数字阅读环境下的国内书评网站——以豆瓣网为例

数字阅读时代,随着种种电子阅读器的出现,读者可以随时实现阅读需求,图书的电子出版也在如火如荼地发展,因此,传统的书评也与"网络"有了千丝万缕的关联。豆瓣网作为数字阅读的新兴网站,在国内网络书评界一直深受读者喜爱。书评网站的发展不仅影响着作家的创作与读者的阅读,甚至为图书的出版带来了巨大的转变。     

How Mexico is Striving to Nurture Booksellers and Promote Reading

Citing the small number of bookstores in operation and a poor average annual book consumption among readers in Mexico, publishing industry professionals have long lamented the moribund state of the industry, while calling for more effective legislation to protect both publishers and booksellers and the creation of programs to promote reading among citizens of all ages. But in the last couple of years moves have been made to nurture the book industry and create greater awareness of the importance of reading as a vital cultural pastime, through training programs and by harnessing technological innovation, and while there is still much work to be done, publishers and booksellers alike are optimistic that they are making progress.     

Self-Publishing: Opportunities and Threats in a New Age of Mass Culture

Developments in vanity presses, electronic publishing and social media have led to outstanding growth in the publishing industry. Eighty percent of people believe they have a book in them and the opportunities provided by new technologies are responding to their needs. This raises important questions: What effect will these developments have on the industry? In this environment, is quality control feasible? How will potential readers find their treasure? Will book publishing remain a cost-effective activity? We will examine the publishing industry looking for the answers to these questions and may just find that things are not as bleak as we initially thought.     

‘The Age of Discontent’: Greek Publishing Through Six Years of Austerity

The effects of the 2010–2015 economic recession on the Greek publishing market have been dramatic, by all means, affecting its structure, operation, quantity and quality features. What is interesting to investigate, thereof, is the response of the publishing environment to the economic downturn in the form of resilience, adaptation, innovation and change within the industry. While the ‘crisis’ has had more severe consequences for the firms at the top, connected often (but not always) to media groups, the experienced, specialized small to medium publishers and booksellers proved to be more resilient, sustaining a vibrant and diversified production within a fewer number of books published. New book titles were reduced by 35% between 2008 and 2012, with signs of further containment following to that. At the same time, a number of small, independent booksellers have sprung up, out of the need to support the distinct quality features of literary production, based on the ‘personal quality’ service model. An approximate 8% of the Greeks can be ranked among the ‘medium to systematic’ readers (i.e. reading over 10 books a year); they are the ones to support the volume and diversity of book title production, including some of the bestsellers, while the outbreak of the crisis concurred with a positive development towards the weaker strand of the readership. The international interest in the economic circumstances met in Greece has helped, to some extent, the export of rights of literary works either dealing with the individuals affected, or analyzing the reasons of the default. At the same time, digital innovation may prove to be a sign of a changing book publishing industry, striving to become international.     

The Promise of Spanish Publishing in Mexico and the United States

The publishing industry in Mexico is a distinctive environment due to several elements: the role of the State government as the main publisher or buyer of books, the historic and central role of the Spanish publishing industry in the direction and influence of Mexican market through their affiliate companies, and the influence of the US book market concerning influences and trends. In a country of 120 million people, where the book reading rate is very low, as is the number of bookstores, I explore the changes that are taking place right now in the context of the crisis in the Spanish book market and why I see a promising future for the general interest publishing market in the Spanish language in Mexico and the US.     

网络书店图书差评分析及其启示

作为当代阅读文化的生动体现,网络书评已逐步成为广大读者选择图书的重要依据之一,其中,图书差评对读者判断的影响力不容小觑。文章通过对网络书店中图书差评内容的具体分析,探讨其对优化图书出版、维护读者利益、促进图书销售的有益启示,旨在为网络书评积极效用更深层次的引导与推动探索思路。     

我国图书出版市场的外部性及其矫正途径

自20世纪90年代以来,市场这只“看不见的手”在激发我国图书出版业巨大活力的同时,也导致了我国图书出版市场的外部性现象,使得我国有限的图书出版资源的配置效率较低,影响着我国图书出版业的持续健康发展。本文拟从经济学角度对这一现象进行深刻的剖析,揭示其对我国图书出版业发展的负面效应,并提出相应的矫正思路。     

Russian reading in a period of social and cultural change

This article outlines several significant features of reading in Russia today. First the change of the cultural hierarchy is addressed: no longer is the reading of the classics a status symbol, indicating the reader's adherence to traditional norms of culture. The classics have been abandoned as readers unashamedly pursue light entertainment in the form of detective stories, romances, etc. Second, there has emerged a new system of cultural organization as a result of the collapse of central state direction. So far these new forms of organization have proven totally inadequate: much of publishing is beyond the reach of both bibliographic control mechanisms and libraries, which are gradually ceasing to function as sites where high culture is consumed.     

Latest Trends of Reading in China

Chinese Institute of Publishing Science (CIPS), China’s largest publishing research institution, started to carry out national reading surveys since 1999 and here is the executive summary of its fourth survey, analyzing five key aspects of reading in China, including book and Internet readings, magazine reading, relations between book price and consumption, reading orientation of Chinese readers, as well as copyright consciousness among Chinese readers.     

Reading behaviour of the Greek population 1998–1999: National Book Centre of Greece

The National Book Centre of Greece has conducted a quantitative research in November 1998–January 1999 that covered the whole country of Greece, with sample size of 3.807 Greek citizens, aged 15 years old and over. The aim of this research was to answer questions such as how much do Greeks read, what kind of books do they prefer, what are their main representations about book reading, what are the main reasons for not reading and, in general, to define the population of readers in Greece and analyze their reading practices using both quantitative and qualitative criteria. We also tried to examine the relation of book reading with other cultural and leisure time activities.     

(2) The Role of the National Diet Library in Sharing National Library Resources

Abstract

This article outlines several significant features of reading in Russia today. First the change of the cultural hierarchy is addressed: no longer is the reading of the classics a status symbol, indicating the reader’s adherence to traditional norms of culture. The classics have been abandoned as readers unashamedly pursue light entertainment in the form of detective stories, romances, etc. Second, there has emerged a new system of cultural organization as a result of the collapse of central state direction. So far these new forms of organization have proven totally inadequate: much of publishing is beyond the reach of both bibliographic control mechanisms and libraries, which are gradually ceasing to function as sites where high culture is consumed.     

Electronic Books: How Digital Devices and Supplementary New Technologies are Changing the Face of the Publishing Industry

This paper explores the topic of electronic books (e-books) and the effect that these digital devices and other new technologies has on the publishing industry. Contemporary society often claims that the publishing industry is dying and that the innovation of the e-book will eventually sentence the printed book to death. But this study will show that such is not the case. While it is true that the world is undergoing a digital revolution, publishers today have not been left in the dust, because these firms have embraced electronic publishing (e-publishing). The invention of e-books opens a world of opportunities and since the e-book market is still in its growth stage, there is much work left to be done. As with any new venture, the industry faces certain challenges, such as piracy, but with tools like encryption, digital asset management (DAM), digital rights management (DRM), and digital object identifiers (DOI), publishers are well on the way to a solution. While it is safe to say that the digital revolution has forever changed the face of publishing, e-books could actually revitalize the industry. No one knows what the future of e-publishing will hold, but developments affect publishing houses, authors, and consumers alike. And while the ultimate fate of the printed book is yet unknown, for now, it is here to stay.     

The audience product and the new media environment: Implications for the economics of media industries

Abstract

The issues currently facing the book publishing industry are profound and the resolution of these issues will ultimately affect how the industry is defined in the future. One of the most important issues that the industry faces is the emergence of a whole range of new media which have created important managerial tensions within the book publishing firms. These tensions include defining what a book is in light of the multi‐dimensional content available as well as the development of new modes of delivery; whether to remain focused on producing great content or become a more technologically oriented company; and the best organizational approach. While these tensions may be viewed as creating turmoil, they have been catalysts of change and are creating opportunities that will ultimately enable the industry to regenerate its businesses, reach a new generation of readers, and create an environment that is more conducive to innovation.     

Print-on-Demand: New Models and Value Creation

The print publishing industry today is very different from what it was 5 years ago, or even 1 year ago. Developments in book manufacturing technology, the pressures to reduce print runs due to the impact in the growth of e-books and comprehensive distribution models, have given way to a new efficient book supply chain that has made more content available to consumers than ever before, and, has dramatically streamlined how books get into the hands of readers worldwide.     

Recent Trends and Developments in Publishing in Croatia

Abstract

Croatia considers the book a priority cultural product. Today various forces, both positive and negative, affect publishing in Croatia. A survey of traditional publishing in Croatia based on statistical data collected by the author in the Croatian ISBN Agency over the past 8 years introduces the main topic. The author then reports on the results of a survey of 1,000 publishers, aimed at establishing which medium publishers used for their books between 1993 and the beginning of 1998, the period when book production passed from printed to digital form. The research results show that modern electronic book forms have been gradually developing in Croatia in parallel with traditional publishing. The number of publishers producing books in electronic format is not great. However, the fact that nearly a quarter of the publishers who returned the questionnaire do produce electronic books, shows that Croatian publishers accept new technologies as they appear in countries with a developed publishing industry, onlyin amuch more modest scope. The author mentions electronic books published by as many as forty publishers, and gives a survey of online-bookstores in Croatia. Special attention is paid to book legislation in the country. As a conclusion the author proposes an incentive for electronic publishing.     

Romance and Innovation in Twenty-First Century Publishing

The twenty-first century has been decidedly unkind to most sectors of the book publishing industry, yet romantic fiction is somehow more popular and profitable than ever before. What could account for this critically marginalised category’s consummate commercial success in the digital era? This paper makes the argument that contrary to the stereotype of romantic fiction as conventional and change resistant, contemporary romance publishers have proven themselves to be consistently forward thinking and progressive, utilising industry innovations in content, technology, branding and business practice to cement their genre’s status as an exemplary model for twenty-first century book publishing.     

“众筹”模式对出版产业链的影响和再造

“众筹”概念诞生于十年前,目前在中国已被学界和业界熟知,并已进入官方话语体系。但是“众筹”和出版相结合的运作方式仍属新鲜事物,仍需在理论上和实践中探索。本文从迈克尔?波特提出的产业价值链的视角出发,运用知乎网的“众筹”出版行为、乐嘉的众筹图书营销等多案例分析的方法,尝试说明“众筹”出版模式如何将产业价值链改造为产业价值网,如何改变终端产品形态,以及如何重塑读者的角色和作用。还提出出版众筹遇到的阻力和发展瓶颈,包括“众筹”平台自身的原因,以及出版机构中体制和思路的限制。     

UAE’s Publishing Industry: A Vision of an Avant-Garde Nation

This article outlines in detail the ten strategic goals that the UAE publishing industry has identified to lead a comprehensive transformation of the industry and to cement its position as a regional leader. The main goals revolve around building regional and global partnerships, developing a global publishing hub, improving legal framework for the all the stakeholders of the industry, building quality Arabic content for local and regional readers, supporting educational publishing, launching initiatives to encourage reading for pleasure, improving distribution networks and retail, transforming libraries, and instilling a sense of pride and understanding of local culture while supporting creative talents and skills. Also, this article will share information about some leading initiatives being implemented in Sharjah and the United Arab Emirates, and future initiatives to be implemented to achieve the ten goals.     

A Review of the Brazilian Book Market

Brazil is a huge country with at least 100 million readers with a total population of 200 million. Is this a good number for you? The article describes the developments of the Brazilian book market and publishing industry. Sales in 2009 were an estimated $2.5 billion for more than 228 million copies of books sold. But a country this big, as it is almost 50% of entire South America, confronts several major challenges including a real lack of bookstores. But one of the channels that is growing every year are the door-to-door sales, it has grown from 5% of all sales in 2006 to 17% in 2009. In a country this big, the digital or eBooks may also be a very good strategy to get to more readers, but it is still a small market in Brazil. The interesting news is that publishers are working on it and looking for solutions and ways to act on this new area of digital and online publishing.