Insights and opinions of readers of the Journal of the Medical Library Association

The Journal of the Medical Library Association (JMLA) conducted a readership survey in 2020 to gain a deeper understanding of our readers, their reading habits, and their satisfaction with JMLA''s content, website functionality, and overall quality. A total of 467 readers responded to the survey, most of whom were librarians/information specialists (85%), worked in an academic (62%) or hospital/health care system (27%) library, and were current Medical Library Association members (80%). Most survey respondents (46%) reported reading JMLA articles on a quarterly basis. Over half of respondents (53%) said they used social media to follow new research or publications, with Twitter being the most popular platform. Respondents stated that Original Investigations, Case Reports, Knowledge Syntheses, and Resource Reviews articles were the most enjoyable to read and important to their research and practice. Almost all respondents reported being satisfied or very satisfied (94%) with the JMLA website. Some respondents felt that the content of JMLA leaned more toward academic librarianship than toward clinical/hospital librarianship and that there were not enough articles on collection management or technical services. These opinions and insights of our readers help keep the JMLA editorial team on track toward publishing articles that are of interest and utility to our audience, raising reader awareness of new content, providing a website that is easy to navigate and use, and maintaining our status as the premier journal in health sciences librarianship.

The Journal of the Medical Library Association (JMLA), in tandem with the Medical Library Association (MLA), periodically conducts readership surveys to gauge how well the journal meets the needs and desires of its readers. However, much time has passed and many changes have occurred since our last readership survey was published in 2013 [1]. These changes include our transition from a largely print-based to an almost fully digital mode of publication, more extensive reliance on providing access to supplemental materials to improve the rigor and reproducibility of research findings, and the use of social media to share and stay abreast of new scholarly works. Therefore, we conducted a readership survey in 2020 to obtain a more current understanding of our readers, their reading habits, and their satisfaction with JMLA''s content, website functionality, and overall quality.The survey was implemented using Qualtrics and consisted of sixteen closed- and open-ended questions (Appendix A). The survey invitation was distributed on July 6, 2020, through MLA email listservs and social media accounts (Twitter, Facebook, LinkedIn), JMLA''s Twitter account, and an announcement on the JMLA website. Recipients were encouraged to forward the invitation through other communication channels as appropriate. The survey was closed on July 20, 2020.     

Our words,our story: a textual analysis of articles published in the Bulletin of the Medical Library Association/Journal of the Medical Library Association from 1961 to 2010

Purpose:

This lecture explores changes in the medical library profession over the last fifty years, as revealed by individual word usage in a body of literature.

Methods:

I downloaded articles published in the Bulletin of the Medical Library Association and Journal of the Medical Library Association between 1961 and 2000 to create an electronic corpus and tracked annual frequency of individual word usage. I used frequency sparklines of words, matching one of four archetypal shapes (level, rise, fall, and rise-and-fall) to identify significant words.

Results:

Most significant words fell into the categories of environment, management, technology, and research. Based on word usage changes, the following trends are revealed: Compared to 1961, today''s medical librarians are more concerned with digital information, not physical packages. We prefer information to be evidence-based. We focus more on health than medicine. We are reaching out to new constituents, sometimes leaving our building to do so. Teaching has become important for us. We run our libraries more like businesses, using constantly changing technology. We are publishing more research articles.

Conclusions:

Although these words were chosen by individual authors to tell their particular stories, in the aggregate, our words reveal our story of change in our profession.The Janet Doe Lecture on the history or philosophy of medical librarianship: I will warn you right now that you will get very little philosophy out of me today, for two reasons. First, my predecessor T. Scott Plutchak, AHIP, was a philosophy major, and I knew that a zoology major like myself could not compete with that. Second, “philosophy” in many Janet Doe lectures is actually a strong personal viewpoint of medical librarianship—what it is or what it should be. I do collection development, where things change so much and so rapidly that I have not had time to develop a strong viewpoint like many of my Doe predecessors. Like most of my collection development colleagues, I''m just trying to survive day to day. That tends to create a very pragmatic attitude. If I believe in anything strongly, it is that I believe I''ll have another cookie.Without philosophy, I am left with history. And here I will echo the complaint of many Doe lecturers by stating that I have a severe lack of historical research skills. I became painfully aware of this lack as I read previous Doe Lectures, such as David Kronick''s 1980 lecture 1. Kronick was a true scholar, with a doctorate in librarianship. We honor him to this day with the Medical Library Association''s (MLA''s) David A. Kronick Traveling Fellowship. In his Doe Lecture, Kronick quoted H. Curtis Wright''s “The Oral Antecedents of Greek Librarianship,” Francis Bacon, and the fifteenth-century Abbot Johannes Trimethius. In contrast, later in this speech, I will quote the Talking Heads.While I am totally unqualified for traditional historical research, that still leaves informal, or personal, history. Although I am old enough to be in my anecdotage, I just do not have many interesting stories to tell. And as Thomas Basler, FMLA, told us in his 2008 Doe Lecture, there are no more giants. While I met some of those giants, I did not know them, and I certainly do not have any stories to tell about them. I suppose I could tell stories about some of the taller than average individuals I have met in my career, but that does not sound very exciting.