Crafting News Narratives on Social Media

Thai news organizations are developing innovative cross-media news strategies and several of these strategies revolve around social media, which are fast becoming a hub for repurposing and extending traditional content. This paper reports on an empirical study conducted by using in-depth interviews with journalists from the social-media teams of three news organizations in Thailand – PPTV HD36, Nation Multimedia Group and Thairath – to analyse storytelling strategies. The key finding shows that cross-media content can extend news coverage to different aspects of a story, to inform and explain issues, and engaging audiences. This study suggests the objective use and design of content by dividing it into four types, based on functions: repurposing, engaging, cross-promoting and extending exclusive content to new-media platforms, so that it is designed with narrative styles that will carry a story across multiple platforms while ensuring that the different aspects and presentations remain connected to the main issue. A clear understanding of the function to be served by content can help newsrooms to plan suitable narrative styles and the sequence in which long-tail journalism is distributed across platforms to ensure that the quality of journalism is upheld in respect of providing a well-rounded coverage of diverse issues.     

Crafting the message: Controlling content on agency Web sites

While much research has focused on the new opportunities that government Web sites offer for greater citizen involvement and improved agency efficiency, less attention has been given to agency decisions about what to post on these Web sites. Here we use interviews with content managers in seven federal agencies to investigate the political and institutional influences behind decisions about Web content. We analyze the approval processes for new content and the emerging governance structures for evidence of greater centralization and political control or greater decentralization and autonomy for Web posters. In the end, it appears that institutional factors persist to influence content governance.     

Crafting the Apology: Japanese Apologies to South Korea in 1990

This rhetorical study of Japanese government apologies made in 1990 to the President of South Korea considers national apology as part of a process, rather than as standalone and rhetor-driven text. These apologies demonstrate the interactional and intersubjective nature of national discourse, revealing perhaps surprisingly the role of the recipient and audience in the construction— indeed “co-construction”—of the apology. The role of the media is particularly important in this process.     

Reflective peer coaching: Crafting collaborative self-assessment in teaching

Reflective peer coaching is a formative model for improving teaching and learning by examining intentions prior to teaching, then reflecting upon the experience. The goal of reflective peer coaching is to promote self-assessment and collaboration for better teaching and ultimately better learning. There are obvious benefits to colleagues collaborating and sharing ideas, thoughts, and observations. However, many models of assessing teaching effectiveness focus on summative evaluation in which colleagues observe each other once or twice a year and fill out institutional evaluation forms. Rarely do colleagues engage in formative conversations about teaching that are guided by the instructor's personal goals and objectives. Reflective peer coaching necessitates a ten-minute planning conversation prior to the actual lesson and a ten-minute reflective conversation after the lesson. These conversations happen regularly and frequently to build self-awareness and self-assessment of the personal craft of teaching. The following article outlines the dynamics of the reflective peer coaching process as a formative assessment model that leads to better learning through improved teaching.     

The Data Science Opportunity: Crafting a Holistic Strategy

The rise of data-driven research and discovery may be one of the greatest strategic opportunities to confront academic libraries in a generation. The argument advanced in this article is that the data science opportunity is about data curation AND data analysis. Thus the development of a holistic data science strategy ought to include both elements. Up until now, academic libraries have largely responded to the data science opportunity from a curatorial and archiving perspective. However, this is beginning to change. The case for crafting a holistic data science strategy is presented in six parts in this article. In part one, a broad overview of the data science opportunity is presented, followed by a definition of data analysis and data curation in part two. The traditional academic library response (curation) and a reframing of it to include data analysis are then presented in two separate parts. And finally, part five reports findings from a recent survey conducted at the University of Florida (UF) which indicates robust demand for training in analytical tools and technologies. The article concludes with some thoughts on the challenges of offering data analysis services, using the UF experience to highlight key issues.     

双赢：新闻专业教学与新闻网站建设结合

新闻网站与传统大众媒介不同,对新闻专业教学实践具有特殊意义.新闻专业教擘需要拓展新的实习基地和扩大毕业生就业渠道.新闻网站也需要新闻专业教学力量加盟,为新闻网站的内容创新和业务经营献策出力.新闻网站建设和新闻专业教学要努力突破"为实习而实习"的被动状态,实现双赢新格局.