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1.
    
《Sport Management Review》2020,23(2):302-314
The purpose of this study was to explore relationships between intentions to try a sport after watching an elite sport event and post-event participation, and explore the role exposure to a post-event leveraging initiative plays in facilitating behavior. A field experiment design was employed to test the efficacy of the leveraging initiative among experimental and control condition groups. Data were collected through a questionnaire following an international track cycling competition from spectators (N = 338) who had no prior experience participating in the sport, and then were matched with participation data collected directly from the sport facility. Results demonstrate that post-event intentions were a significant positive predictor of participation. Results also demonstrate that exposure to a leveraging initiative can increase participation in a new sport. Notably, the voucher stimulated participation for spectators with both low intentions and high intentions to participate post-event. Results provide support for the use of leveraging tactics as a means of stimulating sport participation in the context of hosting novel sport events.  相似文献   

2.
《Sport Management Review》2015,18(4):501-516
The purpose of this paper was to systematically review the study of organisational culture in sport. The choice of research paradigms, methods, interests, perspectives, and definitions and operationalisation of organisational culture used in 33 studies was examined. This highlighted the variety of ways that culture has been studied in sport and the range of interests explored in the research, including informing athlete development, the link between the strength of culture and organisational performance and understanding the forces driving organisational diversity. Unlike the wider organisational culture literature, there has been a preference in sport to assume that culture was a variable to manipulate in an organisation. The opportunity to widen approaches to study organisational culture in sport is discussed, such as broadening the methods used to conduct studies, including both coaches and athletes in the population studied and using the fragmentation perspective, where ambiguity and conflict are considered in understanding culture.  相似文献   

3.
    
《Sport Management Review》2016,19(2):240-250
This case follows Shane Walters, who was successful in his proposal to have trivia included as a sport in the Pan Pacific Masters Games. Shane is now tasked with planning, programming, and delivering a sport programme, as well as marketing the programme to potential participants. The case is particularly relevant for courses that cover event planning, event marketing, and event tourism. The case is applicable to both undergraduate and postgraduate courses.  相似文献   

4.
    
The objective of the current systematic review was to investigate the organisational factors that enable and motivate non-accidental violence towards athletes in the sport context. The authors identified and reviewed 43 qualitative studies investigating psychological, physical, and sexual abuse of athletes, and developed a framework of organisational factors (i.e., structural, social, and stress factors) related to non-accidental violence. Athletes were the key informants, yet some studies included athletes’ entourages. The authors independently coded the findings sections of the primary research, using the developed framework. Organisational tolerance for abuse and conformity to dominant values within sports were related to all three types of non-accidental violence. Power imbalance appeared as a relevant factor in both psychological and sexual abuse, while isolation was also relevant in sexual abuse. Believing that non-accidental violence had instrumental effects appeared related to both psychological and physical abuse, whereas a winner-take-all reward system was related to physical abuse. Based on this systematic review, the authors proposed an integrated perspective of the organisational factors driving non-accidental violence in sport and conclude by proposing a whole-of-system approach to the prevention and management of non-accidental violence.  相似文献   

5.
    
《Sport Management Review》2014,17(4):407-418
This qualitative case study provides a sport-oriented perspective of sport tourism. It examines a strategic alliance between an Australian national sport organisation (NSO), the Australian Rugby Union (ARU), and a sport tour operator (STO), FanFirm. The study contributes insights into how NSOs can facilitate and develop sport tourism for major events through alliances with STOs. Findings indicate that by collaborating with the STO, the ARU accrued a range of intangible and financial benefits, which in turn provided an impetus for ongoing maintenance of the strategic alliance. In addition, the alliance was perceived to deliver advantages beyond the NSO–STO nexus, with rugby fans and host governments of rugby events also benefiting. The study demonstrates that sport organisations can play a role in maximising the tourism outcomes of major events and also suggests that smaller-scale, ‘bottom-up’ cross-sector alliances can contribute to maximising tourism outcomes of major sport events.  相似文献   

6.
Impact and legacy research of touristic issues has become more popular with the appearance of manifold approaches to examining tourism. In recent years, the region of Western Austria has successfully staged multi-sport youth events, with two being staged in Innsbruck, Tyrol (YOG 2012; ICG 2016) and one in the region of Montafon, Vorarlberg (EYOF, 2015). This leads to the assumption that the high frequency of youth sports events in these regions necessitates and therefore also follows a set hosting policy or at least a strategic approach to event bidding and staging. To examine these assumptions, a mix of desk research and qualitative interviews was chosen, encompassing bidding files, final reports, official tourism statistics, press releases from tourism boards, political working papers, internal documents and interviews with organising committee members, event experts and political representatives. Staging youth sports events is found to have left legacies in Western Austria such as generating immediate overnight stays in the low season and creating a positive image for the host regions, depending on the frequency with which events are staged and affirming the purpose of using events to boost tourism. The host areas lacked a written (youth sport) strategy and unexpectedly, the existing strategies do not include the youth sports events. However, it can be assumed in the case of Innsbruck that a hidden event strategy exists. In conclusion, the study reveals the importance of sharing events and their benefits among the various local stakeholders, thus branding the region as a host city.  相似文献   

7.
随着人民生活水平的提高,人们越来越具备有钱和有闲的消费条件,如何把具备消费条件的潜在体育迷变成现实的消费者,赛事经营管理者必须充分考虑消费影响因素。本文采用文献资料等研究方法,分析了体育迷的体育赛事消费行为影响因素。研究发现:消费行为的影响因素有体育迷消费动机、身份突显、心理依附、体育代表队的认同、体育代表队的承诺、卷入度,并得出体育营销者要想使体育迷在赛事消费中投入更多的时间和金钱资源,必须了解消费者的动机过程,体育迷身份的显著性,体育迷对体育代表队的依附、认同和承诺的程度,体育迷卷入水平的结论。  相似文献   

8.
马辉 《体育科研》2014,(4):37-41
赛事赞助是大型体育赛事获取资金的重要来源,但与此同时也为体育赛事带来风险,赛事赞助风险研究可以为赛事筛选赞助商提供依据,并对赛事运行中的赞助风险提供防范和处理建议。研究利用文献资料的查阅和德尔菲法提出了赛事赞助风险主要构成,主要有财务风险、名誉风险、人员风险、法律风险与竞争风险。根据赛事的不同阶段,即申办阶段、筹办阶段和举办阶段,分别建立不同阶段的赛事赞助风险指标体系,指出不同阶段赛事应关注的主要赞助风险类型。针对这些赞助风险,提出了赛事赞助的规避措施和处理措施,综合采用这些措施,既能够减少赞助风险的发生,也能够保证赛事在风险发生时迅速做出反应,降低风险造成的损失。  相似文献   

9.
从体育赛事社会影响的概念入手,对体育赛事社会影响的形成机制和控制问题进行了深入探讨。从系统论视角探讨了体育赛事社会影响的形成机制;从对象出发,对体育赛事对居民和举办社区的社会影响形成机制进行了分析;此外,本文还对体育赛事社会影响的控制流程和控制策略进行了分析。  相似文献   

10.
《Sport Management Review》2015,18(4):618-626
The case follows Scott Crowder, the founder of the Pond Hockey Classic, and details the challenges he confronts in organizing pond hockey tournaments. The case emphasizes the key issues of climate change and its impact on organizing an outdoor event which is reliant on arctic weather conditions that freeze large bodies of water, including lakes. The case also considers the implications and impacts of the unstable and unpredictable weather conditions on planning and managing events and on sport tourism.  相似文献   

11.
天津市竞技体育竞争实力分析   总被引:1,自引:0,他引:1  
通过对天津市参加第七届到第十届全国运动会的成绩进行综合竞争实力的分析。结果表明,天津市竞技体育核心竞争力相对优势逐渐减小;反映天津市竞技体育的综合竞争实力的项目格局呈现偏态,主要以对抗性项目为主;天津市竞技体育综合竞争实力提升的关键是优化竞技项目格局,在保证优势项目稳定发展的同时,重点开发潜优势项目。  相似文献   

12.
运用系统观点和辨证思维方法,对体育团队凝聚力进行系统分析,认为该系统是由目标凝结力、任务凝聚力和文化凝聚力构成。培养体育团队凝聚力就是使该系统内的诸要素功能达到最优化。  相似文献   

13.
实现我国体育赛事与举办城市共生发展的理论初探   总被引:1,自引:0,他引:1  
以共生理论为基础,探讨体育赛事与城市发展的共生关系,认为城市应具备安全有保障、体育设施齐全、交通与通讯设备先进、有较深厚的文化艺术底蕴以及有成功举办体育赛事的经验等基本条件。政府支持、选择与城市特点具有匹配性的体育赛事、注重城市与体育赛事的特色、实施科学的赛事规划是实现体育赛事与举办城市共同发展的基本措施。  相似文献   

14.
    
《Sport Management Review》2020,23(3):401-413
In this study, the authors investigate the impact of sport sponsorship announcements on the stock prices of sponsors and their rivals in Japan. The event study analyses show that while market reactions for Japanese sponsors are significantly positive, those for rivals are significantly negative. Thus, in Japan, sponsorships might help sponsors build a competitive advantage over their rivals. During 2010–2014, market reactions for sponsors are significantly more negative but less so when the sponsored party is Japanese.  相似文献   

15.
王小红 《湖北体育科技》2009,28(6):625-626,640
研究目的:对我国运动员注册管理的相关问题进行探讨。研究方法:法律文本分析方法。研究结果和结论:我国运动员注册管理的主体是单项体育协会而不是运动项目管理中心,相关规范性文件将单项体育协会与运动项目管理中心相混淆的做法违反了《体育法》的规定。运动员注册管理行为的性质属于协会自治行为而不是行政行为,运动员注册管理争议属于民事争议而不是行政争议,运动员注册管理争议应当保留司法最终解决途径。  相似文献   

16.
    
《Sport Management Review》2019,22(5):652-666
In this paper, the authors explore the range of cognitive, affective, and behavioural outcomes of consuming prestigious sports event experiences. The authors obtained means-end chains from 19 individuals from across a range of ages and both genders. A total of 39 examples of events were discussed by participants encompassing 25 unique events and 11 different sports. Outcomes were multi-dimensional. At the cognitive level, consumers developed outer- and inner-directed outcomes. At the affective level, prestigious sports events made consumers feel positive emotions, while at the same time energising them to attend in order to avoid negative emotional states. At the behavioural level, four types of outcomes served as a consequence of attending prestigious events: patronage, financial, communication and experiential. By recognising the multiple outcomes associated with the consumption of prestigious sports event experiences, managers will be better equipped to design experiences that satisfy consumer requirements.  相似文献   

17.
李锐 《当代体育科技》2021,(7):216-217,220
太极拳一直都是中华传统传承至今且非常具有中国特色的体育项目,中华文化源远流长,博大精深,而太极拳这项体育运动也是中华传统文化必不可少的组成部分,包涵着中华武术的精神和品质,也代表着中华武术蓬勃向上的生命力。为了保证中华少年的健康成长,强身健体的同时还要积极努力地完成学业,这也是作为学生的基本要求。该文对于太极拳教学效果产生一些思考,对于如何让太极拳成为学生强身健体的主流运动项目及如何能做到吸引学生的教学效果提出一些建议和意见。  相似文献   

18.
运用文献研究法、教学实验法等方法对广州中医药大学体育健康学院80名2006级体育教育专业学生进行《体育保健学》实验课程改革研究。研究结果显示:对《体育保健学》实验课程内容、方法和考核评价的改革能够促进学生学习的兴趣、提高学生分析问题能力、实际动手能力和准确全面的评价学生掌握本门课程知识的程度。  相似文献   

19.
    
In this study, the authors use participant interviews to examine how participating in an international event enabled the accumulation of subcultural capital. The authors conducted interviews with players (N = 9) in the Australian Football League (AFL) International Cup from Canada, USA, New Zealand, and Ireland. The AFL International Cup created a liminal state offering individuals with opportunities for: (a) national representation; (b) international competition and comparison; (c) cross-cultural learning and interaction; (d) sport subcultural engagement; and, (d) authentic game experiences. The resulting experience enabled participants a deeper connection with the sport subculture, which created the potential for sport advocacy in their home countries. Results will assist international sport event hosts in creating meaningful participant experiences that facilitate deeper personal attachments to the sporting subculture.  相似文献   

20.
《Sport Management Review》2014,17(3):310-323
This research examined how familiarity with a brand influences how negative publicity related to a celebrity endorser is perceived. Specifically, the current research determined if familiarity with event and sponsor brands may temper any negative consequences of being linked with negative celebrity endorser publicity. Two studies were conducted to investigate this aim. Study 1 (n = 136) used unfamiliar brands and indicated attitudes towards the selected sponsor and the event brands were significantly reduced after negative publicity surrounding an associated celebrity endorser emerged. In contrast, individuals not exposed to negative publicity did not report reduced attitude scores. Study 2 (n = 272) used unfamiliar and familiar brands and found that negative publicity surrounding celebrity endorsers has the capacity to weaken attitudes towards associated event and sponsor brands. However, any negative impact was tempered by an individual's familiarity with the respective brand, indicating brand familiarity has a moderating effect on brand attitudes within the sports marketplace. This research furthers understandings related to sport sponsorship theory by assessing the role of brand familiarity in tempering information transference. Additionally, the paper provides insights to the events category which has not been researched previously. Brand managers can use this information to develop proactive and reactive strategies to employ to protect their brands when celebrity endorsers attract negative publicity.  相似文献   

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