共查询到16条相似文献,搜索用时 0 毫秒
1.
This study examined the effect of program-induced moods on subsequent processing of an antismoking ad. Participants were induced to experience a happy/sad mood by watching a 5-minute segment of a sitcom/crime drama. They were then shown an antismoking ad and asked about their processing of the ad and attitude toward the ad. Results found those who watched the sitcom report greater heuristic and less cognitive processing of the ad than those who watched the crime drama. All participants reported a positive attitude toward the ad. Findings were consistent with previous research and highlight the importance of appropriate ad placement. 相似文献
2.
Candice E. Thomas Virginia P. Richmond James C. McCroskey 《Communication Research Reports》2013,30(1):107-114
The very strong association of immediacy with positive instructional outcomes has led some to question whether teacher immediacy amounts to anything more than being responsive with students. The present study demonstrates that a measure of teacher immediacy is strongly associated with the Socio‐Communicative Style of the teacher—both the assertiveness and the responsiveness components. It is concluded that it is theoretically justified to teach pre‐service or in‐service teachers to engage in immediate behaviors as means of increasing their communication competence and probably teaching effectiveness. The impact of immediacy observed in the classroom environment is seen as likely to be generalizable to other communication contexts. 相似文献
3.
《Communication monographs》2012,79(3):324-344
Fast-paced and arousing anti-drug ads, considered to have high perceived message sensation value (PMSV), enhance message processing and reduce drug use among young adults. Studies have yet to explore the relationship between specific, PMSV-enhancing message features and outcomes related to persuasion. Messaris’ (1997) concept of syntactic indeterminacy provides one plausible explanation for why message features contained in high PMSV ads might enhance message processing and subsequent changes in attitudes and behavior. The study explored this explanation by coding specific anti-tobacco ads for PMSV-enhancing features, merging these codes to a telephone survey among teens, and testing the relationship between message features and processing. The number of unrelated cuts and the use of suspenseful features (intense imagery and a second-half punch) increased message processing among older teens. An additive index comprised of these features was associated with message processing among both younger and older teens. Theoretical and practical implications are discussed. 相似文献
4.
《Communication monographs》2012,79(2):115-132
The propensity to believe information to be predominately truthful has been called the truth-bias (e.g., McCornack & Levine, 1990), although the lie-bias is the tendency to believe that information is mostly false. The purpose of the current study is to investigate the effect that timing of suspicion and outcome involvement has on biased message processing. A two-way interaction between timing of suspicion and outcome involvement is hypothesized. Specifically, suspicion induced prior to communication will make receivers more suspicious of the communicator and therefore encode more of their nonverbal cues as “suspicious” or “fishy.” This effect is predicted to be magnified in conditions of high outcome involvement. If receivers are already suspicious, and carefully scrutinizing the message, it will be likely that they will note more “fishy behaviors” and demonstrate a heightened lie-bias. In two studies, Participants (Ps) were asked to view videotaped segments of a confederate making true or false statements. The Ps were induced to feel suspicious before or after viewing the videotaped interview. They were also induced to perceive high or low levels of outcome involvement. Results of Study 1 indicated that timing of suspicion has little effect on biased processing, but perceived suspicion did influence biased processing. Results of Study 2 indicated that the timing of suspicion did influence the strength of the truth-bias but did not create a lie-bias. Both studies demonstrated the strong effect of perceived outcome involvement on honesty perceptions. 相似文献
5.
Catherine Y. Kingsley Westerman 《Communication Studies》2013,64(5):585-601
The current study focuses on the delivery of negative feedback and how supervisors can accomplish that delivery while maintaining their own image and their employees' face. We look at delivery of feedback with and without face-saving messages through two different channels: face-to-face (FtF) and email. Results indicate that the inclusion of face-saving messages had relatively consistent positive effects on a variety of employees' impressions of supervisors. Channel was found to interact with message content to impact perceived face threat of a message and the perception of the supervisor's appropriateness. These findings are discussed in terms of theoretical and practical applications, as are limitations and directions for future research. 相似文献
6.
Janet R. Meyer 《Communication Studies》2013,64(5):509-525
Prior to speaking, a person may anticipate outcomes of a message. Such outcomes often pertain to the relevance of the message to secondary goals such as impression management or relationship maintenance. Based on expected outcomes, a decision is made to say, to edit, or to withhold a message. This study asks whether anticipating that a message would conflict with a secondary goal affects perceived message acceptability differently when different primary goals are pursued (e.g., comforting, providing feedback). Eight primary goals and four secondary goals were investigated. Findings show that secondary goal importance and the extent to which expected conflict with a secondary goal reduces message acceptability varies across primary goals. 相似文献
7.
复合图书馆资源共享模式的探讨 总被引:8,自引:0,他引:8
论文提出了在复合图书馆阶段图书馆的资源共享模式,主要包括:基于合作引进的信息资源共享、基于合作建设的信息资源共享、基于文献传递的信息资源共享和基于联合参考咨询的智力资源共享等。 相似文献
8.
信息资源共建共享模式及其理论基础研究 总被引:11,自引:1,他引:10
通过分析国内外主要的信息资源共建模式,比较其特点和服务功能,从人类文化学的角度,针对现存信息资源共建模式的不足,借鉴费孝通先生的“文化自觉论”,试图从理论和实践两封面论述“文化自觉论”作为网络环境下信息资源共建理论的必要性和可行性,为寻求更合理的信息资源共建模式提供参考和理论依据。 相似文献
9.
直觉加工模型是涵化理论的最新发展成果之一,然而这一成果并未得到国内学界的足够关注。本文首先对涵化理论的基本主张及其缺陷进行简要的回顾,并以此为基础对施拉姆(L.J.Shrum)等人于2002年提出的直觉加工模型进行介绍。我们还进一步分析了该模型的心理学假设,并结合现有心理学研究成果分析了有可能导致该模型发挥效用的多个关键因素以及其运用前景。最后,我们在此基础上提出了一系列尚待实证研究探讨并回答的问题。 相似文献
10.
本文首先分析了联盟型图书馆资源共享体系的构成要素,然后分别针对现阶段图书馆方主导型资源共享的主要实现模式SOA,与用户方主导型资源共享的主要实现模式WEB 2.0,进行了深入研究,并指出这两种模式之间具有很强的互补性,最后提出了一种基于SOA/WEB 2.0融合的图书馆资源共享新架构,为该领域的研究提供了一种新的思路。 相似文献
11.
北欧四国的图书馆信息资源共享模式 总被引:5,自引:0,他引:5
从丹麦、挪威、芬兰、瑞典四国各自的图书馆之间、四国图书馆之间以及四国参与的图书馆国际合作项目等角度,介绍其图书馆信息资源共享的概况;并从四国图书馆在信息资源共享的管理和组织、采用的技术和标准、共享的特点以及所取得的成果等方面进行了探讨。 相似文献
12.
Megan A. Vendemia 《Communication Research Reports》2017,34(3):230-238
This study examines credibility perceptions in online consumer reviews. Specifically, this work investigates the effects of review emotionality (high vs. low), review valence (positive vs. negative), and individuals’ need for affect on source credibility and information credibility. In an online experiment, U.S. adults (N = 327) viewed a product review from Amazon.com varied across four experimental conditions. Results indicate that high-emotionality reviews are perceived as lower in source and information credibility compared to low-emotionality reviews. A moderated mediation model was tested with the source credibility dimensions as possible mediators of information credibility and need for affect as a moderator for the effects of review emotionality. The effects of emotionality on information credibility were significantly mediated by source trustworthiness, and this mediation was moderated by participants’ need for affect, with the credibility-hampering effects of emotionality found only among participants with low and moderate levels of need for affect. 相似文献
13.
分布式整合专业信息资源的模型及分析 总被引:1,自引:0,他引:1
针对一些图书馆缺乏专业人员无法实现专业信息资源整合的现状,提出了分布式整合专业信息资源方案模型,并重点论述了图书馆作为该模型的主体应发挥的作用,同时探讨了该模式的可持续发展问题。 相似文献
14.
本文对“大档案”概念的一些观点进行了评析,笔者认为“大档案”概念有其产生的合理性,在“大档案”概念具有多种内涵的情况下,从专业术语规范的角度看,应尽量避免使用“大档案”概念的提法,而采用较为规范、正式的专业术语。 相似文献
15.
This study examined the unique and combined associations among family communication patterns (i.e., conversation and conformity orientations) and young adult children's informational reception apprehension (IRA; i.e., listening anxiety and intellectual inflexibility). Participants included 592 young adult children from first-marriage and postdivorce families. Results indicated that family conversation orientations are inversely associated with listening anxiety and intellectual inflexibility, whereas conformity orientations are positively associated with both traits. Furthermore, an interaction effect between conversation and conformity orientations emerged, such that high-conformity orientations moderate (or reduce) the inverse association between family conversation orientations and young adults' listening anxiety. Among the more important implications in this study is the finding that family communication patterns have a small but meaningful association with individuals' information-processing skills. 相似文献
16.
[目的/意义]对科研产出高峰期研究现状进行剖析,分析存在的问题,提出可改进方向及研究重点.[方法/过程]总结现有科研创造峰值和科研创造峰值年龄概念,进一步提出科研产出高峰期的概念;对几种研究模型,如威布尔分布模型、对数正态分布模型、两步认知模型等进行剖析,总结优缺点.[结果/结论]当前研究模型在数据统计及处理误差和科研产出衡量指标的选取方面存在严重不足.未来研究思路和方向是科研产出衡量指标构建、数据处理误差克服、产出影响因素作用机理研究. 相似文献