全球媒体语境下广州城市形象的传播与建构

城市形象是城市竞争力的重要组成部分。依托全球媒体有关广州的报道,对广州城市形象的全球媒体影响力开展实证分析,并从强化政府主导、畅通参与渠道;融入国家战略、提升传播层级;推进科技创新、塑造崭新形象;发展数字产业、夯实传播基础;布局未来传播、增强舆论引导等方面构建提出了增强广州城市形象全球传播能力的对策建议。     

On the construction of property rights in aesthetic ideas

The paper attempts to formulate concrete proposals for a change in laws of intellectual property, based on a communication-oriented theoretical analysis of the issue. The particular role of collection societies is investigated. The proposals arrived at suggest a strengthening of non-negotiable, non-hereditary authors' rights, and a refinancing fee collected for copies of works of art with classical status and distributed to members of currently active art circles.