创新属性分析及创业营销策略选择

创新的相对优势从根本上影响创新能否扩散,可观察性和可试验性影响创新的扩散速度,相容性和复杂性直接影响创新的采纳率。在创新相对优势的基础上,判定创新属性对创新扩散影响的层面,制定创新型产品的市场调研、市场细分、目标市场选择、品牌定位、价值提供、价值传递和营销沟通等方面的营销战略,可以提高创新型产品成功商业化的可能性,帮助企业创新获得成功。     

网络教育环境下教师角色的定位

网络在教育中的广泛应用,引发了新一轮的教育改革,而教师作为教学的主体,地位受到了严峻的挑战.本文用理论分析的方法探讨了网络环境对知识状态的改变、对教育本身的影响和老师的行为变化,揭示了网络时代教师角色转型的必要性及传统教师角色的局限性,总结出了网络教育环境下教师应有的角色,最后提出了在网络教育中教师角色转交的关键要素及对教师角色进行研究的目的所在.     

基于卫星通信新技术的网络教育研究

在对基于卫星通信新技术的网络教育进行研究的基础上,讨论了其对比基于地面网架构的网络教育所具有的优势,举例说明了基于卫星通信新技术的网络教育应用模式、系统组成和相关配置。     

基于CSCL的网络教育模式初探

信息技术的迅速发展使得计算机支持的协作学习（CSCL）逐渐成为网络学习的一种重要形式。在对CSCL的内涵、特点探讨的基础上,阐述基于CSCL的网络教育模式的特色和优势,以及可能存在的一些潜在问题。如果能将潜在问题处理好,就可以充分发挥网络的各种教育功能和丰富的教育资源优势,向教育者和学习者提供一种新的教育方式。将基于CSCL的网络教育模式应用于教育领域,将有利于传统学与教的行为改变。学习者也可以在学习过程中相互支持相互关心,形成密切的协作学习关系,逐步培养学习者的团队意识和合作精神。     

对网络教育教师角色与定位的思考

蓬勃发展的网络教育使教师角色发生了新的变化。这要求教师能正确理解自己的角色变化,并根据这一变化,重新对自己进行定位,从而不断完善教师的职能和作用,为适应网络教育,提高网络教学质量做好积极的准备。     

网络教育对教育公平的影响

追求社会公平是人类的梦想,而教育公平是实现社会公平的必经之途,因为教育公平是社会公平之本。当前,网络教育已经被神话,有人认为网络教育可以解决目前教育领域所产生的缺陷。针对这种状况,本文探讨了网络教育的现状以及对实现高等教育公平的正负影响,旨在实现相对的教育公平。     

网络教育资源利用的影响因素分析研究

以"全国中小学教师专业发展状况调查和政策研究数据库"为基础,阐述中小学教师在教学活动中利用网络教育资源的总体状况,并分别从教师个体特征、教学环境和教育技术培训三方面探讨影响教师网络教育资源利用的主要因素。研究发现：网络教育资源已成为学校教学的主要信息来源,但中小学教师网络教育资源的利用频度较低。教师的年龄、学历、授课学段、学校所处的地域、是否参加过教育技术培训以及是否重视教育技术培训等是决定其是否经常利用网络教育资源的重要因素,并提出相应的建议。     

网络教育对教育事业的冲击与规范

网络教育是对教室教育的补充与开拓，是人类终生教育发展的需要和开拓的时代需求的产物，同时也是信息化的最大功绩之一。网络教育虽然具有明显的不足与欠缺，但也具有明显的优点与优势，它是人类终生教育的最佳选择模式。因此，网络教育是值得大家积极参入的自我提升、自我打造、自我发展、自我完善和进取的最佳教育模式。     

我国网络教育的现状及对策研究

本文试从网络教育的概念、特点和现状入手,指出制约我国网络教育发展的主要问题,并提出现阶段发展我国网络教育一些对策:加大对网络教育的宣传力度,大力提倡网络教育;通过多种渠道筹集资金,加大对网络教育的投资力度;转变教学观念,培育网络时代的师生;整顿网络秩序,加强网络教育的监管力度;大力开展网络教育的理论研究,建立客观、公正、科学的网络教育评价体系和评价标准     

基于电大系统的网络教育软实力研究

电大系统网络教育的软实力实际上是相对于硬实力来讲的,网络教育软实力是一个很抽象的概念,它的存在并非是一个实物,而是由很多非物质性力量构成。广播电视大学(以下简称电大)是国内较早参加网上教育的大学之一,其校园网的构建也相对成熟,整个全国电大系统内的网上教学也逐步开展。我们在参与网络教育管理的过程中,觉得电大系统的网络教育在软实力方面还有许多需要注意改进与完善的地方,本文从电大系统网络教育软实力的构成开始分析,并结合实际对提升软实力的方法措施进行初探。     

Big data analytics adoption: Determinants and performances among small to medium-sized enterprises

Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption helps managers to employ appropriate initiatives that are vital for effective implementation. The results enable BDA service providers to attract and diffuse BDA in small to medium-sized enterprises.     

文化创意众筹平台的项目融资绩效研究

   我国进入经济转型机遇期以来,一种新兴的互联网金融模式—众筹,给初创企业及个人创业者提供了全新的营销方式和筹资渠道。众筹融资绩效不仅是创新项目发起人关注的核心问题,也是众筹平台兴衰的决定因素。本文基于创新扩散理论,对众筹项目特征进行理论抽象,构建创新项目融资绩效的影响机制模型,实证分析相对优势、兼容性和可观察性创新特征对众筹项目融资绩效的影响,并探讨项目状态和发起人信息披露在此影响机制中的调节效应。研究结果表明：众筹项目的相对优势和兼容性特征均正向影响众筹项目融资绩效;项目状态和发起人信息披露均正向调节相对优势与项目融资绩效的关系,而负向调节可观察性与项目融资绩效的关系;仅发起人信息披露负向调节兼容性与项目融资绩效的关系。     

知识属性、知识关系与研发合作企业创新绩效

    本文依据知识基础观和组织学习理论,建立企业知识属性和企业间知识关系共同影响企业创新绩效的综合分析框架,研究合作伙伴知识多样性、合作伙伴与焦点企业间知识相关性对焦点企业创新绩效的影响,以及焦点企业内部知识复杂性的调节作用,并运用医药行业上市企业2007—2016年专利数据和负二项回归模型验证相关假设。研究发现：合作伙伴知识多样性对焦点企业创新绩效有正向影响,焦点企业知识复杂性对该关系有负向调节作用;合作伙伴与焦点企业间知识相关性对焦点企业创新绩效有倒U型影响,焦点企业知识复杂性对该关系有正向调节作用。     

Impact of organizational support on organizational intention to facilitate knowledge sharing

Knowledge sharing can be viewed as an organizational innovation that has the potential to generate new ideas and develop new business opportunities through socialization and learning process of knowledge workers. Moreover, numerous scholars have proposed that interpersonal trust is an important facilitator of knowledge sharing. This study aims to develop a research model examining how organizational support influences the intention to facilitate knowledge sharing through organizational perceptions of innovation characteristics (perceived relative advantage and compatibility) and interpersonal trust. Data from a survey of senior executives in Taiwan were used to test the proposed research model. Confirmatory factor analysis was conducted to examine the validity of the measurement model, and the structural model also was analyzed to test the associations hypothesized in the research model. The results showed that organizational support is positively associated with organizational perceptions of innovation characteristics (perceived relative advantage and compatibility) and interpersonal trust, which in turn are positively related to organizational intention to facilitate knowledge sharing. Implications for organizations are also discussed.     

动态环境下企业战略过程的创造性和复杂性研究

在介绍企业战略过程相关概念的基础上,从战略逻辑的演进出发,探讨了从适应性向创造性战略逻辑的演进规律,进而在此框架下分析了动态环境下企业战略过程的创造性和复杂性特征,指出企业的战略过程是一个复杂系统,基于复杂性科学的战略过程理论研究是战略过程研究的趋势和难点。     

Web2.0情境下基于调节焦点理论的高校科研团队知识隐藏研究

以调节焦点理论为基础,探讨高校科研团队中领导语言框架对团队成员知识隐藏的影响及其内在机制。采用问卷调查方法对多地高校科研团队中的研究人员进行了调研。以217份有效数据为样本进行假设检验,实证分析得出以下结论:领导语言框架对知识隐藏有显著影响;团队成员情境调节焦点中介了领导语言框架与知识隐藏间的关系;Web2.0情境能够有效调节情境调节焦点对知识隐藏的影响。     

Examining users’ knowledge change in the task completion process

This paper examines the changes of information searchers’ topic knowledge levels in the process of completing information tasks. Multi-session tasks were used in the study, which enables the convenience of eliciting users’ topic knowledge during their process of completing the whole tasks. The study was a 3-session laboratory experiment with 24 participants, each time working on one subtask in an assigned 3-session general task. The general task was either parallel or dependently structured. Questionnaires were administered before and after each session to elicit users’ perceptions of their knowledge levels, task attributes, and other task features, for both the overall task and the sub-tasks. Our results support the assumption that users’ knowledge generally increases after each search session, but there were exceptions in which a “ceiling” effect was shown. We also found that knowledge was correlated with users’ perceptions of task attributes and accomplishment. In addition, task type was found to affect several aspects of knowledge levels and knowledge change. These findings further our understanding of users’ knowledge in information tasks and are thus helpful for information retrieval research and system design.     

Impact of irritation and negative emotions on the performance of voice assistants: Netting dissatisfied customers’ perspectives

With the rising popularity of voice assistants like Alexa, Siri, etc., understanding the service gaps experienced by customers has become imperative. In unison, limited studies are focusing on the perspectives of dissatisfied customers. This research aims to address this gap by suggesting the antecedents of technology irritation and its impact on the overall performance of voice assistants. The study uses a mixed-methods approach by analyzing the data gathered from user interviews, online reviews from users, and also empirical surveys. The qualitative study, capturing both etic and emic perspectives, found problems related to responsiveness, usability, platform, connectivity, and compatibility of VAs. While the empirical study revealed that utility gratification and service quality have a significant impact on technology irritation. The findings also show that customers from negative high and low arousal emotion groups have varying perceptions about utility gratifications.     

集成创新过程中的知识粘性表现及对策分析

知识粘性是知识转移过程中体现出来的困难因素.集成创新是以开放的产品建构来集成多种来源的技术,如何克服集成创新过程中的知识粘性成为技术集成创新成功的关键.本文将技术集成创新的过程分成三个阶段并研究了三阶段知识粘性的不同表现.第一阶段主要是吸收知识的能力、知识的相容性、多样性技能人才等;第二阶段主要是现有的知识技能存量、领域本体、知识来源的品质等;第三阶段主要是新知识的应用及其与预期目标的融合.分析了新科电子集团公司克服知识粘性实现系统集成创新的经验.研究目的在于帮助企业在开展集成创新时,针对三阶段知识粘性的不同表现,有针对性地采取克服知识粘性的措施,以提高集成创新的效率.     

An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust

Rapid advances in mobile technologies and devices have made mobile banking increasingly important in mobile commerce and financial services. Using innovation diffusion theory and knowledge-based trust literature, this study develops a research model to examine the effect of innovation attributes (perceived relative advantage, ease of use and compatibility) and knowledge-based trust (perceived competence, benevolence and integrity) on attitude and behavioral intention about adopting (or continuing to use) mobile banking across potential and repeat customers. Based on a survey of 368 participants (177 for potential customers and 191 for repeat customers), this study uses a structural equation modeling approach to investigate the research model. The results indicate that perceived relative advantage, ease of use, compatibility, competence and integrity significantly influence attitude, which in turn lead to behavioral intention to adopt (or continue-to-use) mobile banking. Additionally, by using multi-group analysis with t-statistics, the results found that the antecedents of attitude toward mobile banking differ between potential and repeat customers. The implications for research and practice and future research directions are discussed.