校园网上购物系统设计

将现有的网上购物系统与现今大学校园实际情况相结合,着重论述了校园网上购物系统的功能需求与主要模块的设计。     

基于ASP的网上购物系统的设计

网络购物已经成为当下流行的时尚购物方式,因此,大量的企业急需拥有自己的网上销售平台,由此网络购物系统具有很高的设计开发价值。本文从技术角度进行基于ASP网络购物系统的设计,搭建网络购物系统购物实现架构,分析购物流程,并对前台页面、购物工具、后台管理及数据库进行论述,搭建基于ASP的网上购物系统平台。     

电子商务——网上图书购物系统

网上购物系统主要实现了在网络空间上的购物过程,节省购物时间,简化了购物流程。     

基于Rational Rose小型网购系统的设计与建模

小型网上购物系统是现代电子商务的代表,通过网上购物系统来实现对个人和商业零售企业提供信息化管理。本系统是一个基于Internet,采用B2C模式,并根据现有的网上购物系统的现状设计开发的电子商务平台。它不但可以扩大商家的规模和市场影响力,而且可以减少企业的经营成本,提高工作效率。     

网上购物的影响因素分析与综合集成模型

结合相关理论与模型,分析消费者采用网上购物的影响因素,并由此建立网上购物的综合集成模型。模型描述消费者采用网上购物的影响因素以及各因素之间错综复杂的关系,从而能够获得对网上购物采用过程的全面理解与认识。     

网上购物的影响因素分析与综合集成模型

结合相关理论与模型，分析消费者采用网上购物的影响因素，并由此建立网上购物的综合集成模型。模型描述消费者采用网上购物的影响因素以及各因素之间错综复杂的关系，从而能够获得对网上购物采用过程的全面理解与认识。     

商城网上购物系统概要设计

针对商城网上购物系统展开了论述。     

中国网上购物成功因素实证研究——基于深圳市大学生的问卷调查

采用Torkzadeh所提出的125个测量项目进行两阶段的在线问卷调查和探索性因子分析,以深圳市具有网上购物经验的大学生为调查对象,实证研究了影响中国网上购物成功的因素.通过对有效样本进行探索性因子分析,得到手段目标4个因子,分别命名为产品选择性、交易错误、卖方可信性和购物系统有效性;基础目标4个因子,命名为购物便利性、客户关系、产品价值和网络环境.由于中西方文化和环境的差异,手段目标与Torkzadeh的研究结果有所不同,但是基础目标完全相同,以基础目标来衡量影响网上购物成功的因素具有一定的价值.最后基于研究结论对网上商店经营者和交易平台提供商提出了相关的对策建议.     

网上购物在中国的创新扩散分析

随着互联网在商业活动中的广泛运用,一种新型的购物方式--网上购物开始兴起,并将成为消费者未来的主要购物方式,这也是商品消费的发展趋势。同时,对于习惯了传统购物的人们来说网络购物还只是一个新生事物,是一种崭新的购物渠道和全新的购物体验,消费者对网上购物还存在诸多顾虑甚至偏见。为了深入了解并解决这一问题,该文研究了网上购物这种创新的购物方式在上网人群中是如何进行扩散的,即用传播学的创新扩散理论来研究网上购物的扩散过程。     

网上购物在中国的创新扩散分析

随着互联网在商业活动中的广泛运用,一种新型的购物方式——网上购物开始兴起,并将成为消费者未来的主要购物方式,这也是商品消费的发展趋势。同时,对于习惯了传统购物的人们来说网络购物还只是一个新生事物,是一种崭新的购物渠道和全新的购物体验,消费者对网上购物还存在诸多顾虑甚至偏见。为了深入了解并解决这一问题,该文研究了网上购物这种创新的购物方式在上网人群中是如何进行扩散的,即用传播学的创新扩散理论来研究网上购物的扩散过程。     

Defining the determinants of online impulse buying through a shopping process of integrating perceived risk,expectation-confirmation model,and flow theory issues

Since much online shopping is attributed to online impulse buying, it is important to define this particular shopping process. This process has three important issues, perceived risk for virtual stores as well as e-store design and psychological state for online shopping. This is because consumers are both system users and impulse buyers when shopping on e-stores. E-store design is based on the interaction of customers with e-stores and the expectation-confirmation model supports examination of this issue with a wide familiarity in IT use. Psychological state is emotional responses to the stimulus of products in e-stores and flow theory, with task skill and task challenge as precursors, is suitable for exploring this issue. Grounding on the three issues, this study proposes a new research model with these considerations to thoroughly examine the determinants of online impulse buying. Flow state and customer satisfaction also interact with each other. Empirical research shows an important link for the three defined issues of online impulse buying.     

Effects of cross-platform multichannel shopping on online customer–firm relationship length,depth, and breadth: An empirical investigation

The rise of online retail platforms has facilitated customers to purchase from the same firm across multiple platform channels. It is challenging for firms to maintain online customer–firm relationships as customers are easily attracted by competitors on different platforms. While previous studies focus on offline-online multichannel shopping, how cross-platform multichannel shopping affects customer–firm relationships is largely neglected. Utilizing longitudinal customer data from an online seller with channels on two major Chinese retail platforms, we found that cross-platform multichannel shopping lengthens, deepens, and broadens online customer–firm relationships. Cross-platform multichannel shopping has a stronger positive effect on the length and depth of online customer–firm relationships as the duration before multichannel shopping increases. After cross-platform multichannel shopping, customers who revert to the original channel weaken their relationship with the firm compared to those who keep using both channels or migrate to another channel. Our empirical results contribute to the literature by examining novel multichannel shopping behavior and its dynamic process. The findings also provide insights into customer relationship management by targeting cross-platform multichannel shopping customers.     

在线评论有用性关键影响因素识别研究

在线评论的出现推动了消费者网络购物决策行为的展开,以DEMATEL方法为基础,研究在线评论有用性的影响因素,为进一步促进消费者网络购物决策,推动网络购物决策理性行为的展开提供理论借鉴。在构建在线评论有用性影响因素体系基础上,运用模糊集理论与DEMATEL方法,分析15个影响在线评论有用性因素的属性及其相互关系,并识别出其中消费者专业知识、评论者信息披露、商品涉入度、评论写作风格、评论及时性以及评论信息完整性等6个关键影响因素。根据研究结论提出消费者信息管理是当务之急,商家需要进一步针对不同价位商品,注重评论内容的管理,促进消费者间的社会交流。     

交易经验在平台式网购顾客满意度评价中的调节作用

构建并检验了交易经验在平台式网购环境下对网络零售质量、购物价值与顾客满意度关系的调节作用概念模型。实证结果显示:网络零售质量的不同维度对购物价值和满意度有不同的影响作用;网购者的功能价值感知对满意度的影响作用因交易经验不同而存在显著差异。在此基础上,提出了管理启示、研究局限及未来研究方向。     

电子商务保险业务模式探究——以网上购物为例

针对目前电子商务安全的瓶颈,文章以网上购物为例,提出了一种新的网上购物保险业务模式,并对其理念进行了阐述。通过保险公司对网上购买的商品实施保险,对其可行性及必要性进行了具体的分析。文章具体解决了所提出保险模式将面临的现实问题及实现的方法,总结了这种保险模式的意义及它会对网上购物方式产生怎样的影响。以网上购物保险业务模式为例,给电子商务市场安全带来一个新的保险模式。     

基于执行意向理论的网购评论行为反应模式研究

以执行意向理论为基础,利用文本挖掘技术和社会网络分析方法对网购评论行为反应模式进行了初步探索。研究发现:驱动网购评论行为的因素按影响由大到小依次为网购体验、感觉与知觉、商品细节、包装品质、时间感知、色彩偏好、空间转移、价值让渡、人际网络、口碑传播、环境感知、情绪反应和决策行为等;网购目标导向体现为实用、享乐、速度、社交、让利、炫耀、情感、忠诚、分享、推荐和认同导向等行为目标,以及在其刺激下表现为抱怨、焦虑、紧张、愉悦感、恐惧感、情绪起伏、行为忠诚、口碑传播等网购行为反应;深入分析网购评论行为反应的6个主要过程及行为结果,为多学科交叉研究提供了一种可借鉴的方法。     

An investigation of consumers’ webstore shopping: A view of click-and-mortar company

Consumers’ shopping intention is central to a Webstore's success. While past information system (IS) studies have examined this phenomenon extensively, they have focused on examining the single channel of e-tailing only. Knowledge of consumers’ cross-channel shopping behavior, which is common nowadays, was scarce. This study has empirically investigated a research model proposing how consumers’ brand loyalty in the retailing channel may impact on their shopping intentions at the same brand's Webstore. Specifically, in contrast to the system approach examined by past IS studies, this study has undertaken a brand perception approach and uncovered that by shaping consumers’ online perceptions of brand familiarity and Webstore reputation, consumers’ offline brand loyalty directly and indirectly enhances their trust in Webstore and lead to a higher shopping intention. Practical suggestions for click-and-mortar companies in building their channel strategies were proposed accordingly.     

网络购物行为的影响因素分析

随着互联网和电子商务的发展,网络购物成为人们谈论的热点问题。以我国中学生为研究对象,从内外两方面来探讨影响中学生网络购物行为的各种因素。     

初始网络信任和持续网络信任形成与作用机制比较/FONT

网络信任的缺位是制约电子商务进一步发展的主要瓶颈,探讨消费者信任的决定要素及由此产生的行为意愿,对于指导业界制定正确的消费者信任提升策略具有重要意义。本研究认为,无网络购物经验消费者初始信任的形成和作用机制与有网络购物经验消费者的持续信任形成和作用机制存在较大差异,为此,分别建立了两类消费者的网络信任模型。基于B2C和C2C网站消费者的大样本数据,采用结构方程建模方法,实证检验了理论模型和相应的一系列假设。研究结果表明：（1）两类信任的形成机制存在明显差异。无网络购物经验的消费者,基于对卖家声誉、网站安全性和网站易用性等反映客体（卖家和网站）特征的因素的感知,判断是否应当信任卖家;有网络购物经验的消费者,则更依赖对商家响应能力和联系沟通水平等反映双方互动特征的因素的体验,判断是否应当继续信任卖家。（2）两类信任的作用机制相似。不论是网络初始信任还是网络持续信任,都决定了消费者的信息提供意愿和网上购物意愿,并且网上购物意愿与信息提供意愿正相关。     

Examining online consumers’ behavior: A service-oriented view

Retailers’ websites are an important interface between retailers and their customers. The various features and elements that retailers include on their websites play a critical role in attracting customers and ensuring their satisfaction with the online shopping process. By conducting a three-phased study, we identify how the elements of a website shape customers’ salient beliefs. These salient beliefs, in turn, determine the level of customers’ satisfaction with the website. This study provides both theoretical insights into the beliefs of online shoppers and practical insights for retail website operators. Specifically, we argue that when retail websites are constructed to include several specific elements that appeal to the key salient beliefs of information quality, service quality, and system quality, retailers will increase customers’ satisfaction with the online shopping process.