the inter- and intra-generational upward mobility in postmodern societies induced by socio-structural change.     

‘Re-branding’ women’s football by means of a new Sports product: a case study of women’s football in Denmark

Women’s football (soccer in the US) does not reach the same overall popularity levels as men’s football measured on a variety of factors, i.e. league attendances, participants, media attention, fan engagement or strength of business models as it translates into brand equity and revenue generation. This article investigates how a new sports product, i.e. a new football (soccer ball) labelled ‘Sensational 1’, and its interaction with positive participation numbers concerning women’s football in Denmark can enhance the brand equity of women’s football in Denmark and exploit the associated commercial opportunities. In doing so, the article discusses how this development relates to factors like winning and success, passion and the business of sports, accountability and role models, brand articulation and marketability in the context of women’s football in Denmark.     

Caught between passion for the game and the need for education: a study of elite-level female football players in Denmark

This article focuses on the passion of Danish elite-level female football players for the game and the challenges they face. How do they manage to combine the tough demands of a football life with the need for education? A quantitative survey (2010) was sent out to female players in the Danish 3F Ligaen and Danish national team players. The findings indicate challenges faced by players in pursuing their passion, as they struggle to combine everyday life, education and work with a football career, either as amateurs or on a playing contract. In the light of the Scandinavian sport model inspired by Victor Pestoff, we may be operating with a different form of elite in women’s football in Denmark. Future focal points for clubs and the Danish Football Association are to continue supporting the players’ passion for the game and Team Denmark’s focus on ‘the whole human being’ in athletes.     

Grassroots Football Development in Japan

Abstract

The history and issues surrounding elite football in Japan have been addressed by a number of scholars. However, grassroots football, although fundamental to the development of the code, has rarely been explored in the academic literature. In Japan, the importance of grassroots football has received heightened attention by the Japanese Football Association (JFA) since 2003, with 20% growth in the number of registered players under 12 years old from 2003 (262,956 players) to 2014 (315,178 players) a result of the JFA’s initiatives in this area. Japan is currently one of the most successful countries in Asia in terms of grassroots football development and the JFA won the Asian Football Confederation’s award, namely ‘The Best Member Association of the Year 2013 for Grassroots Football’. This paper explores the key driver behind the development of grassroots football development, namely the 47 Prefectural Football Associations, which provide programmes and technical, physical and promotional services which include activities to increase opportunities, facilities, coach education, elite pathways, and competitions for grassroots football. The paper concludes that the factors which have resulted in the success of Japan’s grassroots football revolve around governance of Prefectural Football Associations, coach education programmes, increased opportunities by clubs, leagues and schools, and collaboration with stakeholders within and outside of Prefectural Football Associations.     

Modern English football fandom and hyperreal, ‘safe’, ‘all-seater’ stadia: examining the contemporary football stage

Through a critique of various social, cultural, political and technological changes in English football as a result of the Taylor report into the safety of football stadia post-Hillsborough in 1989, this paper explores the way in which the modern ‘safe’ all-seater stadium is often experienced by fans in a hyperreal and relatively passive fashion. The paper then considers some of the challenges posed by these developments and the potential for fans to renegotiate and adapt in the face of a middle classing of football discourse. Finally, the paper examines the social control agenda inherent within the neoliberal development of all-seater stadia, whilst highlighting the response of the English Football Supporters Federation and their ‘Safe Standing Campaign’. The paper will conclude by offering a tentative critique of an innovative response by Manchester City F.C. supporters and their participatory ‘Poznan’ celebration in all-seating areas based on auto-ethnographic interpretation.     

Sport for Social Change and Development: Sustaining Transnational Partnerships and Adapting International Curriculums to Local Contexts in Rwanda

Abstract

Local Non-Governmental Organisations and sports organizations have been recognized as important and well positioned strategic implementing bodies by the ‘Sport for Development and Peace’ (SDP) sector. Whilst they may be experienced and knowledgeable of the historical and local sociocultural landscape, many seek to form transnational partnerships, for the purpose of expanding their capacity, sustainability, and expertise. Rwanda’s history of genocide frames much of its development objectives, and sport has been an integral method for implementing programmes that speak to social impact and reconciliation aims. This paper examines a transnational partnership active in Rwanda, that uses football as a tool to achieve its shared development goals. We conducted ethnographic fieldwork in Rwanda, by volunteering with the organizations as they delivered SDP programmes across the country. In doing so we were able to deconstruct the management and intricacies of this partnership and contextualize the important negotiations, management and style of approach when tackling difficult issues. This paper contributes to both expanding our knowledge of transnational partnerships and provides unique commentary that aligns the complexities of engaging with local populations in post-genocide Rwanda with ‘Sport for Social Development’ programming.     

European football clubs and football betting among the youths in Nigeria

European football clubs are very popular social realities in Nigeria. Their existence and activities shape social relations, process and outcomes of well-being as well as socio-economic and policy orthodoxies. Unfortunately, social trajectories of well-being, economic ramifications and policies remain poorly understood in Nigeria. What some people are aware of is the popularity of the clubs and not the intensification of associated implications and policy remits in existential environments of their social spaces. This is particularly important as the domains of European football clubs’ presence in developing countries, especially Nigeria, are largely nascent and haphazard. Against this background, this article examined the phenomenon of football betting as an ancillary of European football clubs’ presence among the youths in Nigeria. This article makes important contribution to understanding of ways European football identities are interlinked to the increased popularity of betting syndicates especially in Sub-Saharan Africa. Research questions engaged include; what is the pattern involved in football betting among the youths? What are the factors facilitating football betting among the youths and What are the perceived developmental implications relative to well-being and social health in Nigeria? The Social Exchange theoretical tradition was adopted as theoretical framework. Data collection triangulated quantitative method (questionnaires) and qualitative methods. Relevant findings were made and valid conclusions were reached and presented in this article.     

From old soccer to new football? Expert accounts of transformations on the world game in Australia post-Crawford Report

This article investigated and evaluated the changes which have occurred in Australian football since the publication of the Crawford Report in 2003. Prior to this report, it was widely perceived that football was the ‘sleeping giant’ of Australian professional sport despite its popularity at youth participant level. The Crawford Report made a range of recommendations and a new era was heralded when Football Federation Australia was established which set upon the task of adopting a number of Crawford’s recommendations. To investigate the impact of the Crawford Report on the current status of Australian football, a qualitative methodology was adopted. Purposive sampling was adopted to give voice to senior football figures who were involved in the sport in both the pre- and post-Crawford Report periods and a total of 15 semi-structured interviews were conducted. A number of significant themes emerged from the research. All participants agreed that Australian football’s appeal has been broadened. However, the interviews also reported that the perception of football as a minor code and always relegated to the ethnic margins was a ‘myth’. Also, the participants raised the issue of whether the Crawford Report was implemented to its fullest degree. They were passionate about the idea that if all recommendations were implemented, the sport might currently be in a much stronger position.     

Governing the (un)healthy child-consumer in the age of the childhood obesity crisis

In recent years, multinational food and drink corporations and their marketing practices have been blamed for the global childhood obesity ‘crisis’. Unsurprisingly, these corporations have been quick to refute these claims and now position themselves as ‘part of the solution’ to childhood obesity. In this paper, I examine how and why corporations fund, devise and/or implement ‘healthy lifestyles education’ programmes in schools. By using a critical ethnographic research approach alongside Foucault’s notion of governmentality, I interrogate what those with the ‘will to govern’ (such as corporations) wanted to happen (e.g. fight obesity, change marketing practices and increase consumption), but also what actually happened when these corporatised education programmes met their intended targets in three New Zealand primary schools. I critically examine these programmes by focusing on the ways in which three technologies of consumption – product placement, transforming children into marketers and sponsorship – attempt to govern children to be lifelong consumers of the corporate brand image and their allegedly ‘healthy’ corporate products. Although students were not necessarily naïve and easily coerced into becoming mindless consumers of corporate products, students and their teachers readily accepted that sponsorship, product placement and marketing in schools were normal, natural, necessary and mostly harmless. Healthy lifestyles education programmes represent a new ‘brand’ of health, health education and corporation. The child-citizen is governed to become the child-consumer. Corporations’ anxieties about being blamed for childhood obesity are fused with technologies of ‘healthy consumption’: the consumption of corporate products, corporate philanthropy, the corporate brand and corporate ‘education’.     

我国城市群众足球运动发展历程回顾及策略分析

基于当前迈向体育强国发展战略及足球运动发展面临现实困境背景下,主要运用文献资料调研、专家访谈及问卷调查法等遵循历史逻辑线索,通过对我国城市群众足球运动发展历程进行阶段性系统回顾与分析,追溯、把握群众足球运动文化脉络沉淀,探索其发展特征与规律,并通过探析足球发达国家群众性足球普及、启示及中外在足球发展中主要差距基础上,提出其发展策略,为新时期新形势下群众足球及足球项目系统工程健康发展提供参考.     

‘Highlander Ithimu yezwe lonke!’: intersections of Highlanders FC fandom and Ndebele ethnic nationalism in Zimbabwe

Football is one of the most emotive cultural forms through which people experience and express nationalism. The study demonstrates intersections of Zimbabwean Premier Soccer League (PSL) team – Highlanders FC fandom and Ndebele ethnic nationalism in Zimbabwe. This nationalism challenges state narratives of a ‘united Zimbabwe’ and advocates for secession of Bulawayo and Matabeleland provinces to form an ‘independent Ndebele nation’. Literature on Zimbabwean football has under-theorized its interface with football discourse. The author was an observer as participant in Zimbabwean football stadia for a four-year period observing terrace rituals, especially songs and chants during Highlanders FC matches. In-depth interviews were also conducted with selected fans to get clarity on observed issues. The study concludes that while discussing secession is criminalized and condemned as ‘tribalism’ in Zimbabwe, Highlanders FC fandom is a critical site where some people express feelings and aspirations towards establishment of a separate ‘independent Ndebele nation’.     

Understanding China’s School Football Fever in the Post-Beijing Olympic Era, 2009–2016: Policy and Practice

Abstract

This article aims to understand the current policies, practices, and challenges in the sphere of football training in schools of China by investigating campus football development in Anhui province. From 2009 to 2016, China has formulated policies to improve the popularity of football at the school level. With the Chinese government’s investment, the number of primary and secondary schools with specialized football training facilities has increased to 13,382 by 2016. These schools with football as a specialty (SFS) enjoy policy support in teaching, training, competitions, and in many other fields. By employing semistructured interviews, participatory observations as well as an analysis of various policy documents, this article provides an insight into the implementation of China’s school football policies by local government. It shows that these SFS have demonstrated desires and capacities to develop football performance in response to demands from the Chinese government. However, a number of developing issues exist in both SFS and non-SFS, such as lack of football fields for training and shortage of professionally qualified coaches as well as tensions between football training and other subjects learning. China still needs more time to fulfil her task for the promotion of grassroots football on campus and to achieve elite football dreams.     

Football Museums: History,Identity, and Connection

Abstract

With an increasing number of museums of popular culture, the portrayal of the ‘pop’ and everyday life experiences has linked museums more closely with projections of identities. Engaging with one of world’s most popular sports, football museums enhance the possibilities of reaching a wider public and of providing forums for issues of history and identity. Based on research conducted at the National Football Museum in Manchester and the Linzi Football Museum in Zibo, a cross-cultural study of how football museums represent the history of football, construct identities, and promote communications between different football cultures is provided. By examining the exhibiting practices, activity programmes, cultural settings of the two football museums, as well as connections between them, this article joins continuing efforts to understand the interpretations of football culture, with objectives of introducing the usually ignored Linzi Football Museum to the football world and communicating the development of football museums to a wider audience.     

Ethnographic engagement from within a Football in the Community programme at an English Premier League football club

The present paper draws upon six years of applied practitioner research experience of the authors who were based within a Football in the Community (FitC) programme at an English Premier League football club in a deprived community in the UK. The paper explores the critical emergent issues concerned with participant recruitment, engagement and retention within a range of FitC physical activity, health improvement interventions with the following populations; primary school children, families, men aged 18–35?years and men aged 55?years and above. Results are drawn from a range of ethnographic, reflective and observational data collection and analysis techniques undertaken by the authors. A first person writing style is used alongside creative non-fiction vignettes. Results relating to the effectiveness of a range of behaviour and lifestyle change interventions are discussed. The authors conclude with a series of proposed operational and strategic ways forward for FitC schemes.     

Football friends: adolescent boys’ friendships inside an English professional football (soccer) academy

This qualitative research draws on data from semi-structured, in-depth interviews to examine the friendships of 12 adolescent (14- and 15-year-old) boys within a professional football club Academy: a setting marked by competition for places. Findings highlight how boys fail to develop ‘deep’ friendships with other boys inside the club; their peer-relationships, even when described as ‘friendships’, are devoid of trust and emotional intimacy. Instead, ‘being mates’ is experienced within parameters of instrumentalism and individualism leading to superficial and inauthentic friendships. There is some indication that boys developed closer friendships with boys outside of the Academy, suggesting that competition is implicated negatively in friendship-building and hinders the capabilities of these boys to develop close friendships with teammates. Concluding this paper, we acknowledge limitations of our data, discuss implications and challenges for football academies, and highlight directions for future research.     

Walking football as sustainable exercise for older adults – A pilot investigation

The health benefits of playing football and the importance of exercise and social contact for healthy ageing are well established, but few older adults in the UK take enough exercise. Football is popular, flexible in format and draws players into engrossing, effortful and social exercise, but the physical demands of play at full speed may make it unsustainable for some older adults. Restricted to walking pace, will play still be engaging? Will health benefits be retained? Will physical demands remain manageable? This pilot study aims to investigate: (1) the experience of older adults playing walking football every week, is it sustainable and rewarding, (2) the intensity and locomotor pattern of walking football, (3) the scale and nature of walking football health benefits and (4) possible cognitive benefits of playing walking football through measures of processing speed, selective and divided attention and updating and inhibition components of executive function. ‘Walking football’ and ‘waiting list’ groups were compared before and after 12 weeks of one-hour per week football. Walking football was found to be engaging, sustainable for older adults and moderately intensive; however, selective health and cognitive benefits were not found from this brief intervention.

Highlights

• Walking football is a lower impact but authentic form of football that enables older players to extend their active participation.

• Walking football is enjoyable and moderately demanding and may be a sustainable form of exercise for older adults.

• Health and cognitive benefits to playing walking football were not found.