Fixing contradictions of education commercialisation: Pearson plc and the construction of its efficacy brand

ABSTRACT

This paper explores some of the fundamental contradictions related to the commercialisation of education and how Pearson plc – ‘the world’s leading multinational education company’ – is trying to overcome these challenges through discourse and semiotics. Pearson’s Efficacy Framework is a semiotic-calculative device created to measure the impact of educational products and services sold by the company. This paper examines the ways in which the efficacy programme and tools developed by Pearson represent a type of ‘social fix’ intended to resolve contradictions linked to education commercialisation by demonstrating the ‘measurable impact’ and ‘outcomes’ resulting from its educational products and services and communicating that to customers, shareholders, policymakers, state managers and partners. Efficacy will be analysed as it relates to a hegemonic ‘knowledge brand’ in the making in education that is being actively promoted and appropriated by Pearson. Pearson, therefore, aims to construct a corporate brand and reputation around efficacy based on legible measures of performance, which this paper argues is in response to risks and contradictions associated with the commercialisation of education.     

Doctoral Interns’ Perceptions of Preparedness to Work with Victims and Survivors of Sexual Assault at University Counseling Centers

ABSTRACT

Counselors at university counseling centers (UCCs) should be prepared to provide services to sexual assault victims and survivors, as an estimated 23% of females and 5% of males are assaulted during college, with rates being higher for sexual and gender minority students. We surveyed doctoral interns (N = 49) at UCCs regarding interns’ training and educational experiences during their graduate programs, practicum, and internship placements, as well as the services that the interns and UCCs provide to recent victims. Among our findings, 96% of the sample had expected to work with a recent victim, 82% had already done so, and only 22% perceived themselves as fully prepared to provide such services. In addition, the majority of UCC interns had focused on sexual assault cases during case conferences, didactic trainings, and supervision. These results have implications for graduate programs and internship sites.     

On international trade in educational services: an interpretation of the regulations and China’s WTO commitments

The General Agreement on Trade in Services (GATS) of the World Trade Organization (WTO) covers educational trade services. Hence, all the regulations of the GATS have to be followed in the international trade of educational services. Having acceded to the WTO, China is starting to fulfill the rights and obligations as a member by completely respecting international trade, services and intellectual property laws. At the same time, it is also starting to fulfill some of the commitments it made in the GATS, such as expanding activities on trade in educational services. Comprehending the fundamental regulations and China’s commitments is significant towards promoting China’s international trade in educational services. __________ Translated from Journal of Beijing Normal University (Social Sciences), 2004 (1)     

Evolution or Revolution: dilemmas in the post ERA management of special educational needs by local authorities

Abstract

The management by local education authorities (LEAs) of provision for special educational needs has long proved problematical, especially in mainstream schools. In the period following the 1981 Education Act, many LEAs sought to develop a ‘continuum of provision’ by the central direction of resources into the mainstream, but with limited success. In the wake of the 1988 Education Act, LEAs will need to pursue a more collaborative approach to the development of special needs policy. Examples of such approaches are studied and a model of an interactive relationship between schools and LEAs is proposed. Finally, the implications for LEA support services are discussed together with suggestions of a distinctive role for institutions of higher education.     

Editorial

ABSTRACT

An enduring concern for educational policy in many affluent countries is the endemic nature of educational inequalities that are predominately located in poor urban contexts. Given the inabilities of school reform per se to deal with these inequalities, the paper focuses on issues of scarcity and spatial processes that are implicated in the formation of young people's educational identities – identities that then mediate the conversion of educational resources into educational attainments or achievements.     

Serving the preschool gifted child: Programming and resources

Highlighting the unique educational needs of gifted and high ability preschoolers, this article guides the reader to consider the characteristics of young gifted children along with appropriate assessment practices in planning educational programming. A triarchic approach to programs and services for gifted preschoolers is outlined with major emphases on an integrated curriculum, ongoing evaluation, and parental involvement. Specific strategies including internet resources are described to guide practitioners in providing optimal learning environments for this distinctive student population.     

Student support via audio teleconferencing: Psycho‐educational workshops for post‐bachelor nursing students

Abstract

Although the provision of student services for distance learners is recognized as critical, the development of effective services for distance learners has been minimal. This paper will provide an overview of a recently initiated project designed to provide student services via audio teleconferencing to a population of Post‐R.N. Bachelor of Nursing students at the University of Calgary. A series of psycho‐educational workshops was developed to ease the transitions first to the distant student role and then back to the role of worker. These workshops were implemented and evaluated in terms of both process and content. Evaluation results indicated that the teleconference delivery of psycho‐educational workshops is effective in providing support services to distance students.     

The Economics of Education: From a Free Social Benefit to the Commercialization of Educational Services

Abstract

The article discusses the specific features characterizing the development of the market for commercial educational services under modern Russian conditions. The study finds that many parents have reacted negatively to the introduction of market forces to the education sector. Paid educational services provided by the school are not popular despite the fact that they offer a number of advantages. The results of the study have revealed a number of factors that have led to the expansion in the sector of informal education, includeing low teacher salaries, difficulties in registering a tutoring service business, the desire to reduce financial costs, and the fact that schools insufficiently prepare students to pass the Unified State Exam. The movement of students who seek assistance from the informal educational sector has placed a strain on the institutional relationships between students and teachers.     

Chinese parental involvement and class-based inequality in education: the role of social networking sites

ABSTRACT

Based on an ethnographic study, this article presents the class-based disparities of Chinese parents’ usage of WeChat, the dominating social networking mobile application in China, in their educational involvement. We find that middle-class parents are the privileged ones who have exploited the use of WeChat not only as a medium for communication, but more as a mode of influence. Through WeChat, their various forms of capital are channelled to catalyse changes in their children's education. In contrast, working-class parents tend to act as absent participants in using WeChat for their educational involvement. We argue that WeChat has brought forth the consequence of widening the arena for winning or losing at the educational game for parents from different social classes. We call for corrective policies and guidelines on the usage of WeChat and other SNSs technologies in home–school dynamics.     

Case study on special needs education in Pakistan: the process of inclusion

ABSTRACT

This paper presents an overview of the present educational system and structures in Pakistan. Historical developments in special education are reviewed, and legislation, policy, administration and organization at the national, regional and local levels are described. Efforts are under way in Pakistan to move away from the dual system of education, in which children with special educational needs receive educational services in special schools, towards an inclusive school system. Initiatives to mainstream children are being launched in pilot projects, and efforts are being made to build linkages between special and regular schools. Under the term ‘special needs education’, the trend is to shift the focus from disability categories towards building the capacity of the schools and providing needed support services. It is envisioned that the first step in promoting inclusion is to consolidate the dual administrative structure into a single system, with a clearly defined policy and plan for accommodating children with special needs within ordinary schools.     

The potential for developing educational farms: a SWOT analysis from a case study

ABSTRACT

Purpose: Educational farms (EFs) serve a number of social and economic functions and are part of the debate about new learning environments, multifunctional agriculture and firm diversification. Through the analysis of a case study, this paper aims to identify strengths and weaknesses, opportunities and threats (SWOT) of EFs and key factors for setting a development strategy.

Design/Methodology/Approach: A direct survey to EFs in Molise region (IT) was implemented during April-May 2017 and results were assessed following a SWOT approach.

Findings: Strong motivation and connection with agritourism activities are strengths of EFs in the region; small size, unskilled staff, lack of structured educational pathways, and limited profitability are the main weaknesses. Farms opportunities come from a territory rich in rural landscapes, environmental resources, and typical food products, and from a growing demand for educational tourism. Obstacles are in the institutional sphere and due to the absence of regional networks. Based on SWOT findings, key factors for EFs development are discussed.

Practical implications: EFs development requires innovative educational and managerial tools, a more concerted and proactive role for multiple stakeholders, and the implementation of a network approach. Study findings solicit actions from public institutions and advisory services to improve farmers’ skills.

Theoretical implications: The paper contributes to the theoretical debate about the need for a multidisciplinary approach in dealing with the analysis of EFs.

Originality/Value: The analysis underlines the importance of internal and external drivers in stimulating farms and institutions to support diversification strategies, rural development and transformation processes in inner areas.     

Influence of voluntary coffee certifications on cooperatives’ advisory services and agricultural practices of smallholder farmers in Costa Rica

ABSTRACT

Purpose: This article explores how voluntary certifications influence the way cooperatives provide advisory services to their members and the influence of these services on agricultural practices. Design/Methodology/Approach: Case studies were conducted in four representative Costa Rican cooperatives interviewing twenty interviewed cooperative administrators and members to determine changes in advisory services and farming practices over the past twenty years and factors which influenced those changes. Findings: Certifications induce cooperatives to offer new services to support farmers. Cooperatives form collaborations with new stakeholders or reconfigure existing collaborations to provide advisory services to their members. These services have helped to shape farmers’ attitudes about sustainable farming practices, though farm-level changes may be small. The main change at the cooperative level is adding new topics for group training, and certification issues are directly linked with practices such as maintaining a farm record book or wearing a mask when applying pesticides. Practices which compete with productivity are unlikely to change. Practical Implications: The results are useful to improve the advisory services provided by cooperatives by better identifying the key issues to be addressed to fulfill the certifications’ requirements. Theoretical implications: Cooperatives are a relevant player to induce more sustainable practices, by providing or coordinating advisory services, but their efforts cannot be seen disconnected from a broader institutional environment. Originality/Value: We demonstrate that certifications change the intensity and scope of advisory services and induce cooperatives to engage with a more diverse network of stakeholders.     

Toward an Ontology of Practices in Educational Administration: Theoretical implications for research and practice

Abstract

In this article, we argue for a study of educational administration centered on an ontology of practices. This is an initial proposal for thinking about and conceptualizing practices in educational administration. To do this, first, we explore how practices are constituted and how they configure the social realities of practitioners. Second, we explore what an ontology of practices has to offer for our understanding of organizations. Third, we examine how an ontology of practices might inform our understandings of leadership in educational organizations, and we conclude by exploring some implications of an ontology of practices for the study of educational administration.     

What can evidence-use in practice learn from evidence-use in policy?

Abstract

Background: This paper approaches evidence-informed practice from the perspective of evidence-informed policy-making. Using the findings of a recent study of evidence-use by educational policy-makers to raise questions about evidence-use by educational practitioners, it seeks to explore what such a study might tell us about how to understand and improve evidence-use by educational practitioners.

Purpose: The paper aims, therefore, to identify potential connections, shared insights and common issues between evidence-use in policy and evidence-use in practice. It does this by focusing on two specific areas: the nature of the evidence (i.e. what evidence is used) and the nature of the use (i.e. how evidence is used). The paper outlines what was found about each of these aspects of evidence-use in policy, and then considers what questions and issues these findings might raise for evidence-use in educational practice.

Sample: The empirical study on which this paper is based was an in-depth study of the use of evidence within educational policy development in Australia. It focused on the development of three specific education policies within one Australian state education department and involved interviews with 25 policy-makers who were actively involved in the development of these policies.

Design and methods: The policy-based study involved the following data collection processes: (i) in-depth semi-structured interviews with 25 policy-makers who were involved in the development of the selected policies; (ii) documentary analysis of policy documents, background research reports and other relevant papers relating to the selected policies; (iii) unstructured observation (where possible) of meetings and events connected with the development of the selected policies; and (iv) feedback from 40 wider policy staff who took part in a verification workshop to discuss the project’s emerging findings.

Findings: Drawing on the findings from the original policy study, two areas of potential connection to evidence-use in practice are explored. First, in relation to ‘varieties of evidence and uses’, the negotiation of diverse evidence types and the potential for using evidence in multiple and varied ways appear to be features of evidence-use that are common to educational policy-makers as well as educational practitioners. Secondly, in relation to ‘narrowness of evidence sources’, there is potential for both policy-makers and practitioners to use a narrow (rather than broad) selection of evidence, due to a tendency to work with certain evidence types as a starting point (e.g. performance data) and a tendency to draw on certain evidence sources more frequently (e.g. well-known, familiar research sources).

Conclusions: This paper emphasises: (i) the need for more integrated (or joined-up) understandings of evidence-use across contexts of practice and contexts of policy; (ii) the importance of continued efforts to understand and represent evidence-use more effectively within educational practices; and (iii) the value of paying careful attention to the quality and qualities of evidence-use within and across the different settings of educational practice and policy.     

Staff appraisal: Lessons from United Kingdom industry?

Abstract

This paper examines staff appraisal and development in industrial and commercial organizations in the United Kingdom and discusses the extent to which the educational system can learn from them.

The appraisal and development programmes in three large organizations in the East Midlands region of England are reviewed and the extent to which the sort of models found in business might be applied to education is considered.

It is argued that industrial/commercial models of staff appraisal can be applied effectively in the educational context as long as they are tied in with the staff development process. A tenative list of recommendations felt to be applicable to the introduction of appraisal in education, and particularly further education, is provided.     

Confronting the Absurd: An educational reading of Camus’ The stranger

Abstract

This article examines the concept of the stranger and the experience of strangeness in Albert Camus’s The stranger. These themes have a range of synergies with educational thought. They also lead us to other concepts that may have a place in educational debate, in particular the concepts of the absurd and rebellion. This train of thought also has potential for educational practice. If we accept that strangeness has a positive place in education, Camus is insightful in allowing us to examine its pedagogical foundations and the wider conditions necessary to give rise to the experience of strangeness.     

Revisiting the Analects for a modern reading of the Confucian dialogical spirit in education

Abstract

This study investigates the educational thought of Confucius with focus on the educational relationship in the Analects, which is a historical text that defines the foundations of Confucianism. The first part of the investigation examines Confucius’ concept of the educational relationship and how it is characterized with a dialogical spirit, which consists of worldly and secular human-orientedness, co-existentiality as a fundamental principle for educational practice, and dialogue to become an ideal ruler through self-discipline. The second stage of this study further examines the spirit of dialogue in the Analects with consideration of its historical–cultural context. Through this process, the study unravels the historical and cultural limitations of original Confucian educational thought for modern society and proposes a possible way to reengage Confucius’ educational value in today’s modern educational context.     

Careers guidance services within the European Community: contrasts and common trends

The main features of the guidance systems for young people aged 14–25 in the Member-States of the European Community are outlined. A number of important differences are analysed: in terms of the main location of guidance services, the focus of such services, the range of guidance activities, the structure of financing, and the professional identity of those occupying guidance roles. At the same time, three common trends are identified which have a general if not universal validity across the Member-States: the view of educational and vocational guidance as a continuous process; the emergence of a more open professional model; and the greater emphasis on the individual as an active agent, rather than as a passive recipient, within the guidance process.     

A Market-research Approach to the Analysis of New Intake Student Support

This article explores the implications of the publication of the Green Paper on Every Child Matters, which proposes the most radical changes in services for children and their families since the Children's Act, 1988. The Green Paper focuses upon improving every level of professional support for children perceived to be vulnerable and in need. The legislation and subsequent changes will bring about a whole new agenda and philosophy that will directly or indirectly involve every school, teacher, paraprofessional and educational support service. It will also involve changes in supporting parents and carers, and lead to earlier intervention, more accountability and integration between services as well as enhancing workforce reform. In conjunction with the Anti-Social Behaviour Act, 2003, it will provide a new impetus for tackling truancy and disruptive conduct. It is also likely to lead to a rethink about the wider role of schools and aspects of pastoral care practice. Its implementation will require a reassessment of the continuing professional training needs of all teachers and senior professionals working in schools and in related activities such as education social work. The legislation will mean that schools are likely to become all-the-year-round community centres with amended opening hours in order to meet the needs of disadvantaged youngsters and their families.     

Measuring educational liberalisation. A global analysis of GATS

In this article, we examine the process of trade liberalisation of educational services in the framework of the General Agreement on Trade in Services (GATS) of the World Trade Organisation (WTO). Specifically, we analyse the factors that influence the undertaking of commitments on educational liberalisation by the member countries of the WTO. The text is divided into three parts. In the first, we examine in detail the methodology of GATS negotiation. Second, in order to measure the degree of liberalisation of educational services in the countries we construct an index called EduGATS. Finally, we review and analyse the commitments on liberalisation consolidated by member countries in terms of educational services. The sources of the primary data are the lists of commitments on services of the members of the WTO, interviews with delegations from member countries, documents on the position of various delegations and documents from the WTO Council for Trade in Services.