Listener‐member perceptions of marketing strategies employed by public radio stations

This study measured the attitudes of public radio listener‐contributors regarding listener‐focused marketing strategies used by public radio stations. Four hundred forty‐two questionnaires from Northern Colorado and Central Michigan were returned. Overall, respondents expressed a positive attitude toward on‐air fund‐raising. Although they held a slightly negative opinion of on‐air pledge appeals, these negative responses were offset by positive responses about the perceived need for such fund‐raising. Respondents appreciated receiving direct mail from their radio station, but were strongly opposed to telephone contacts. They also agreed that underwriting announcements sound more like commercials than in the past.     

Self‐regulation by stations∗

When a government operation is given all the money it asks for without question from the Congress, it means either that (a) it would be political suicide to turn them down, (b) that the national security is at stake, (c) that somebody goofed or that the Congress is past its normal adjournment date, or (d) that the operation is doing an outstanding job. When this situation arises several years in a row, and everyone insists that the fourth reason is the correct one, then it must be a very unusual operation. During the 20 years of its existence, RIAS (Radio in the American Sector of Berlin) often smoothly sailed through budget hearings at the same time that its parent State Department was receiving the roughest sort of Congressional treatment.

The story of RIAS is a fascinating one, following as it does every twist and turn in the relationships between the USA and the USSR over the problem of Berlin. The techniques employed by this station, and its relationships with its nominal superiors, offer food for thought not only to those interested in psychological warfare and propaganda, but to all those who are looking for ways to reach a target audience with a broadcast facility.     

Adult‐child conflict control expectancies: Effects on taking conflict personally toward parents

This article examines how adult child conflict specific control expectancies influence the tendency to personalize conflict with parents. Adult children (N = 195) completed measures of conflict control expectancies and personalization of conflict specific to their parents. Multivariate Analyses of Variance revealed significant differences among adult children reporting internal, moderate, and external control orientations and conflict personalization dimensions of direct personalization, persecution feelings, stress reaction, and positive/negative relational effect.     

To achieve editor＇s effective learning by all kinds of accessible resources

结合《中国药房》编辑部学习实践,归纳有效的“给力”学习方法,其中包括集体学习《编辑学报》,参加中国药房杂志社组织的专题会、集体讨论审稿会意见和实地观摩学习等。各种学习方法的采用提高了编辑的审稿能力和期刊的编校质量。     

Adequacy of coverage by still picture and film services: A study by the radio‐television news directors association

More than ever before, broadcasting stations are concerned with public service programming. Extremely relevant to this problem is the question of adequacy of news coverage. The Radio‐Television News Directors Association has initiated a series of studies into one of the major interest areas of the television news director, that of still pictures and news film. The first of these studies, dealing with the supply in various content categories of still pictures and motion picture films of news events, is reported below.     

Earned degrees in speech and dramatic arts conferred by higher educational institutions 1947‐48

A major problem in studies of facial expressions of simulated emotions is methodology of recording S's responses to pictures. The next step in methodology seems to be development and use of the Semantic Differential.