The Message Design Logics of Organizational Change

This study investigated the influence of context in the production of messages by stakeholders about organizational change. We analyzed messages produced in response to hypothetical organizational change scenarios. The message production task was implemented within a 2×2 experimental design (N = 1,205) fielded at three different organizations. We included multiple replications for each manipulation, and multilevel structural equation modeling allowed for analysis across scenario replications. Results indicated that perceptions of change and context do influence message design mediated by intensity of beliefs about a change. The study extends message design logics theory and contributes to a conceptualization of stakeholder interaction during organizational change as a problem of communication design.     

An Investigation of the Relationship between Implicit Personal Theories of Communication and Community Behavior

A waning sense of community has been well documented and widely accepted as among the most significant problems of our time. Both social capital (trust in others and civic participation) and interpersonal acts of assistance (or helping) are considered to be common indicators of community. The question of whether certain personally held beliefs about communication correspond to differences in individuals' community behavior is a timely and important one. This study investigated whether individuals' levels of social capital and prosocial behavior differed as a function of message design logic. Results indicated that individuals employing the rhetorical message design logic reported significantly greater levels of social capital and prosocial behavior than did those employing expressive or conventional message design logics. The implications of this difference for communication scholarship and community health are discussed.     

Speech as process: Effects of experimental design

The traditional design for the study of language variables is a controlled message design in which one kernel message is manipulated to produce message variations that represent the language variable contrasts. Thus message content is the same across treatment conditions and hence crossed with the treatment factors. Jackson and Jacobs (1983) criticized this design on three grounds. They argued that messages should be natural rather than contrived, that messages should be nested within treatment conditions rather than crossed with treatment factors, and that each study should use as many messages as possible. Their paper has been used by reviewers as the basis for rejecting studies done using the traditional design. This paper presents a detailed analysis of the arguments presented in Jackson and Jacobs (1983) as well as subsequent papers by Jackson (1984) and Jackson and Jacobs (1987). The arguments are shown to contain both methodological and substantive errors. When the arguments are corrected, it is shown that nested designs and multiple messages should be used only when absolutely necessary. It is the traditional controlled message, crossed design and not the naturalistic message, nested design which is robust; robust against not only incidental but fundamental confounding, robust against message by treatment by message interactions, and relatively robust against Type II error. Taken together with meta‐analysis, the traditional single message, crossed design can detect and identify message by treatment interactions. On the other hand, the multiple message design makes it impossible to identify such interactions.     

Note-taking as communication design: promoting democratic processes

ABSTRACT

Whereas notes are ubiquitous to democratic meeting designs, note-taking practices within public participation processes remain taken-for-granted. We argue that note-taking is a communication practice that calls for cultivating expertise and critical reflexivity. Employing Communication as Design (CAD) we analyze communication design logics for note-taking active in public processes and the problems encountered enacting these design logics. CAD analysis illuminates four design logics underpinned by democratic values: notes as summary, data points, quotables, and critical voice. Building from this empirical analysis, democratic note-takers must be sensitive to the need for coordinating design logics to process goals; yet multiple design logics are often necessary to uphold multiple democratic values.     

‘Follow us on Twitter’: How public libraries use dialogic communication to engage their publics

Public libraries that practice effective dialogic communication are more likely to build trust with their communities. Applying principles of dialogic communication as a theoretical framework, this study examines how public libraries in Canada and the USA use Twitter to build long-term positive relationships with their publics. Content analysis of 28,788 Twitter messages sent to and from thirteen library @names revealed that libraries tend to employ the ‘dialogic cluster’ principles more often than the ‘technical and design cluster’ ones. However, ‘technical and design cluster’ messages were more likely to be retweeted. The number of followers was found to be positively related to the frequency of trust messages that the Twitter users send to a library @name. The authors discuss communication practices to actively engage publics in dialogic communication on Twitter.     

A note on “Clozentropy: A procedure for testing English language proficiency of foreign students”

This study investigates whether attributions made while observing compliance‐gaining interactions always are a matter of perspective. We propose that Construct Differentiation moderates the effects of perspective on causal judgments, such that highly differentiated individuals are more responsive than less differentiated persons to information from interaction that their psychological perspective makes salient. Participants viewed three videotaped compliance‐gaining interactions, one each while taking the perspective of the message source, the message target, and a third‐party observer. Then they rated causes for the target's actions and the target's intent. As predicted, Construct Differentiation was positively associated with intrapersonal variability in ratings of causal judgments across the three perspectives, and positively associated with actor/observer differences when taking the perspective of message source versus target. Implications for interpersonal communication, constructivism, and attribution theories are discussed.     

Theories of communication,human nature,and the world: Associations and implications

Although much scholarly attention has been devoted to conceptualizing communication, few attempts have been made to examine the practical consequences of individuals’ beliefs about communication. This paper reports the results of an initial investigation into the relationships among personal theories of communication (or message design logics), privately held philosophies of human nature, and personal assumptions about the world. Results demonstrated significant differences in participants’ philosophies of human nature and assumptions about the world as a function of message design logic. Implications and directions for future research are addressed.     

Effect of verbal aggressiveness on the perceived importance of secondary goals in messages

In face‐to‐face interaction, speakers often pursue secondary goals such as not hurting the other's feelings. Two studies investigated the effect of trait verbal aggressiveness (VA) on the importance of such goals. In both studies, persons higher in VA were relatively less likely to judge messages unacceptable for the reason that the message would offend or hurt the hearer. Study 1 also found that high VAs are less likely to consider messages unacceptable because the message conflicts with their principles and less likely to report chronic secondary goals to be supportive or maintain a positive relationship. In Study 2, the effect of VA on the situated importance of a goal to not offend or hurt the other depended on the situation. The implications for the manner in which high VAs anticipate the outcomes of message are considered.     

Incidental Affect and Message Processing: Revisiting the Competing Hypotheses

Using six television public service announcements (PSAs) and with a 3 (message topic) × 4 (frame combination) × 2 (messages) mixed design (N = 270), this study explores the impact of incidental affect on message processing in a broader horizon that incorporates operationalization of depth of message processing and how incidental affect is conceptualized and induced. Results showed that (a) there was no significant main effect of incidental affect on message processing in support of the cognitive capacity or affect as information explanations, and (b) there were significant simple main effects of incidental affect on message processing, but such an effect was consistent with the affect as resource explanation, rather than the hedonic contingency model. Implications and direction for future studies were discussed.     

Perceptions of social‐sexual communication at work: The effects of message,situation, and observer characteristics on judgments of sexual harassment

Social‐sexual communication at work may contribute to either the initiation of an organizational romance or sexual harassment. We examined forces that influence perceptions of sexual messages as harassing rather than flirtatious. We presented 94 working adults with questionnaires soliciting workplace attitudes and experiences. Then, participants reviewed newsletters describing male and female coworkers in a fictitious organization. Finally, participants evaluated the degree of sexual harassment evident in six hypothetical interactions wherein one of the employees introduced in the newsletter makes a suggestive remark to his or her coworker. Newsletters and questionnaires manipulated the explicitness of messages, the initiator's status as supervisor versus subordinate, the attractiveness of the message initiator and target, and the initiator's sex. Message explicitness accounted for 88% of the variance in perceptions of harassment. A five‐way interaction among message and situational cues suggested that perceptions of sexual harassment are also influenced by contextual information. Females rated highly explicit messages as more harassing than did males, and individuals who were more accepting of socializing or dating between coworkers rated scenarios as less harassing. Exposure to socializing at work had a curvilinear association with perceptions of harassment such that low to moderate exposure corresponded with perceptions of greater harassment and moderate to high exposure was associated with lower ratings of sexual harassment. The discussion highlights applications for sexual harassment training programs within organizations.     

Social perception and message awareness as correlates of person‐centered regulative messages

This study reports the extent to which four social and message perception abilities predict the use of person‐centered messages in regulative influence situations: construct differentiation, number of prosocial influence goals, awareness of message effects, and positive outcome predictions. Undergraduate students completed several message tasks along with the Role Category Questionnaire to measure interpersonal cognitive complexity. Construct differentiation and the message analysis variables accounted for 45% of the variance in person‐centered regulative messages. Each of the message knowledge and goal variables was a significant predictor of person‐centered regulative messages. Person‐centered regulative messages were more likely to be produced by people with highly differentiated construct systems, people who had prosocial influence goals, and people who had knowledge of and confidence about the effects their messages would have on their message recipients.     

Inoculation messages as a preemptive financial crisis communication strategy with inexperienced investors

This study focuses on the problem of collapsed ‘stay in the market’ (SIM) beliefs during financial crises. More specifically, the goal of this investigation was to ascertain whether or not inoculation messages are a viable preemptive crisis communication strategy to protect the SIM beliefs of inexperienced investors amidst a major stock market downturn. Inoculation messages were compared to both supportive messages and no-message controls to determine their effectiveness in protecting SIM beliefs. Additionally, the impact of inoculation messages on beliefs in the absence of a crisis and the impact of crisis message modality (i.e. video versus print) on inoculation-generated resistance were explored. A between-subjects factorial design (3?×?2 plus one additional condition) was designed to explore three hypotheses and two research questions. Results indicate that inoculation messages can serve as a viable preemptive financial crisis communication strategy and that inoculation messages did not harm SIM beliefs in the absence of a crisis.     

Message Expression Effects in Online Social Communication

Framed within the O-S-R-O-R (Orientations-Stimulus-Reasoning-Orientations-Response) communication mediation framework, this study examines the bi-directional effects of personal message expression on individuals' cognitive elaboration, message learning, and attitudes when exposed to social campaign messages in blogs (anti-drunk driving). Findings from an online-based experiment, expression of personal message (yes and no), and perceived homophily to message audiences (yes and no) revealed that expressing personal messages significantly affects the amount of cognitive effort expended by individuals and message learnt, but only slightly affects their attitudes. The role of perceived homophily varies; significantly affecting cognitive effort but with no significant effects on learning and attitude. Findings show that even though influence on individual attitudes is insignificant, simultaneously receiving and expressing a message online as compared to being mere receivers of messages may impact thinking and learning of the message, at the least.     

Sex Differences in the Perceived Appropriateness of Receiving Verbal Aggression

This study predicted that (a) male recipients evaluate aggressive messages as more appropriate than female recipients, and (b) the magnitude of this difference varies as a function of contextual parameters. A total of 249 college-aged students responded to hypothetical scenarios to evaluate the influence of sex of the message recipient, sex of the message source, relationship type, and privacy level of the communication setting on recipients’ evaluations of appropriateness of aggressive communication. Results indicated that male recipients evaluate aggressive messages as more appropriate than female recipients, and this main effect was moderated by sex of the message source, relationship type, and privacy level. The discussion highlights the subjective experience of aggression for male and female recipients.     

An Experimental Investigation of Social Identification on College Student Organ Donor Decisions

This investigation examined whether persuasive organ donation messages that target individuals’ identification with a salient social group will be more effective in encouraging these individuals to become organ donors than will information-only persuasive messages. Participants were randomly assigned to view one of two pro-organ donation messages, both of which included basic information about organ donation (need, number of registered donors, etc.) while one also targeted social identity. Findings indicate that individuals exposed to a social identification message were more likely to click a link that allowed them to officially register as organ donors. These results offer support for the utility of social identification as a health communication campaign strategy for increasing organ donation.     

Disclosure of a Cancer Diagnosis in Organizational Peer Relationships

The purpose of this study was to explore types of message content received by peers of cancer survivors (N = 126) during cancer disclosure in the workplace. Coworkers reported cancer disclosure interactions with female (65.5%) and male (34.5%) cancer patients. Based on organizational peer types reported in the literature, coworkers reported differences in specific message content received by informational (36.5%), collegial (52.3%), and special peers (11.1%). Coworker relationships were also examined for perceived interpersonal solidarity based on peer type. Results reveal that messages with a treatment focus were most common with all peer types, followed by nondisclosure. Nondisclosure of a cancer diagnosis between coworkers reinforces cancer patients' needs for privacy boundaries, even within close workplace relationships. Of the three peer types, special peers had the most perceived interpersonal solidarity after a cancer disclosure.     

A bibliography of rhetoric and public address for the year 1956

While communication scholars place considerable emphasis on skill training, the systematic study of adult communication‐skill acquisition has lagged behind the study of skilled performance in other fields and behavioral domains. It is particularly noteworthy that we know very little of the course of skill acquisition over time or of the role of repeated learning trials in skill development. One of the aims of the research reported here was to establish an experimental paradigm that would permit systematic investigations of such issues. This paradigm was then employed in three studies involving a total of 1,830 messages. In Study 1, the course of skill acquisition in message production conformed to the same sort of power law that characterizes skill development for relatively simple motor and cognitive responses. Indeed, the power model accounted for an average of 71 percent of the variance in the time required for subjects to complete a message‐production task. In Study 2, which had slightly different message‐production instructions, the power model accounted for an average of 53 percent of the variance in message‐production time. Finally, in Study 3 the power model appeared to apply, even when the number of message trials was doubled, and also to characterize the course of performance improvements when message trials were resumed after a delay of several days. Methodological and theoretical implications of these findings are discussed.     

Towards an integrated model of strategic environmental communication: advancing theories of reactance and planned behavior in a water conservation context

This study demonstrates how communication research can be strategically applied to address environmental problems in modern societies. To accomplish this goal, this research advances an integrated communication model based on psychological reactance theory and the theory of planned behavior to explain negative attitude change that can occur when people are exposed to water conservation campaigns [Liang, Y. J., Henderson, L.K., & Kee, K. F. (2017). Running out of water! Developing a message typology and evaluating message effects on attitude toward water conservation. Environmental Communication. doi:10.1080/17524032.2017.1288648]. The data fit the hypothesized model, synthesizing message-, social-, and individual-based processes to predict their effects on behavioral intention towards water conservation. Interestingly, data show that (1) combinations of message strategies affect reactance differently, and (2) subjective norm and perceived behavioral control negatively correlated with threat to freedom. These results point to the practical implication that environmental communication to promote voluntary water conservation are effective when campaign messages are designed to reduce threat to freedom, induce social norms, and increase self-efficacy. We call the documented research process strategic environmental communication, which focuses on the joint application of evidence and theory towards addressing environmentally motivated problems.     

The relationship between the developmental level of persuasive strategies and their effectiveness

Research on the development of persuasive communication skills has described the emergence of four basic strategies in persuasive messages. This study includes two experiments to assess the role these strategies play in the process of gaining compliance. In both, college students received messages requesting they volunteer for an experiment and advocating compliance. Messages differed in the level of strategic adaptation of the compliance‐gaining appeal they offered. In general, form of request (supported versus unsupported) and content of specific message appeals influenced compliance, but level of strategic adaptation made little or no contribution to message effectiveness.     

A Call to Educate,Participate, Invoke and Indict: Understanding the Communication of Online Hate Groups

This study analyzes the messages in hate group websites using a grounded theory approach. Through this process of interpretive inquiry we propose four prominent themes—educate, participate, invoke, and indict—that characterize the messages examined in 21 hate groups. These message themes speak to the: (a) education of members and external publics; (b) participation within the group and in the public realm; (c) invocation of divine calling and privilege; and (d) indictment of external groups including the government, media, and entertainment industries, and other extremist sects. In advancing a substantive grounded theory of online hate group communication, we also explore the potential of these themes to ostensibly reinforce the hate group's identity, reduce external threats, and recruit new members.